Respect: Fresh Fundraising – Interfanatic Customer Spotlight

Fresh Fundraising, for our Customer Spotlight on Respect, an Interfanatic Quality

Above our modern socialism, and out of the worship of the mass, must persist and evolve that higher individualism which the centres of culture protect; there must come a loftier respect for the sovereign human soul that seeks to know itself and the world about it; that seeks a freedom for expansion and self-development; that will love and hate and labor it its own way, untrammeled alike by old and new.

– William Edward Burghardt Du Bois

Du Bois speaks about respect for curious sentients. It’s a wonderful part of being human for many, to wonder about their place and do their thing. Sadly, it’s not possible for all people because that respect is insufficient, even 100 years after he wrote of it.

When our customers come to us, they have an idea. They have either acted on it, and need assistance continuing the pursuit, or they have just begun to work on that idea, and they need our professionalism. They need our respect, as we need theirs’.

Respect is a critical component of any relationship. As it is in life, it is in business.

W.E.B. Du Bois speaks of the sovereign human soul. We further that cause for the sovereign human soul’s will to be productive and useful through their business enterprise.

Respect: An Interfanatic Quality

Whenever we begin a new relationship, we start by filling out our Interfanatic Digital Marketing Manifesto, a lengthy document we created to understand the depths of the project, both long and short term. We spend at least an hour with our customer, answering each question in detail, getting to know their business.

This is our way of showing respect for the business owner’s idea. It allows us to continue to respect their idea for the short term and the long term – hopefully the length of the project.

Plans change, but a completed IDMM puts us on the same page as our client so that we understand their problem fully and can execute in the best possible, most strategic manner.

It takes time, but our clients’ ideas are definitely worth that respect.

Fresh Fundraising – Borne from Respect For Educators

Some years ago, a couple of women came to us with an idea. They wanted to help teachers come up with interesting, fresh fundraising programs. They recognize how difficult education is for teachers, who often have to go out of pocket for supplies and other materials. It’s difficult enough to educate children – they wanted to help teachers take care of some of the other things.

We helped them, for a short time, with their blog. They chose to move on to another provider, and shortly after that, their project seemed to have ended. But while it was in our care, we took immense time to understand their needs and give them an effective outlet to explore their idea.

It was a good cause.

“…we took immense time to respect and understand their needs and give them an effective outlet to explore their idea.”

Respectful Storytelling:
Interfanatic Power Business Content Piece

One way we do right by our clients is through creating content from their perspective. We tell their story, we say what needs to be said, and we do it with the foundation of clearly understanding their business and goals.

It’s important to have a deep and clear understanding of a business before you begin writing solid, SEO-helpful content for them. Anybody can write, but not anybody can write well, nor with the intention of creating better sales and fewer still, writing that drives more valuable traffic.

Because we begin with our Interfanatic Digital Marketing Manifesto, we know everything we need to know about the customer’s business. We have the foundation to write great content from their perspective.

It’s not easy. It’s difficult writing. But it’s valuable content and we gladly produce it for great companies as we help them to their business goals.

Interfanatic and Respect

Everything begins with respect. Everything should end with respect. And respect should be paramount at every point in between.

That’s the Interfanatic way.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Respect, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

When I look at the moon, I think of the brave men and women of the Apollo Program (and all that lead up to it), who gave their everything to explore. I have immense respect for their deeds and their accomplishments. This includes those danged Ruskies who didn’t make it. Many of them also made the ultimate sacrifice for exploration. It was not an easy task, but it was a worthwhile one that has spurred and inspired generations.


Black Lives Matter.

The soaring words of Du Bois – “respect for the sovereign human soul!” Indeed. During a time where we so dearly need to have respect for all human souls, it’s obviously prescient. We show our respect by putting others first, but not all do. All ideas get our respect, and not all do. We do our best for the people around us, when certainly not all do.

This is America.

The beauty of freedom for all is that it comes from a fundamental respect of others. Some people choose to focus on a fundamental respect of themselves, and that is important. But the American idea is one founded upon respecting and working with others.

Democracy only works when everyone is given the same respect. Respect is not taken, it is given. When respect is not given to all people, all ideas, it is no longer democracy.

Ingenuity: FARUS, LLC – Interfanatic Customer Spotlight

FARUS, for our Customer Spotlight on Ingenuity, an Interfanatic Quality

The best substitute for money is ingenuity.

– Patti Page

Money gives the ability to power through problems, so long as you have it. But it’s most often not the most efficient or effective way to solve problems. It can be. But not always.

Often, there is a much less expensive, much more efficient solution. And that solution is arrived at with your noggin’. Experience and ingenuity.

And Patti Page, a country starlet, saw problems solved both ways during her vast experience, no doubt. Her experience showed her that ingenuity could substitute for money.

Our experience is the same.

We love (LOVE) coming up with a clever solution that saves money. In that way, we feel we’re very efficient. It’s always our goal to save our customers money in a practical way.

Ingenuity: An Interfanatic Quality

There’s always a way. We love to find it.

