Sincerity: Durnell Jewelry – Interfanatic Customer Spotlight

Durnell Jewelry - Customer Spotlight, Sincerity

“Weak people cannot be sincere.”⁠

– François de La Rochefoucauld⁠

How does that sit with you?

Bridgett Durnell is not weak. After years being a successful jewelry designer for the big atelier houses, she struck out on her own. She immediately began making waves with her distinctive designs.

Durnell is best known for her engagement ring designs. As such, she trades in sincerity.

She takes her sincerity and gives symbols of forever grace and beauty. And she takes her talent sincerely and has built a business around it.

When François VI, Duc de La Rochefoucauld⁠, Prince de Marcillac wrote these words, he was thinking of a person just like Bridgett Durnell. Although I’m sure he became an expert in sincerity after having to deal with his ridiculous titles through a distinguished nobleman’s career.

We don’t always get it right. But we certainly mean to. And with those sincere intentions, we drive on to produce something great. We take our customers and their businesses sincerely.

It was a great pleasure working with Bridgett many years ago, and we’re pleased to see her continued success. Sincerely pleased.

Tranquility: Fairmont Butte Motorsports Park – Interfanatic Customer Spotlight

Fairmont Butte Motorsports Park - Tranquility

“The poor long for riches, the rich long for heaven, but the wise long for a state of tranquility.”⁠

– Swami Rama⁠

Good words; insightful.

When serial entrepreneur Tom Malloy wanted to create a haven for motorsports enthusiasts like himself, a great many people felt threatened. Nearby race courses, mostly. So they fought.

They organized a group that insisted that race cars kill poppies. Of course, if race cars drive over poppies, they don’t do anything for the gentle flowers’ long-term health.

The California Poppy Reserve was many miles from the planned operations. There was no way you would hear the cars from the distance, especially given the facility was nestled in a valley. But that didn’t get people up in arms.

So in the end, a fun business idea for the high desert of California had to be abandoned. Tom sought tranquility rather than fight.

And a solar power generating company became interested in the lands and Tom did quite well.

Tom sought tranquility in dealing with his digital marketing, also. Which is why he employed us to create a website. It was forthcoming with information for detractors and proponents alike.

By seeking tranquility in business rather than dealing with the ridiculousness, Malloy came out on top.

Justice: Legal Management Solutions – Interfanatic Customer Spotlight

Justice: Legal Management Solutions - Customer Spotlight

If we do not maintain justice, justice will not maintain us.

Francis Bacon

Wise words.

So what does justice have to do with business? We have to treat our customers fairly.

If we do not maintain our customers, our customers will not maintain us.

-Interfanatic Digital Marketing

Like Kurt Obermeyer’s Legal Management Solutions.

Fair, Helpful

Kurt figured out that some of the law firms he worked with were great at law, but not so good at running a business. Preparing for court? Great! Preparing a cashflow statement? Well…

So Kurt stepped in and helped law firms focus on law. He could have charged them whatever he wanted because they wouldn’t know any better, and heck, they needed his business operations expertise.

But he didn’t. He kept it fair.

And by operating a just business, charging fairly, and doing great work, Obermeyer was able to grow his business substantially.

Justice: The Root of Customer Appreciation

So often customers feel unfairly treated – especially when dealing with something complex and difficult to understand. Websites look simple, marketing seems black and white – you do this, you get customers.

But it’s not simple. It’s complex. And we at Interfanatic make sure our customers feel fairly treated by always shooting higher than our goals.

Maintain your customers…

Go above. Go beyond. Do great work. Like Interfanatic insists upon doing.

And your customers will keep coming back to you, too.

Simplicity: Lilly Silks – Interfanatic Customer Spotlight

Lilly Silks - Customer Spotlight - Simplicity

There is no greatness where there is not simplicity, goodness, and truth.

Leo Tolstoy

We all seek greatness in some way. Many of us seek greatness in business.

Simple. Elegant. Great.

Susan Lilly sought greatness in her own little corner of the fashion market – through hand-made silk scarves.

They were simple, and they were elegant. And they were great.

It was a genuine pleasure to work with Susan on her project. She’s since moved on from that business, leaving her silks real coveted collectors’ items. Oh, Susan took care of a great many gifts for me for quite some time!

Here, Tolstoy manages to pack a lot of heavy thinking into few words (instead of a lot of heavy thinking into many words, like usual). Simplicity, goodness and truth are the required ingredients for greatness, he says.

Simplicity: Often the Child of Complex Work

Sometimes performing a complex task yields simple results. Results so simple, they are discounted. Like when flat-earthers who use cellphones that require a geosynchoronous orbiting satellite network.

