“Weak people cannot be sincere.”
– François de La Rochefoucauld
How does that sit with you?
Bridgett Durnell is not weak. After years being a successful jewelry designer for the big atelier houses, she struck out on her own. She immediately began making waves with her distinctive designs.
Durnell is best known for her engagement ring designs. As such, she trades in sincerity.
She takes her sincerity and gives symbols of forever grace and beauty. And she takes her talent sincerely and has built a business around it.
When François VI, Duc de La Rochefoucauld, Prince de Marcillac wrote these words, he was thinking of a person just like Bridgett Durnell. Although I’m sure he became an expert in sincerity after having to deal with his ridiculous titles through a distinguished nobleman’s career.
We don’t always get it right. But we certainly mean to. And with those sincere intentions, we drive on to produce something great. We take our customers and their businesses sincerely.
It was a great pleasure working with Bridgett many years ago, and we’re pleased to see her continued success. Sincerely pleased.