It’s our team’s hobby to find novel ways to approach new problems with reliable and excellent results. You’ll find we don’t always jump on to the latest technologies. But what we do is find ways to make established solutions work in a new way – sometimes, a way that has never been considered.

We don’t reinvent the wheel. But we do find ways to make it roll easier.

FARUS, LLC – Innovators Using Ingenuity as Their Capital

FARUS came to us about a decade ago. They had ideas. But they needed credibility. They needed a website.

So, we created one for them. It was quick and simple and a great project.

It was fun because it was the classic founder situation. Some college buddies had figured out how to make stuff work better, got together, and after graduation they made the stuff. And it worked better.

Their work has led to medical breakthroughs in optics and helped millions of people. It’s one of the unseen companies quietly doing its thing.

“…the classic founder situation. Some college buddies had figured out how to make stuff work better, got together, and after graduation they made the stuff.”

Their American Dream played out in front of us. We’re so pleased we could help them find the credibility.

An Ingenious Method:
Interfanatic The Works AI-Powered Social Media Marketing

Social Media Marketing. The platforms want you to think the best way to increase your reach is through paying for ads. And that is a good way to increase reach.

But what if you were able to up your post count with minimal effort? You wouldn’t reach non-followers as much as you would with paid boosts, but you could be sure your message is being seen consistently by your loyal follower base.

That’s where our AI-Powered service comes in. It’s an extremely cost efficient way to up your post count and increase engagement from your existing audience. We use a tool that does much of the heavy lifting, but we proof it and make sure the messages are on point before scheduling them.

We augment existing Social Media marketing campaigns with our AI-Powered tool. You wouldn’t want to run Social Media standalone, but if you’re already posting a couple of times per week, how nice would it be to be hitting your followers feeds a couple more times per week? A couple more times per day?

Talk to us. We’ll get you set up. Get your Social Media working for you.

Interfanatic and Ingenuity

We use proven technologies in novel ways to solve problems cost-effectively for our customers. We’re all about ROI. And, as Page says: the best way to ROI is to think yourself there, rather than spend yourself there.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Ingenuity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Ingenuity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

As you may know, following the release of Ford v. Ferrari last year, Carrol Shelby was quite ingenious. Let’s take a lightweight British car, put a powerful American Enigne in it, and see what happens. Well, unless you don’t know anything about anything, you know that Shelby’s Cobras won a lot of races. It was that kind of ingenuity that made Shell a legend. I was lucky to visit the Shelby facility here in Torrance, and I snapped these two looking like they were ready to remove a layer of asphalt from a strip.


Black Lives Matter.

Ingenuity. It may not seem ingenious to some, but looking at people as if we’re 99.9% the same is a genuine breakthrough for some people. Our differences strengthen our culture, but we’re all one race. What we’re taught is what’s different. Overcoming intuitive tribalism and poor education, overcoming insecurities – that’s hard. Working together to build something will always be harder than tearing things down. Weak leaders show us how to tear things down. Strong leaders lead us to be greater together.

This is America.

We can do better.

I recently had an interesting conversation about Lewis Hamilton. It had come to some old white guy’s attention that two old white guys thought Hamilton was overdoing it with his anti-racism messaging. I told him I didn’t think it was the place of old white guys – who never see real racism – to comment.

Why don’t we have more black racing drivers? People of all races excel in all sports. If you don’t see the obvious answer in front of your nose, it’s not that you’re ingenious, it’s because you’re racist.

Yes, generally speaking, if you’re quick, the best will pick you up. But there’s more to motorsport. You have to be good with sponsors, too. And some sponsors – wittingly or unwittingly – may not be smart enough to figure out how to work with drivers they’re not used to. Could it be systemic racism stops black racing drivers from succeeding?

And, everyone knows you have to start when you’re four. How many people can afford to put their kid in a kart when he’s four? Do you think there are greater or fewer black parents than can? Could it be systemic racism stops black racing drivers from succeeding?

And, let’s be fair – there are PLENTY of wealthy black parents. Not as many as wealthy white parents, obviously. But to get into something, you have to be exposed and you have to want to. Where are the heroes?

Well, we have black one right now in F1. His name is Lewis Hamilton. And if you don’t like him, it’s probably because you’re racist. Because he is overcoming and excelling and succeeding. That means there will be more black racing drivers from all over the world in the coming generations. The world moves on. Come with us or stand aside.

A black driver winning World Championships for Hitler’s favorite auto manufacturer. If the rest of the world can move along like that, you prove to us you’re not ingenious when you cannot.

Side note: I was weak. At Austin a few years ago, I did not kneel at the USGP during the national anthem. I wanted to. I knew it was the right thing to do. In fact, I remember I was sleepless because of it. My family wouldn’t approve. We were in Texas. I could legitimately get shot or beat up if I did the right thing. And I did not because I was weak.

Hamilton recently fessed up that he made the same mistake. It made me feel so much better. But now we’ve made that mistake, and we’ve learned from it. We won’t do it again.

