Tenacity: West Coast Jewelers – Interfanatic Customer Spotlight

West Coast Jewelers, for our Customer Spotlight on Tenacity, an Interfanatic Quality

You have to keep at it. As Isaiah Rashad and West Coast Jewelers both know, no matter what faces you, you must push forward. Even if you’re falling backward as you go, so long as you’re tenacious your not falling back more than you can.

That’s the theme this week: tenacity. Keep working, keep setting goals and working toward them. Even if you fall short, at least you’re progressing. This week’s inspiration conjures brothers Seyegh of West Coast Jewelers.

The term tenacity also conjures one of their favorite customers: Isaiah Rashad. Rashad, like most, didn’t have it easy growing up. Trying to break through in the rap game is extremely tough. Competition is harsh. And, like most people, he at times had setbacks. But he didn’t let those setbacks keep him back permanently. He was tenacious, he persevered, and he is now a highly acclaimed rapper and artist.

West Coast Jewelers: Keeping On Keeping On…

As West Coast Jewelers wraps their first year in business, they have had many ups. First, they’ve made it through one year – this is a difficult milestone for any business.

They keep filling orders for custom jewelry, thick, blingy flash cuban links (gold chains), and buying and selling and repairing jewelry. While most business owners wouldn’t look at one year as a sign of tenacity, remembering your first year in business you might remember the incredible stress, which time has somewhat muted. It’s an accomplishment.

It’s also an accomplishment that they’ve landed some very interesting customers, including one Isaiah Rashad. Rashad is under the Top Dawg Entertainment label, along with Jay Rock, Kendrick Lamar and other huge names in the LA rap scene. We recently helped them write a release about their experience with Rashad.

Isaiah Rashad orders and buys high-karat custom gold chains from West Coast Jewelers. He loves WCJ’s products, and of course the Sayeghs of WCJ love working with such a great and talented character as Rashad.

A 30-second video showing a basic content piece we did about Isaiah Rashad and his working with West Coast Jewelers.

It’s a good fit. The Sayeghs and Rashad are tenacious players in a tough game.

Temperance: An Interfanatic Quality

Tenacity is the mother of progress.

Valerie M. Hudson

As we look at twenty-two years, I know we have been lucky, but I guess a bit tenacious, too.

Interfanatic Service Focus: Interfanatic Basic SEO Content

Last week, we told you about Chris Locke, Checkered Past Productions, and how we helped him get his small business started with our small cashflow option Interfanatic Basic Website Production. This week, it’s about content. Specifically, our Interfanatic Basic SEO Content.

If you have a digital presence (a website, a social media account for your business, et cetera), all content is SEO content. Or rather, it has the potential to be, if you craft it properly.

“We custom write different lengths of SEO Content (involving different amounts of labor) for different levels of budget.”

There are many businesses who offer to write SEO content for you. Some of it is actually good – but not much. We produce excellent content with SEO in mind. Pair our content production (one of our management plans, or a standalone digital marketing content plan we put together for you) with a couple of SEO Situation Reports and we’ll get you moving down the right path.

We have different levels (lengths) of content for different levels of effectiveness. Get some links into that content (from your social, email marketing sends, et cetera) and now with our properly prepared SEO Content, you’ve got useful results coming your way.

So have a look at our SEO Content – see what we can do for you. We could transform your entire website into something useful with just the right content and digital marketing.

Interfanatic: Tenacity is why we’re known.

You know how many millions of website companies have come and gone? They’ve gone because they straight up disappeared on their clients. We didn’t. We’ve fired clients, and yes, we’ve been fired – but we figured out what was wrong so it wouldn’t happen again. We stuck with it so we can be here for you, so we can be here to help. And, our many customers know very well how effective we have been for them. Call us now. We’ll get you on the right track with digital marketing and SEO. We have the answer.


Humor: West Coast Jewelers – Interfanatic Customer Spotlight

West Coast Jewelers, for our Customer Spotlight on Humor, an Interfanatic Quality

The kind of humor I like is the thing that makes me laugh for five seconds and think for ten minutes.