They don’t understand how it works. They just know it does. And they’re ungrateful to the efforts that made it so.

We shant be so hard on them; we all do it. Every day, people drive technological marvels without a thought to all of the complex safety that makes their cars easy to drive. We get so annoyed when our favorite video or tv show takes more than a few seconds to load. A cacophony of machinations yield a symphony of simplicity, yet we take the outrageous stance that it must be done more quickly, to please our flitting attentions.

And that’s what we see every day here at Interfanatic. Serpentine complexity orchestrated to create a simple result.

Keep it simple, stupid.

That’s what we strive for. To keep it simple. To make it great.

Just like Susan Lilly’s silks.

Love: Abbracci Studio – Interfanatic Customer Spotlight

Love: Abbracci Studio - Interfanatic Customer Spotlight

Love is the flower you’ve got to let grow.

John Lennon

You want your business to grow. Or, you want your business to stay the same while you do less. It all happens with love.

Love your customers. Love your business. Your customers love you. Your business grows. Let it grow. Feed it with love.

And that’s what Tisha O’Dowd did with Abbracci Studio.

Abbracci is Italian for “hug”. What a beautiful sentiment on which to grow business.

Tisha successfully sold Abbracci Studio so she could spend more time with her growing family. She did it with love. She did it with hugs. She loved her customers. She loved her business. (Okay, not all of the time – none of us ever love our business 100% of the time. But over the long haul…)

In return, her customers loved her. They came back. They referred her. Her business grew. She fed her business with love until it was time to let it go.

Order: Waterman Supply – Interfanatic Customer Spotlight

Waterman Supply: Customer Spotlight - Interfanatic Virtue is Order

“Order is the shape upon which beauty depends.”⁠

Pearl S. Buck

This week’s Interfanatic Virtue in focus is Order. As Buck says, order provides a framework for all things beautiful. It’s an excellent, concise commentary.

Through 20 years of experience, Interfanatic has discovered systems and processes to sort the chaos. To simplify. To help you bring order to your digital marketing initiatives.

Order: A Framework to Layer Creativity and Beauty Upon

Order doesn’t have to squeeze out all creativity. No; it can indeed provide a basis for showing off creativity – for creating something of beauty.

Case in point: Waterman Supply. Waterman provides products for large shipping companies: Screws (propellers) the size of buses, bumpers the size of Monster Trucks, shackles from the size of your finger to that of a VW Beetle.

Too Much to Handle?

When Waterman came to us years ago, there was just too much! “How do customers find out what sizes of product exist when we have four manufacturers, each with their own measurement systems?”

We helped them bring order to the massive store of data. And we did it in a way that has positively impacted their SEO, and improved customer experience.

Using Systems to Redirect into a Positive Customer Experience

Waterman Supply, based in Wilmington, CA, is just another fabulous customer we’ve gotten to deal with through the years.

Order from chaos. Systems to simplify. That’s the Interfanatic way.

Humility: Allen Berg Racing Schools – Interfanatic Customer Spotlight

Allen Berg Racing Schools - Interfanatic Customer Spotlight: Humility

“We come nearest to the great when we are great in humility.

– Rabindranath Tagore

Oh, humility. We’ve all be taken down a step or two in life. Tagore felt it if he was able to say this. And like Tagore, Allen Berg lives it – on both sides.

Berg was a Formula One race driver. And when I use those words, I’m cognoscente of the fact that most people interpret that to mean “he raced some funny looking cars”. But there’s a huge difference between Formula One and everything else.

Formula One: Just Being There is Huge

Formula One is, by a significant margin, the pinnacle of motorsports. There are other great motorsports, absolutely. But Formula one means you’re in the best 20 racers in the world. Not like the NBA, where making it there means you’re among the best 3-400 basketball players in the world. It’s more like making the NBA All-Stars. The starters in NBA All-Star games are household names, just like the top-ten Formula One drivers are housefhold names everywhere else in the world. If you’re in F1, you’re NBA All-Stars level good at racing and attaining sponsorship.

And yes, there are those flat-earthers who feel racing isn’t a sport. That’s fine. Don’t fall off the edge looking for the cameras that faked the moon landing.

Racing Senna: Humbling

For the rest of us, understand that Berg raced Senna throughout his career. For those who don’t know, Senna is the Michael Jordan of Formula One. Okay, Berg didn’t beat Senna, but he did get on the track with him. And that’s the first side of Berg’s humility. He’s always quick to unequivocally explain that he was no Senna, he just raced with him. But still, just being there is a big deal.