Resolution: Paul Neights for School Board – Interfanatic Customer Spotlight

Paul Neights for School Board, for our Customer Spotlight on Resolution, an Interfanatic Quality

He who is firm and resolute in will moulds the world to himself.

Johann Wolfgang von Goethe

Resolution of will. When we battle for what’s right it is the exact time to be resolute in will.

No matter what you think about Goethe, he’s got a point. The person who is resolute in will molds the world to themselves. We see it in civil rights, we see it in business. We see it in success.

But in every opposition to success, somebody’s failure, we see it, too. It often comes down to a battle of wills, whether it be one person or the collective will. Democracy, influenced by will. The movement with the greater collective will is known for success, and the opposing movement is not. However, often the “losing” opposition moves the victorious. Compromise.

With that in mind, how resolute are you?

Resolution: An Interfanatic Quality

We’re insistent upon finishing projects. Despite setbacks, despite opposition, we feel driven to complete. That’s what we do.

Perhaps that’s why we’ve been in business for so long.

That’s certainly why we’ve completed so many projects.

Paul Neights – Attempting to Mold the World with Resolution

Paul Neights came to us about a decade ago. He had been to a couple of school board meetings and was appalled at what he’d heard. Immediately, he set about molding the world to himself – he decided he could do it better.

Ultimately, Neights did not win his position in election. But by being resolute, by taking action for what he believed in, he was able to sway the board, and some of the things he cared most about changed.

Change takes time and effort. And we don’t see Paul’s effort as a failure because in the end, he molded the world – in some small, but important way – to himself.

We were proud to be a part of this small local political campaign, and to help him mold the world the way he thought was best. Even in not winning a seat, the took a leadership role and succeeded in affecting change. We helped him put together a quick website that explained his platform, and it educated both his supporters and his opposition to his viewpoint. And what he wanted partly came true.

“…Paul Neights molded the world – in some small, but important way – to himself.”

It was fun to play a small part in this great American democracy. It was our first foray, and we’re pleased we helped an individual improve his world around him.

Keep your Customers Coming Back:
Interfanatic Power Weekly Email Marketing

If you have a substantial network, email is a great way to generate business. If you don’t have a substantial network, there’s no time to begin building one like the present.

For email to work, it must that a huge list – we’re talking thousands of interested subscribers. And you can’t just send an email to hundreds or thousands without using a service. Try it, and your personal email will be labeled as spam, and your personal email will be basically shut down.

Also, your content must be compelling. You can’t just send drivel and hope to have a fantastic response. Your subject line must be on point to get the open, and your content must seem and be useful to keep getting clicks.

But, you see, effective email marketing what we do. We’re here to help. We’re here to bend the world to yourself, to help you be more successful. We can be on your team to help mold the world to your ideas of success.

Interfanatic and Resolve

Not only will we advise you and get your project started. We’ll stick with it until you find the success you need.

That is the Interfanatic way. To keep at it; to bend the world to our customer’s will.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Resolution, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Resolution, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Ken Tyrrell resolved to bend the world to his will. He hired Jackie Stewart, then Derek Gardner, to create a world-beating F1 team. Pictured above is the “shed”, Ockham, England. This is where Ken and Derek built the Formula One World Championship Tyrrells. It doesn’t look like much. Compared to the factory at Maranello, it wasn’t much. But it was here that Ken’s resolution molded the world to his will. I was honored to go there after the restoration of the 1972 Tyrrell 006 (middle right). It is pictured with the 1970 Tyrrell 001. Ken, Derek and team built Tyrrell 006 in this shed. Derek built Tyrrell 001 in his own garage. Sadly, the shed from Ockham is gone. However, the Tyrrells live on, a testament to Ken Tyrrell and a celebration of his resolute will.


Black Lives Matter.

Resolution of will. Civil rights in America clearly have a long way to go. But as Dr. King put it, “the arc of the moral universe is long but it bends toward justice.” We’re moving there, slowly but surely. Once this country rectifies its massive leadership shortfall, hopefully we’ll be able to push that arc even more the right way again.

This depends upon us. It depends upon you. It depends upon me. We depend upon each other, talking together, working together, molding the world to our vision of what is right. It depends upon our resolution of will outworking and outlasting those who work to push the world backward.

This is America.

We can do better. We’re getting back to the right path. We continue to be resolute and we shall overcome.

Quickness: D&G Paving – Interfanatic Customer Spotlight

D&G Paving, for our Customer Spotlight on Quickness, an Interfanatic Quality

Forget perfect. Be quick. Quickness kills.”

Ehab Atalla

It strikes me as a bit controversial to use a Persian-American’s quote that features killing. No doubt it will offend someone. But Atalla knows how to “kill it” in a business sense, and he wants to be known for this quote. And his sentiment is true: quickness kills.

Whether you’re first to market with an idea or mash-up, or most responsive, your quickness determines your success or failure in great measure.

We fully admit that we’re more comprehensive than quick. But quickness, as all Interfanatic Qualities, is one we strive for.