Dr. William Davis

Custom jewelry is a fun business when you have the right customers. Firas and Saeed Sayegh know this because they have great customers that love working with them.

When it comes to business, they’re serious. But when it comes to developing relationships with their customers, they’re all about fun. One of the ways they do this is by keeping their sharp senses of humor ready with a joke and sharing a laugh.

The Sayeghs are great at what they do. But without their sharp wit, they wouldn’t be as fun to work with.

Dr. Davis’ quote reminds me of something a co-worker once told me. He like Bob Hope’s jokes because they made him laugh, and then they made him ponder. Cerebral is the best kind of humor.

Humor: An Interfanatic Quality

Humor is something we strive for. So much of business is so serious. But we have great customers and when we have a moment to relax with them, these are the times we cherish and remember.

Also, we use it in business regularly: in content. You need to have a little wit in your prose to be memorable. It’s not always easy, of course. We have deadlines. And we have writers. So we give those writers deadlines and we get reports of very clean email boxes.

Yeah, like I said, it’s something we strive for – not something we always achieve.

But it’s part of doing good business, being approachable and getting on well with your clients. Understanding them well enough to crack an appropriate joke now and again doesn’t hurt!

West Coast Jewelers: Combining Beauty and Power with a Touch of Humor

West Coast Jewelers pride themselves as memory makers. They make pieces that are memorable. They make statements. Those statements must reflect the customer. That often includes a subtle twist of humor.

But more than humor, their pieces are exquisite. They’re carefully designed. And they’re huge – so it’s important that they’re done right. The level of detail and care brought to these pieces by their craftsmen is impeccable.

When you’re dealing with such important statements, it’s important to know how and when to bring the lightness.

West Coast Jewelers pride themselves as memory makers. Their statement pieces reflect their customer, and that often includes a subtle twist of humor.

One of our satisfied Search Ads customers referred the Sayeghs to us, and we’ve been able to do a great job for them, too. They’re great to work with! As with most of our ads accounts, we started with a small monthly ad spend, and as they saw and verified results they’ve grown their spend to get more an more business.

We actually have our own ads turned off right now. We’ve got enough business coming in from other sources. Regulating traffic is one of the best things about Search Ads, when done right. When you need more business, you can turn them on and get to work optimizing them, and when you don’t, you can turn them off or reduce your spend to keep your name out there, prominent, but without overwhelming your staff. Steady growth is the key to success for many companies. We all hope for explosive growth, but when you put the infrastructure in place to handle the surge and then the surge falters, what do you do? It’s not a comfortable or healthy way to do business, especially for small businesses.

We also helped them get their local search results dialed in when they launched their business. That’s another important part of having a brick and mortar in 2021 – making sure your local search results are updated and relevant.

Interfanatic Service Focus: Interfanatic Power Social Advertising

Once you have your search ads working properly, the next stage is to optimize your social media spend. Most small businesses find that a little bit of money can go a long way when they’re heavily invested in social. The big brands spend big money conveying the messages that are most important to them.

Social Media has evolved considerably since MySpace. Instagram is still a heavy hitter for business as it’s a great platform for interaction, and it’s connected to all of that facebook data we love to hate.

When you find a message that resonates with your social network, it may translate to customers who don’t know you. The best way to get at that clientele that isn’t already connected to you on social media is through social advertising.

With greater reach comes greater interactivity, so you had best have your social and customer service teams locked in when you go after a big reach post. But if you’re ready, the right spend in the right geographic area could get your post in front of considerably more people than have ever seen it.

Check out your reach statistics. If you have say 10,000 followers, your reach for a single post may be in the 3-5,000 range quickly, depending on other factors (hashtags, tags, and interactions.) Give it a week and it should top 6,000. By that point, you might expect fifteen-hundred likes and perhaps a hundred comments, depending on the post. But what if you want another 100,000 eyes on that social media post. It’s possible. Depending on your geographic area, there may not be a way to get that kind of reach to a local audience. But if your product or service can serve a large enough geographic area, you can absolutely reach 100k.