And then there’s the other side of Berg’s humility. Many people feel that racing a car is like driving a car around the streets, fast. In fact, it’s just about the opposite of what most people do.

Teaching the Next Senna: Teaching Humility

So when Tom-Cruise-wannabes show up at Allen’s school with something to prove, driving their Lamborghini, Allen has to quickly get their attention with the reality they don’t yet grasp. In this way, Allen makes a living out of teaching humility. And having been a motorsport instructor myself, let me clarify this for you: it’s not easy.

And the consequences are stark. If Senna or Clark, the best the world has known, can be taken from us, it can happen to anybody. If Allen doesn’t quickly get the attention of his hothead of the day, the result can be catastrophic. And yet, Allen takes on this challenge day after day.

If you want to learn from a real Formula One driver, in the best cars, on the best tracks, check out Allen Berg Racing Schools. It will be worth everything you invest.

Value: Peters Realty Center – Interfanatic Customer Spotlight

Peters Realty - Customer Spotlight Interfanatic - Value

Price is what you pay; value is what you get.

– Warren Buffett

In this fascinating, terrifying and often delightful world, it’s difficult to know the price of a dollar. Nick Peters (now of Engel & Volkers) knows value.

We do on-going consultation with Nick. He’s one of the best Real Estate Agents in South Redondo Beach and Torrance, CA. All RE Agents claim to have superior customer service, and they all claim to really care about their clients, and they all say they really work hard for them. And many do.

But Nick takes it next level. Nick puts his money where his mouth is. He is constantly investing in his business to bring his customers value. And it works. And his customers know it. That’s why, in a flooded market, they stick with Nick and his team.

We at Interfanatic are attracted to Nick’s business because we do the same thing. We’re always brainstorming new ways to get value to our customers; to improve ROI; to help their business be better.

Nick and I sometimes just sit and chat and it’s amazing what comes out of our little sessions. It’s always valuable. And we’re happy to share what we learn from each other and pass it along.

Because to us, sharing what we learn… that’s value.

Attention to Detail: Fowler & Moore Interior Design – Interfanatic Customer Spotlight

Attention to Details: Fowler & Moore - Interfanatic Customer Spotlight

Simple ingredients can be used to make elegant dishes with just a little extra attention to detail.

– Marcus Samuelsson

Focus on the fundamentals. Bring out the basics by getting them right – doing the details better. That’s what we’re about.

Now, just like Samuelsson no doubt loves to play with exotic ingredients, we here at Interfanatic love trying something new.

But the bread and butter of every business is getting the basics right. So it is for most of our projects.

Of course, we think of the design geniuses at Fowler & Moore Interior Design, just up the street from us here in Redondo Beach. They know how to balance a room with just the right details – just the right colors and accents – to completely transform it into something fresh and uniquely beautiful.

We’ve been working with Fowler & Moore for a long time. In fact, it’s time for their website to get another refresh. They’ve moved locations a few times, but their fundamentals are what drive their business. Great interior design. Serving their customers, and making their homes more beautiful.

Details & Fundamentals Win the Day

It’s all about details, it’s all about fundamentals. Perfection is the enemy of good, of progress. But when you have qualified professionals, whose fundamentals are sound and strong, paying attention to the details comes naturally.

Respect: The Landmark Sports Agency – Interfanatic Customer Spotlight

Respect: The Landmark Sports Agency - Interfanatic Customer Spotlight

People don’t have to give you anything, so appreciate what people give you.

Aretha Franklin

I remember a high-profile project for then-Kobe Bryant’s agent, Rob Pelinka. Mr. Pelinka is now the Lakers’ General Manager (don’t call me looking for tickets – good luck with that!)

But I often think of the respect Pelinka gave us when we took on his agency’s website. I always felt we did a beautiful job on the site, and it outshone two or three websites that followed it. (After us, he gave it to his nephew to take over.) One of the signature pieces of the site we created for him was a phenomenal sound logo our friend and Hollywood composer Aaron Goldstein produced for us. It had just the right pop. That was a great website.

But he didn’t have to give it to us. He had, of course, his choice of agencies. My friend Eric Marentette recommended us, and he respected Eric’s recommendation. Then, Pelinka respected us, he trusted us, and we delivered.

We treat all of our customers, large and small, with immense respect. Some are striking out on their own for the first time. Others are institutions – small businesses that have worked to fill a need in their communities for generations. Either way, they deserve our respect, and we give it to them. We’re grateful for our partners all over. And we respect them immensely.

Shortly after we took over Landmark’s website, Kobe delivered another Championship to the Los Angeles Lakers. It went well for everyone.