Quickness: An Interfanatic Quality

When it comes to emergencies, we’re on it. It doesn’t matter what else is going on, in a digital marketing emergency, we drop everything to focus on making things right.

With that quickness, we keep our customers on top. So that they can respond quickly in the moment it is needed most.

There are very few businesses that treat your business as if it were their own. That’s an Interfanatic way.

D&G Paving – Killing it with Quickness

Dan Ash of D&G Paving came back to us recently with a problem. He needed customers NOW.

This is not usually a problem Dan ever has. He runs a tight ship with great people. But some extenuating circumstances were making his life difficult and drying up his funnel. The pandemic is no joke. Most of our lives have ground to a halt.

The cornerstone of Dan’s business is his ability to respond to customers quickly. Most people in his industry don’t bother to call back quickly. Dan knows this, and he exploits his competitors’ weakness.

For that reason, he always has business. His customers know they can trust him and always go back to him with any job – huge or tiny.

Also, his signs are prolific around Southern California’s South Bay. I know you’ve seen his orange signs. They’re everywhere.

“D&G Paving’s signs are prolific around Southern California’s South Bay. I know you’ve seen the orange signs. They’re everywhere.”

So, when Dan said he wanted help, and quick, we knew exactly what to do. To compliment his quickness, we needed to create some for him.

Get Interfanatic Customers Quick:
Interfanatic Search Advertising

Google Ads can turn the spigot back on for you.

In the hands of the incompetent, Google Ads are a horrendous waste of money. Google has seemingly taken great delight in making Analyitics and Ads so complicated, no normal person can figure them out.

No worries, mate – you’ve got Interfanatic ready to help. Most Ads vendors require a minimum ad spend on the order of $3,000. We do not. We’ll work with a $150 budget, and we’ll make it work.

That’s just what we’ve done for D&G. There’s a lot more to do, but to get things moving, we knew the place to start. We got business moving for Dan and D&G again. It’s a great feeling to make a instantaneous difference in a Southern California institution.

Interfanatic and Quickness

When you need all hands on deck and results NOW, we got you. We’ve been there. Nobody treats your business like you treat your business, but we make it our imperative to get pretty danged close.

To keep the lights on, sometimes cutting costs isn’t the correct answer. Sometimes it’s temporarily moving some around.

Be like Dan. Kill it. We’ll help.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

D&G Paving, for our Customer Spotlight on Quickness, an Interfanatic Quality
D&G Paving, for our Customer Spotlight on Quickness, an Interfanatic Quality

Nothing is quite as nimble as a go-kart. And a real go-kart, real racers know, is the closest thing you can get to the top level of motorsport on a tiny budget. Nothing is quite as nimble as a real go-kart, but Interfanatic prides itself on being close. And we can get you Formula One results starting with a go-kart budget.


Black Lives Matter.

The path of progress is never one to be taken quickly. It takes years of pain and effort to move along to make the world better. But demonstrated significant pain does seem to hasten things. It’s frustrating it has to be that way.

This is America.

We can do better. We’re on the right path. A little kick in the ass of complacency never hurts.

Diligence: 1st Stop Urgent Care – Interfanatic Customer Spotlight

The 1st Stop Urgent Care Clinics, for our Customer Spotlight on Diligence, an Interfanatic Quality

Diligence overcomes Difficulties,
Sloth makes them.

Poor Richard, aka Benjamin Franklin

Poor Richard, over two hundred years ago, adapted an English quote from the 1500s to create this succinct gem.

Difficulties happen. With diligence, these difficulties are eventually removed. With the opposite of diligence, they just keep a-coming.

That’s why when you employ somebody to do a job for you, you need that person (or group) to not quit, no matter how much the troubles mount. It can be difficult to stick with fixing a problem when more and more keep piling on. We’ve all been there. It’s life.

In life, often, the best defense is a great offense. So it is with difficulties; thus quoth Franklin.

We take on those difficulties, those challenges of work, and we vanquish them.

Diligence: An Interfanatic Quality

We see diligence as a way of life. The thought of an unfinished project, or one not completed the best way it could be – that’s the ultimate frustration. We would much rather complete the project, and complete it brilliantly. We enjoy it when customers entrust us and empower us to do our job properly.

Our customers are diligent, and we match or exceed their work ethic whenever we can.

1st Stop Urgent Care – Diligence, Every Day

When Dr. Raphael Argueta came to us, he was in a bind. His old web company (who was very good, from the looks of it), unfortunately was unable to survive. Business is hard for everyone, of course. But business comprised of web geeks seem particularly prone to failure.

That’s okay. We’re here for that.

We got his websites back up to speed and we’re doing our diligence to keep them running well. We’re so glad Dr. Argueta found us!

Dr. Raphael Argueta is just the kind of customer we love. Dr. Argueta good things for the world, and we get to be involved! He runs two urgent care clinics in Southern California, and every day he and his staff help people live longer, healthier, happier lives.

“Dr. Argueta good things for the world, and we get to be involved!”

And because we get to work with Dr. Argueta, we get to help people in our own little way. We’d love to work with more Dr. Arguetas.

