Sincerity: The Precis – Interfanatic Customer Spotlight

The Precis, for our Customer Spotlight on Sincerity, an Interfanatic Quality

How can there be any sin in sincere? Well, there’s not so long as it’s genuine sincerity. So we bring sincerity to website maintenance. As all business, we take it seriously.

That’s our focus this week, sincerity. How can we ensure our customers understand we’re sincere and have their best interests in mind? We’re not just looking for money, we’re not just in it for profit. We’re sincerely here to help them achieve their goals. (And, of course, our hope is that if we do a good job, we’ll achieve our’s along the way.)

I think of a recent customer we just helped a little bit with her website: ThePrecis.com. It’s a neat business! When you lose a loved one, unless you’re a writer the last thing you want to do is try to prepare a eulogy or obituary. The owner of business is a professional journalist, and she’ll gently guide you through the process of giving her the information she needs to write something beautiful and poetic. What more sincere business is there than that!?

The Precis: Sincerity in Word

The Precis has been in business now for quite a while, and they not only write the obituaries and eulogies, they host them on their site, too. That way, loved ones can come and offer tribute to the departed.

They do pre-obituaries, too. So if you know how you want to be remembered, you can have something nice professionally written, so when nobody else will say anything nice, at least you’ve got that. (Kidding!) But it’s a great way to exert a little bit of control over the memories people have of you, which is helpful when you feel you’ve lost control and are just on a ride, whatever and wherever it may go.

Last, if you have a beloved pet, they handle pet obituaries, too. This can be helpful closure for those members of the family that pass quicker than we want, and can be especially helpful to little ones who don’t know yet how to process loss.

A 30-second website demonstrations video of ThePrecis.com.

It’s hard for me to think of a more sincere business. The Precis is just about as sincere as it gets.

We helped them with a few things in a short period. One, their obits and eulogies each have a comment form for loved ones to add memories. We helped them reduce the amount of spam they were getting through the form by over 90%, just the way they wanted it. After that, we hid their email address and phone numbers (prominently displayed throughout the site) from bots, meaning their information is less likely to end up on new spam lists now. Last, we helped them get their search ads restarted. There were some mandatory changes to the ads they couldn’t figure out, and since this is what we do, we made the changes for them.

Sincerity: An Interfanatic Quality

Insincerity is always weakness; sincerity even in error is strength.

George Henry Lewes

A good quote, even though it’s from an over-quoted dead white guy. We try to mix things up a bit and find inspiration from all ilks, but given our client this week, Lewes words are just too apropos. Sincerity, even in error, is strength. That’s true. Insincerity will eventually reveal your weakness. And perhaps that’s why we appreciate the vulnerability of humor.

The point is we’re always sincere when it comes to work. We’re sincere when it comes to making things happen. We work hard at it, and when we have weaknesses, we try to be transparent about them. But it’s certainly hard to fault doing business with a sincere and honest person.

Interfanatic Service Focus: Interfanatic Website Maintenance & Development Work

Last week, we highlighted our SEO content services, showing you how we help our customers climb the search rankings with inexpensively, yet effectively, with our Interfanatic Basic SEO Content. But this week, we’ll change our tune to something a bit more mundane: Interfanatic Website Maintenance & Development work.

Websites break. Websites need updating. In fact, if you haven’t updated your site (ensuring the software is up-to-date or it has fresh content), it’s hurting you. The problem is it’s impossible to find somebody who will help you and do so reasonably.

“We’re here to do the project correctly, with lasting effect.”

That’s why we’re here.

We have two levels of service. Before I explain more, understand that we do all our work in-house. We don’t outsource to some less-than-reliable outfit halfway around the globe. It’s part of our business culture to hire talent local to the project whenever possible, that way that community builds its own. And also, we’ve found ways to be extremely frugal for our customers. We’re not here to do fast nor cheap. We’re here to do the project correctly, with lasting effect.

It used to be that you could build a website and let it be. It is no longer that way. Hackers continually grow in skill and sophistication, and the more visibility your website has, the more it’s a target for them. To counter this threat, websites need be maintained constantly. The software used to build websites is constantly updated, and that means that if you own your own website, your website needs to be constantly updated. That’s why we have affordable management plans that all include some monthly labor – to keep things safe.

But what happens when you need something fixed and the person who built your site is less than reliable? Call on us!

