Kindness: The Human Equation, Peter Getoff – Interfanatic Customer Spotlight

The Human Equation - Peter Getoff, for our Customer Spotlight on Kindness, an Interfanatic Quality

Kindness changes the world. In our society so quick to cancel, so quick to judge, so quick to call out, a little calling in with kindness has a greater, more lasting impact. Empathy, effort toward understanding, and the reward of kindness will improve our world. Kindness is much more powerful than telling people you disagree with they’re wrong.

Everyone makes mistakes. Glasses houses and all that.

So I think, “kindness”, and I think of Peter Getoff. He has dedicated his life to making the world better, one person or one organization at a time. The result is a man of experience, of knowledge, and of kindness – a role model for everyone.

The Human Equation: Let’s solve your problem together.

Peter is a problem solver. Through his business, The Human Equation, he solves problems at the organizational level. (We didn’t design his website, we just manage it for him. A redesign is in the works.) And we know from experience: there are few problems that cannot be solved with kindness. But for those problems that cannot be solved, Peter adds his experience and his keen insight to his kindness to find the root of the issue and resolve it.

Peter Getoff works mainly with nonprofit organizations all over Southern California. But he also brings his brand of problem solving to for-profit organizations when needed.

When we began working with Peter, it was with the goal to help him find more business. He wanted to regain control of his website (he had lost control) and make a few changes on it. That was a few years ago, and we have done so much together.

First, we got him control of his website. We negotiated with the person that set up his website for him. Since we’ve been doing this so long, and we know how to speak their language, it was a much easier process for us than it was for him. He had tried, but didn’t know how to ask. (This is something we have to do often.)

Then, we found low-hanging fruit with our Local SEO Situation report, and increased his local search presence dramatically. We did a Local Search Setup for his business and site. It wasn’t difficult with Getoff as he has a permanent physical address. Nonetheless, we had to do the work – all of the steps – to properly list his business. Sometimes people don’t understand how to do this Local Search setup properly. But we do it all the time, and for all the major services. Getoff didn’t want us to produce content for him, so we went through his content and suggested courses of action.

With our help, Peter is now a regular blogger and is even trying his hand at video. We created a branded YouTube page for him and The Human Equation, and have been helping him make more impactful blogs and vlogs.

It’s been a long road. Peter is an excellent practitioner, but he’s not used to these types of professional communications. Blogs, vlogs, expert articles with the right kind of SEO – it’s all a little foreign to him.

And then, one day recently, it happened. He wrote a beautiful piece of work explaining to nonprofits how to attract and keep the best talent. We barely had to edit it. It was filled with useful information, and it’s very nicely written. It’s very well done.

The result is outstanding. It’s been a long time working with Peter – reinventing the image of your business is a process. And Peter is making progress every day.

In this short video, I show you how to find Peter’s articles. Of course, this is the Internet, and we’re Internet Fanatics so I can just give you the link here. It’s hard to imagine how much progress Peter and his site have made in the past few years – it used to be so difficult to find! Now, you can find Peter Getoff’s website easily. And it’s filling with excellent information.

To read Peter’s article about How Non-Profits Attract and Keep Staff in 2022, go to his website. And check back in once in a while! There’s going to be more good information on the way.

Kindness: An Interfanatic Quality

Make kindness your daily modus operandi and change your world.

Annie Lennox

Peter Getoff is a kind man. Which is great, because his clients come to him needing answers, and kindness is almost always the answer (or the key to it.)

Innate kindness is, in my opinion, a great deal of the reason Peter is successful. He uses his training and background as a psychotherapist, consultant, coach, and trainer to help businesses (nonprofits and otherwise), all with kindness on his mind.

We try to work with the same ideals. We attempt to bring kindness to every conversation. We’re here to help! When we are treated with disrespect, we try to answer with kindness. We know that any client behaving in this strange manner is not behaving normally, that they are feeling persecuted or upset – not because of what we did, but they happen to be talking to us at the moment. We always do whatever is possible and fair for our customers, so we lead with kindness.

And when things are not working out for someone, our answer is to help – to bring kindness back into their mindset. It’s difficult, but it’s what we try to do.

Interfanatic Service Focus: Interfanatic Basic Content Piece

A week ago, we talked about George Huber and our SEO Management plans. Included in our Interfanatic+ SEO Management is are Interfanatic Basic Content Pieces – fundamental building blocks for ongoing on-site SEO. Fresh, well-produced, engaging and interesting content is the way to keep your website relevant and maintaining or enhancing performance in SERPs.

(Why do you think we post these articles weekly?)

We work with our customers to understand their business goals. We learn the keywords and key phrases that are important to them and their business. Then we weave those into fresh, relevant content their customers want and need.

“Our Basic SEO Content Pieces consistently weave keywords and key phrases important to our customers’ businesses into fresh, relevant content their customers want and need.”

When you do this enough, and when you do it consistently, you become a go-to source for that information. And voila, the customers see you as the expert you are, and they come to you for your expertise, for the work you do.