Dr. Argueta’s clinics are great. Check them out! The sites need a bit of work, but we’re working with Dr. Argueta toward that goal. For now, they’re running nicely: 1st Stop Urgent Care – Camarillo, 1st Stop Urgent Care – Torrance.

Get Interfanatic Diligence on Your Team:
Interfanatic HackSecure Business Hosting w/SSL

Our hosting packages come with site maintenance built-in.

It used to be that you could build a website and leave it there. Of course, that’s never been the best way to use a website – but it was possible. Unfortunately now, that’s not the case. They need constant care and feeding to keep the hackers away.

So, we take care of all that, and if you need quick changes made to your site, that’s usually covered, too. As is an SSL Certificate – something you definitely want with your modern website.

We’ll be diligent about keeping your website up-to-date and you can worry about your business. (And, of course, we have many ways to help you get more business.)

Interfanatic and Diligence

We use our diligence to overcome difficulties and prevent many more. Stuff happens, but with us on your side, you have a better chance for greater success.

Because when you’re successful, we feel successful. It is our pleasure to help. It is our pleasure to be diligent in the face of difficulties. It’s what we do.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Diligence, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Diligence, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

This duomo required great diligence to create. The artwork is spectacular. And though the Catholic Church is always controversial, I sincerely believe that it, as most churches, on the whole does more good than harm with its own brand of diligence.


Black Lives Matter.

We must be diligent, as our black brothers and sisters have been. They’ve been diligent in the face of systemic racism for far too long. We must be diligent in our assistance. Let us not let this flame die – not that they would let time extinguish it. Clearly they will not. But we must not let it suffocate in indifference within us.

This is America.

We can do better. We can overcome obstacles with our collective diligence.

So let’s just do it.

Efficiency: All Clear LiveScan – Interfanatic Customer Spotlight

All Clear LiveScan, for our Customer Spotlight on Efficiency, an Interfanatic Quality

Conscienceless efficiency is no match for efficiency quickened by conscience.

Dr. Kelly Miller

My immediate reaction to this quote is a pessimistic one. I think of the brutal efficiency of a Civil War-era Gatling gun, or the efficiency of the Nazi concentration camps – can it get any more efficient than that?

And yet, it can. If Dr. Kelly Miller believed that, it must be so. Here we have a highly educated black man, the son of a Confederate soldier. He lived this concept and the conflict, so he knows far better than I. If he says that conscienceless efficiency won’t stand up to that with a conscience I believe him. I was wrong in my initial take.

Then I think of work. When we do mundane work, without purpose, without conscience, we can be quite efficient. But when we treat our customer’s business as our own, our conscience enters into it. We are driven to be efficient because we realize our work for them is a reflection upon us. We want them to succeed so that we feel successful. And therein I see the genius of Kelly Miller.

Once again, a brilliant man has used an well-designed phrase to enlighten and educate me.

We are not alone.

Efficiency: An Interfanatic Quality

Efficiency is critical in any profitable business. Without efficiency, there is no chance to get more done for less. At Interfanatic, we want to help lots of people. We want to help customers turn a lot of businesses in these trying times. We wish to help the good people we work with get more done.

When we are efficient, our clients profit. So we strive for efficiency in all we do. To offer a compelling price point. To create excellent production.

All Clear LiveScan – Efficiency in Action

Helena Lopez and her Greater Hope Foundation had great need for fingerprinting in their foster care service. There wasn’t sufficient fingerprinting facility in the California High Desert. Their solution: do it themselves.

So, they opened All Clear LiveScan. The brought fingerprinting to their community, filling a need, and even better, efficiently filling another need of their own customers.

This is the joy of efficiency a business can explore as it grows. It’s difficult to break through phases when you’re starting from scratch. But that’s what Helena did. That’s what Greater Hope Foundation did. And they are able to serve their customers and their community at large more efficiently. It’s a model story.

“…they are able to serve their … community … more efficiently. It’s a model story.”

And being good at Foster Care is such a critical function in our society. We hear about people fighting against abortion all the time. But what happens to those born children whose parents can’t handle the responsibility? Those would-be parents wise enough to recognize their shortcomings opt for adoption. Others can’t get there from here, and foster care is the result. It’s difficult. It’s hard on everyone. The effects trickle though our community and society.

Greater Hope Foundation getting good at foster care serves our community. And it is so needed. If they can get efficient at helping children, any thing they do is a bonus to all of us. All Clear LiveScan is just one example of how they come up with innovative ways to make our world better.

Use Our Efficiency to Your Advantage:
Interfanatic Power Site Production

When you’re looking for a business website, you want it to work. You want it to set the tone, and tell your story and bring those customers to you. If your website is not efficient in doing those things, you lose business.

We get that. We also get that you need it done quickly. There is no better way to control your narrative than through your website. We will build it for you. And then, we can keep your customers coming back.

It all starts with efficiency. It all ends with efficiency. We’ll complete your website efficiently. We work quickly and efficiently so you can get your business up and running.

And we’ll do it better than anybody else. Our price packages are pretty compelling, too. We work with budgets of all sizes.

