Accelerated Mobile Pages are an interesting technical requirement from Google. We always suggest setting up AMP properly for your site because it may help you in search – and you should definitely do anything you can to help your website’s performance. That’s why we offer this professional AMP service – to be sure you have the best possible performance.
AMP pages are ultra-lightweight, with very little in the way of fancy technical doodads that make some websites very appealing. Google serves AMP pages as mobile-only content when a certain page is heavy and takes too long to load on a mobile phone. We build all our sites to load quickly both on desktop and on mobile or tablet, but depending on design considerations or graphic weight, Google may opt to override appearance with a faster user experience. Our AMP service gives Google that option – and the result is almost always better search performance, at least on mobile. Google goes back and forth on its favor for AMP, but it’s been something to consider for almost a decade now. Best to be set up for it.
It takes quite some time to set up AMP for most websites, and as the technical requirements change you may need to follow up more than once per year. That’s why we recommend reviewing your AMP setup at least twice per year, or as requirements change.
That’s what our The Works Professional AMP Setup does – we set up your site and ensure ongoing performance.