We charge a minimum of $75 for the first half-hour of labor, and after we bill in quarter-hour increments. Our standard fee for Interfanatic Power Website Maintenance & Development is $150/hr, and our Interfanatic The Works Website Maintenance & Development is $300/hr for after-hours (9-5, M-F), rush, or custom coding that requires extremely special skills.

And you can call on us any time and we’ll get you fixed up.

I’ve spent a long time doing this (over twenty years, ya know) and I sincerely feel this is the best way to do things – for us, for you, for a healthy business and healthy business relations.

Interfanatic: Sincerely here to help.

We’re here to help. We have the answer. We’ve been there before, and if somehow we haven’t, we’ve been close enough to know what to do. Don’t panic. Sincerely. Call us. We’ll get your website or digital marketing fixed up. We have the answer.


Family: Raffaello Ristorante – Interfanatic Customer Spotlight

Ristorante Raffaello - Customer Spotlight: Family

Family is a life jacket in the stormy sea of life.“⁠

J.K. Rowling

We can always depend on family. Rowling knows this – in the years she kept getting rejection for the Harry Potter novels, she indubitably had to rely on family more than once.

Family is always there for you – it’s always an embrace to keep you warm when things aren’t going the way you want.

And family is how we treat our customers. We bring them in and take care of them. When things get tough, we stand by and help them get through the issues.

Which brings me to Ráffaello Rístoranté.

You walk inside, and you are greeted with a smile and the smell of delicious Italian food. It’s not the fanciest of places, but it is the best of places. And a lot of that has to do with the way they treat you. They bring you into their family.

The restaurant business in LA is an even tougher one than most places. So for the Cutri family to last over 30 years feeding San Pedro – that’s impressive.

They’ve done it by providing exceptional food at an exceptional value. They always go a little further. They always do a little more.

And they treat you like family.

Next time you want the warm embrace of delicious italian, check out old San Pedro and Ráffaello Rístoranté. And you’ll find a whole new part of your family you didn’t know was there.

Humility: Allen Berg Racing Schools – Interfanatic Customer Spotlight

Allen Berg Racing Schools - Interfanatic Customer Spotlight: Humility

“We come nearest to the great when we are great in humility.

– Rabindranath Tagore

Oh, humility. We’ve all be taken down a step or two in life. Tagore felt it if he was able to say this. And like Tagore, Allen Berg lives it – on both sides.

Berg was a Formula One race driver. And when I use those words, I’m cognoscente of the fact that most people interpret that to mean “he raced some funny looking cars”. But there’s a huge difference between Formula One and everything else.

Formula One: Just Being There is Huge

Formula One is, by a significant margin, the pinnacle of motorsports. There are other great motorsports, absolutely. But Formula one means you’re in the best 20 racers in the world. Not like the NBA, where making it there means you’re among the best 3-400 basketball players in the world. It’s more like making the NBA All-Stars. The starters in NBA All-Star games are household names, just like the top-ten Formula One drivers are housefhold names everywhere else in the world. If you’re in F1, you’re NBA All-Stars level good at racing and attaining sponsorship.

And yes, there are those flat-earthers who feel racing isn’t a sport. That’s fine. Don’t fall off the edge looking for the cameras that faked the moon landing.

Racing Senna: Humbling

For the rest of us, understand that Berg raced Senna throughout his career. For those who don’t know, Senna is the Michael Jordan of Formula One. Okay, Berg didn’t beat Senna, but he did get on the track with him. And that’s the first side of Berg’s humility. He’s always quick to unequivocally explain that he was no Senna, he just raced with him. But still, just being there is a big deal.

And then there’s the other side of Berg’s humility. Many people feel that racing a car is like driving a car around the streets, fast. In fact, it’s just about the opposite of what most people do.

Teaching the Next Senna: Teaching Humility

So when Tom-Cruise-wannabes show up at Allen’s school with something to prove, driving their Lamborghini, Allen has to quickly get their attention with the reality they don’t yet grasp. In this way, Allen makes a living out of teaching humility. And having been a motorsport instructor myself, let me clarify this for you: it’s not easy.

And the consequences are stark. If Senna or Clark, the best the world has known, can be taken from us, it can happen to anybody. If Allen doesn’t quickly get the attention of his hothead of the day, the result can be catastrophic. And yet, Allen takes on this challenge day after day.

If you want to learn from a real Formula One driver, in the best cars, on the best tracks, check out Allen Berg Racing Schools. It will be worth everything you invest.