Interfanatic and Efficiency

Our conscience is quickened by our goal to help our customers succeed. Their success drives everything we do. Therefore, we do everything we can to have excellent systems and processes in place to complete our tasks efficiently.

We need this conscience-quickened efficiency in everything we do. In work, but also in life in general. Right now, our brothers and sisters are hurting. Right now, we’re beginning to have the veil lifted on just how much they’re hurting. Their lives matter.

They have been hurting. Let us listen. To their stories – to their take. Let us be educated such that our conscience will quicken our efficiency to aid their cause.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Efficiency, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Efficiency, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

What is more efficient than a beautiful bloom in the desert, where no water flows? Okay, okay, yes, this isn’t from a desolate desert but rather a planter in my backyard. But this life’s ability to be efficient is still marvelous. It is beauty and efficiency to learn from and to marvel at.


Black Lives Matter.

There is a more efficient way to make our place, our country, our city, better. It is through listening and helping. It is through arguing against those things we used to let slip. We can do it if we work together. The more we listen, the more efficient we’ll be at building a better future.

This is America.

Let’s do better. I’m not talking about making America great again. In some ways, it has always been great. But for our brothers and our sisters, in many ways it has never been great. Anybody who thinks America used to be great and is not now is turning a blind eye to history. If you want to learn from history, shut up and listen to real people.

We’re listening.

Loyalty: Coach Chris Bouch – Interfanatic Customer Spotlight

Coach Chris Bouch - Healthy Habits 4 All - for our Customer Spotlight on Loyalty, an Interfanatic Quality

There is no negro problem. The problem is whether the American people have the loyalty enough, honor enough, patriotism enough, to live up to their own Constitution.

Frederick Douglass

Are we American enough? Are we loyal enough? When will we finally, collectively be able to admit that as Thomas Jefferson wrote and we now translate, “All people are created equal?”

When Jefferson outlawed slave trade after the War of 1812, I’m sure he thought inter-US slave trade would follow right behind, within perhaps a decade or two. It didn’t happen. It took a War. And Big Tobacco and Big Cotton got their claws into the South, and even Reconstruction after a giant, bloody war, was not enough. Even the protests of the ’60s were not enough. Here we are again, not learning from the history we choose to repeat. In 2020.

IN 2020! We were supposed to colonize the Moon and Mars and have automatic flying cars in 2020. Instead, we regress.

All because we don’t share the same view of loyalty to the Constitution. All because we refuse the innate belief that all people are created equal. We’re not loyal enough to the American Dream to share it with everyone.

Our leadership isn’t helping. By creating enemies of good, honest people, by invoking hate, he brings together a portion of the country we don’t want to see. A portion of the country we wish didn’t exist. I’m not talking about Blacks or Browns or Immigrants.

I’m talking about the racists. The insecure. Those so threatened they can’t share the American Dream with others.

Life is a struggle. Business is a struggle. COVID-19 is a struggle. The last thing we need is to blame that struggle on other good people because they’re 0.01% different than we are. We need to be in this together, to share our strengths and push forward.

Do we have the loyalty enough to everyone in this country?

Loyalty: An Interfanatic Quality

Loyalty is such a beautiful thing. I’m reminded of it this week, when a customer we used to work with came back to us for more help. They know we’re the best. That’s loyalty.

And we’re loyal to our customers. The good people we work with deserve more business, so we help them get more every way we can. It’s such a beautiful thing to feel somebody in your corner. When life keeps kicking you, it’s such a beautiful thing to know good people have your back.

So we give our backs.

Coach Chris Bouch – Inspiring Loyalty

Coach Chris came to us about 10 years ago. He wanted to promote his brand. His way of doing that was being good to the people around him. He works hard for the good people he surrounds himself with, and he’s loyal to them.

And they naturally return that loyalty. So when Coach Chris began selling supplements as a side gig, his loyal friends followed. They listened, because he led from the front. He tested what he sold, he studied the ingredients to make sure everything was the best it could be.

Coach Chris knows his stuff. He demonstrates that thoroughly, over and over through the years. He’s had the backs of youngsters trying to hone their athletic craft, and they continue to return that loyalty.

“They listened, because he led from the front.”

Coach Chris didn’t want to invest a lot of money, he just wanted a way for people to find him. So he created Healthy Habits 4 All, and we were the lucky ones who got to help him with it.

We’ve got his back, and we know he’s got ours.

The Loyalty in Returning: Interfanatic Complete Suite Services Packages

Whether you’re starting from scratch or reinventing your brand, it’s nice to know one group can do it all for you.

The fear I have in trying to explain this to people is that they’ll hear, “jack of all trades, master of none.” But that’s not how this works. We’ve mastered all of our trades and we keep getting more proficient at them as they change through time.

There’s a lot to know – but that’s the beauty of our modular business model. We work with the best so you don’t have to go anywhere else.

Do you know how hard it is to find a competent web developer who will be around in 2 years? No, really – do you? It’s almost impossible. How about 10? We’re still here.