That doesn’t mean your interaction rate will be high. That doesn’t mean you’ll translate to the same level of sales. As it’s your first time reaching this new audience, you’re unfamiliar. But after you reach that audience a few times, the same eyes start seeing your content. If your content conveys your unique brand personality well, these eyes will begin to trust you. And you’ll get an incremental increase in sales.

After a few posts with a significantly higher reach than usual, your interactions will be high. As you pique the curiosity of these new prospects, you should expect a lot of contact touches and questions. So coming with the sales are a lot of work. But if you’re ready, and if your product or service is ready, it will lead to repeat business. And that’s when you see real ROI. It’s usually not overnight, but it comes.

Interfanatic: Having Some Fun, Bringing the Humor and Laughs

When you have a couple of clients you know and trust and can rely on, it helps. If you don’t, take the clients you have and nurture those relationship – make them last. Bringing a laugh in now and again is a great way to do that. If you’re lucky, like us, some might last over twenty years.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed. Except this one.

Humor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Humor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

I did not take this picture. It’s a screen grab from a great movie. A funny movie! The Rush Hour franchise is hilarious and if you disagree, I’m sorry but we can’t be friends.

But, I mean, look at this. It’s FUNNY. It’s hard to capture images of humor. Once in a while I succeed, but I haven’t in a while. I’ll blame COVID-19.

Honor: West Coast Jewelers – Interfanatic Customer Spotlight

West Coast Jewelers, for our Customer Spotlight on Honor, an Interfanatic Quality

If you honor and serve the people who work for you, they will honor and serve you.

Mary Kay Ash

Another week, another week closer to honorable leadership?

This quote speaks to me because I was raised around this philosophy. I grew up in a family business with thousands of incredibly appreciated workers.

All business must be honorable if it is to survive, thrive, and do well for the community around it.

This week, we’re helping a new business launch. And I guarantee you that in their line of work, they would go nowhere fast were they not honorable.

Honor: An Interfanatic Quality

When you work with honor, people know they can depend on you. Trust comes from doing deals with honor.

There’s no reason to go into business if you refuse to hold your honor and that of your customers in esteem.

Hopefully, that’s why we’re here after over 20 years. We always treat our customers with honor. I know our customers appreciate the work we do.

West Coast Jewelers – Bringing Business with Honor

The cash for gold business is not one known for honor. But Firas Sayegh and his family business are determined to raise the bar on their competition.

“West Coast Jewelers pay for gold like coin dealers pay: the most.”

It’s a difficult thing to open any business. But the thing about West Coast Jewelers is that they have a very clear unique selling proposition. They do custom jewelry for beauty, and also for investment.

Everyone knows that taking scrap gold to a cash for gold place is the best way to lose money. They pay the least – sometimes a criminally small amount – for gold. Jewelers pay the next most, and coin shops pay the most. As West Coast Jewelers works with bullion dealers, they’re almost like a coin dealer who does jewelry. They pay for gold like coin dealers pay.

But the most important thing Firas brings to his business is his honor. And he knows this. You don’t get far in the gold and jewelry business cheating people. Not ever, but especially in the age of social media. Firas Sayegh and West Coast Jewelers are transparent and embrace social media, like so many young entrepreneurs. The people of West Coast Jewelers deal in honor.

Interfanatic Service Focus: Interfanatic Power Landing Page Creation & Optimization

When you set up your new digital advertising campaign, it’s always most efficient to pair your ad campaign with a landing page to match.

We set up landing pages. And then we watch the data and learn from it. We improve. We keep tweaking until we get the most out of the campaign and landing page, making them work together beautifully.

Get more from your digital ad spend. Get us to set up and optimize a landing page that converts.

Interfanatic: Dealing in Honor

We’re here by the grace of God to help you by doing what we do best. And we do it for you honestly, with honor.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Honor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Honor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

I remember watching Steven Tyler talk about the way he wanted to honor his fans. It’s not the same thing as honoring your workers, but it seems like the right message. You have to truly honor your fans with truth, hard work to create excellent results. We got to go see Aerosmith in concert last year in Vegas, and man what a show. It was a wonderful experience, and I felt honored to be there, and honored by the Aerosmith troupe.