We’re here to help. We help you by writing fresh content or editing your freshly created content so that it helps you meet your business’ SEO goals. It’s a long-term process. Learn it on your own by studying what we do, or trust us to handle it for you.

Interfanatic: Bringing it with Kindness

We’re here, and for over twenty years, we have the answers. And we do – we’ve done – all that with kindness. Or at least we tried! Kindness requires practice every day. The beauty of kindness is that the more you practice it, the more you receive it. Just like Peter Getoff and The Human Equation: he practices what he preaches, and he does it all with kindness. The result is kindness toward Peter manifested in his success.


Adaptability: Peter Getoff – Interfanatic Customer Spotlight

Peter Getoff's The Human Equation - for our Customer Spotlight on Adaptability, an Interfanatic Quality

Enjoying success requires the ability to adapt.

Nolan Ryan

Nolan Ryan stayed on top of baseball – in one of the most taxing positions – for an incredibly long time. He says here that he achieved that with adaptability.

Sometimes a company comes out of the gate looking huge. They seem to be doing everything right. Their customers love them. But even if they had the right product or service mix to answer consumer needs for a specific time, they won’t last. Just as they analyzed and adapted, to their opening moment, they have to keep analyzing and adapting.

Sears. Kodak. K-Mart. JC Penneys. All retail giants, gone.

The one I find most interesting is Sears. One of the original catalog companies is flailing and failing in 2020. Because somehow, they have not adapted their catalog model to the Internet: the most recent catalog going to everyone in the world.

On the face of it, they should be perfectly positioned to OWN the Internet and Internet retail. And yet, here comes a book seller who puts them and all other book sellers out of business. It’s remarkable.

Adapt. Just like Ryan suggest we need to.

Adaptability: An Interfanatic Quality

Because there are so many companies that come out of the gate without any way to monetize but billions of fake dollars in investment, there are hundreds of flavors of the month in this bizz. I tend to ignore all of them at first.

Once a company has been around for a while, once I feel it will be a viable long-term solution for filling needs, I start to pay attention.

If we tried to adapt to every new flavor of the month, we’d never get anything done. But if we did not adapt to the time-tested shifts in our industry, we wouldn’t be in business for over 20 years.

So, we adapt. An in many ways, we continually innovate. What we do is work in a way that is beneficial for our customers to do so.

Peter Getoff, Psychotherapist, Corporate Consultant and Trainer – Continually Adapting

We’re working with Peter Getoff to help people learn more about his business. He’s a very successful psychotherapist, corporate consultant, and an nfp management trainer in West Los Angeles.

And after working with Peter for some time, it’s clear that he understands the need to adapt. More than most. Even though he’s already quite successful, he wants to do more for his community, and getting to that next level requires adaptation.

It’s a pleasure to work with Getoff, and in many ways it’s because he’s willing to listen and change the things that need to be changed.

Even though he’s already quite successful, Getoff wants to do more for his community, and getting to that next level requires adaptation.”

Getoff’s industry is heavily influenced by the digital world, and he has chosen to embrace that digital world. To adapt – to work with it – to further his practice and his involvement.

By adapting to the world around him, Peter Getoff serves better himself, his customers, and his community. He acknowledges that things around him are changing and need more change. And he makes himself a positive part of that changing action.

Adapting to your Customers: Interfanatic Power Search Advertising with Setup

We have many great way to invest a small amount a learn a ton about your customers. One of the most efficient and enlightening is Search Advertising, like Google and Bing Ads.

You start with what you think you know about your customers. And sometimes you’re right. Sometimes you learn. And when you learn, you can adapt your business to better serve your customers.

For example, you run some ads for Product 1 you offer in Location A. But from running ads, you find that nobody in Location A is searching for Product 1. People in Location B are. Potential customers in Location A are looking for something like Product 1, but not exactly the same thing.

If you want to sell to the people in Location A, you can adapt your business by selling a different product. If you want to sell to people in Location B, you change your product to get them what they’re looking for. And, you can continue to run ads in different locations until you find a location with customers interested in your inventory of Product 1.

You might never figure this out if you never ran any ads. You can find out so much, so inexpensively, so fast. Search Ads are a great way to learn about your business so that you can adapt it to reach the customers are looking for.

And with Interfanatic, learning about your customers and product fit can be very, very inexpensive.

Interfanatic and Adaptability

After 20 years of working with many businesses, we have ideas to help you adapt. We can help you learn about where your business is failing, and where it is succeeding. But to adapt, you must first begin, and you must first show willingness to listen.

We’re here to be a resource to great businesses. To help them be greater.

Like Nolan Ryan, we’ve adapted to much, and we can help you adapt, too.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Adaptability, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

The Long Beach Grand Prix. To win, these cars adapted. I took this photograph shortly after the conclusion of the sports car race on the Long Beach Grand Prix weekend. These cars are obviously designed to go fast. Their designers also created them to be elegant examples of adaptability. But so are all of the cars that raced. To win, engineers adapted these cars to the circuit and to their drivers better than any other cars. Just like business, these cars have strict rules they must keep. The cars that adapt best and stay quickest, longest, and adapt the most over the course of the race are the ones that win.