But that’s what we’re here for. To create a path for the long run. We craft a plan and adjust course as the winds change. We’re here to give you consistent results for the long haul.

Our Complete Suites tackle everything. There are a number of weapons in our arsenal, and we bring to bear those that work best for you.

Interfanatic and Loyalty

We love having customers for decades. It’s something we work hard for, and a primary ingredient is two-way loyalty. We give loyalty to good people who deserve it.

Just like our country should. We need to have all Americans’ backs.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Loyalty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Loyalty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Car people know a whole different kind of loyalty. They’re loyal to their cars, and their cars are (mostly) loyal to them. I caught this unrestored beauty at a local car show – I just love it. Some call it rust, we car peeps call it patina. It’s awesome.


Black Lives Matter.

How are you creating being a loyal American? Are you loyal to the modern American Dream where all people are created equal. Where we treat all people as equals?

This is America.

Let’s be loyal.

Unfounded Patriotism is silly. Patriotism for America means being true to the ideals we strive toward, not the ideals we’ve left behind. Yes, Thomas Jefferson had slaves, in a time when it was accepted and even expected. But his words live on through 2020: “all people are created equal.”

When he wrote them in 1776, they didn’t mean what they mean today. But progress has brought us where we are, through the 15th amendment, the 22nd amendment, through to today. Where we can look at our flaws of the past and leave them behind with security, acknowledging them, knowing that we will move forward, as we have through our past, to a better ideal.

Beauty: Isaac Charles Design Group – Interfanatic Customer Spotlight

Isaac Charles Design Group - for our Customer Spotlight on Beauty, an Interfanatic Quality

Whenever you are creating beauty around you, you are restoring your own soul.

Alice Walker

Create beauty around you – an excellent directive. Restoration of soul – that’s always a good idea!

The Color Purple author created beauty and inspires us to be better. To create beauty around us. To fill our lives with beauty – to live our lives with beauty.

It’s a call to love. It’s a call to justice. It’s a call to basic decency that we need to hear so badly right now.

When the ultimate powers are indecent in any way, that trickles down into the fabric of our people. It reinforces bad behavior. It destroys beauty that has taken so long to create and build.

Don’t get me wrong, we’re all human. We can all do better. Some of us more than others. But glass houses and all, we can all do better. We can all create more beauty. And if that restores our souls, that’s a good thing. We need that.

Beauty: An Interfanatic Quality

Beauty can make bad things palatable. Like the physically gifted woman who is an awful person – she hides behind a sheen that makes her acceptable to some. Like a gilt book with hateful doctrine. You might buy the book because you like the way it looks on your shelf, even if you can’t stand the words inside. It’s all about choice to each of us.

But creating or capturing real beauty, true beauty – that’s what we’re talking about. Not skin deep, but inherent beauty – that makes the world a better place. That’s what we strive for at Interfanatic. A beautiful design that doesn’t just work now, but will work 100 years from now. Because it’s truly beautiful.

That’s what we aspire to create – not outer beauty, but thorough beauty.

Isaac Charles Design Group – Bringing Beauty

It’s strange to some to think of a masculine, straight man as a person who brings beauty. But as an apparel designer, that’s exactly what Isaac Charles does. He brings his own brand of beauty through design.

It’s important to see all kinds of beauty. As manly men, we might call his kicks “kick ass” or “nice”, but what we really mean is that they’re beautiful. Or, perhaps not beautiful – but they definitely express beauty.

“…he molds what is wanted into that which works.”

And that’s a beautiful thing.

Since ICDG, LLC Charles has moved on to new projects. And there, he creates beauty around him, too. I guess his soul is probably in pretty good shape!

Charles is a great designer because he knows how to interpret and express exactly what others envision. That’s a rare talent – it’s very difficult for some designers to create what others imagine. Charles has the gift of communication to understand not only what works, but what is wanted, and he molds what is wanted into that which works.

The Beauty of Regularity: Interfanatic Power Fortnightly Email Marketing

When you run a business, the most important piece is sales. You have to have the ability to attract new customers and keep old ones coming back. Customer Service and Product Satisfaction can never be a factor if there are insufficient sales.

One of the best ways to keep customers returning is email marketing. Everyone hates spam, but everyone loves to hear from the company they enjoy working with. And let me tell you – the difference between spam and great email is sometimes a fine line! (Sometimes, it’s not.)

Does your email subject line entice people to open? Does your email provide value to your customer, or to you? Does your email work well with your website or other sales process?

You can have a great subject line that gets lots of opens, but if your email strategy doesn’t take it further, people may stop opening your emails.

You can have great, informative, valuable content, but if nobody opens your emails, your customers may never see it.

You can have a great offer going on at your website, but if nobody opens or reads their email, your customers may not find out about it.

Keep customers happy and coming back by regularly sending them valuable information. Email is the perfect vehicle.

Get your email marketing done right – have us do it. You’ll then have a valuable source of regular, incoming business. And you can do more of what you love – creating your own sort of beauty for your customers.

Interfanatic and Beauty

We’re always working to create more beauty around us. It’s our job. Creating beauty helps our soul stay fresh and well. Let us use our talents to enhance the beauty around you.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Beauty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Beauty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

A beautiful sunset, caught. Nope, we didn’t create this beauty, I just happened to be in the right place at the right time to capture it. And every time I look at this Redondo Beach, California sunset, it restores my soul a little bit. By sharing it, my hope is it does the same for you.


Black Lives Matter.

How are you creating beauty around you? We’re trying to advance progress by sharing ideas and openly contradicting ideas that don’t advance beautiful progress.

Friday is Juneteenth. It’s a historic day in United States history. Hopefully, it will be a day filled with beauty.

This is America.

Let’s make it beautiful.

Make America Great Again? America was already great. It needs a lot of work, but the idea is a beautiful one. Let’s make America beautiful again. Right now, there is great beauty here, but we can do better.

We share the beauty around us. We create beauty where we can. We destroy that which is not beautiful and replace it with beauty.

Kindness: Roger Klein & Spectrum West Design – Interfanatic Customer Spotlight

Spectrum West Design - for our Customer Spotlight on Kindness, an Interfanatic Quality

Continue to be who and how you are, to astonish a mean world with your acts of kindness.

Dr. Maya Angelou

Astonish a mean world with your acts of kindness. That’s all we can do. One at a time, collectively, with kindness, there is progress.

Kindness doesn’t always mean keeping your mouth shut. Sure, that’s comfortable, but as we’ve seen, it doesn’t move things in any direction. To go forward we must speak up with kindness and love.

Many people don’t feel heard. Some react with empathy, some react with force. Which is kinder? Which would Dr. Angelou have us do?

Unfortunately, sometimes empathy isn’t understood until people bring forward the alternative. And seen among the alternatives, kindness will astonish a mean world, and bring forth progress.

Dr. Angelou calls for kindness. When kindness isn’t enough, it surely stands out.

Kindness: An Interfanatic Quality

We deal with a lot of people. We always try to do it with kindness. I don’t know your situation. I hope we can work together and make our little parts of the world work – with kindness.

The ripple of kindness spreads through our community. We put that ripple into everything we do. Which is, at times, difficult, and frustrating. But it’s so worth doing because that ripple always reflects back somehow. Kindness is always worth the effort, even if its reflected effects aren’t immediate. The effect on our own hearts of projecting kindness is immediate, especially when kindness is given freely.

That’s one reason, during this difficult time of tumult, we’re offering free products to people who need them. Free SEO situation reports, free digital marketing situation reports, free performance situation reports.

Kindness is always worth the effort

These aren’t some pre-packaged drivel. These are custom, bespoke reports created around your website. They’re not as powerful as the non-free reports, of course, but they still give you a lot of information. Take us up on our offer. And if you win the weekly Tuesday Trivia contest on our social, you get a paid Situation Report of your choice for free.

Effort goes into our Free Situation Reports. They’re valuable for the people who get them. A great deal of effort goes into our paid-for SitReps, and they’re extremely valuable for people who get them.

Roger Klein of Spectrum West Design – Always with the Kindness

A few years ago, we worked with Roger Klein to build him an effective website for his interior design services. The thing you understand about Roger immediately is his kindness. He’s a kind gentleman.

And he’s a great interior designer.

It’s always great to work with somebody who is good at what they do. They always teach you something. There’s always a lesson. But when they’re good at what they do and they’re kind, that’s where the fun really begins.

Klein brings kindness to his talent. That’s quite an effective combination.

Kindness in all Actions: Interfanatic Basic Management – 1 Hour of Updates

If your website isn’t producing customers for you, look at it. How effective is it?

We use our SitReps to guide your revision, then plan out what updates need to be done. Right now is a time to be dynamic in business. Stagnancy will not win this day. Address your customers. Address their concerns. Tell them if you’re open for business, and if you’ve had to adapt your services to the times, tell them how.

If you feel in over your head, we’re here to help. This is what we do. We take care of the details so you can focus on your business. Whether that means thriving, or just keeping the doors open, we’re here to help. We work with customers of all budgets.

Really, you should be constantly updating your site. (We can do that, too.) But seriously, right now is a time to be proactive, especially if you normally are not.

Our Begin Management products might make sense, too. They can include a SitRep and two hours of labor. These new products are not on our website, but contact us to learn more about them.

We’re here to help. We feel successful when we help you be successful. Let us do our job and make your website and digital marketing even more effective.

That’s the Interfanatic way.

Interfanatic and Kindness

We’re always here for you. And we always bring a dose of kindness to our relationship. That’s a fundamental part of our job. It’s a wonderful feeling to go the extra mile for a small business, then watch them take that mile and make so much more of it.

We’ll bring you kindness with our good work. We love to continue to astonish this mean old world.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Kindness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Kindness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

What in the heck does spaghetti have to do with kindness??? Have you ever shared a bowl full of spaghetti with family? It’s made with love, just like this kindness my wifey made for me. She’s busy working every day, but she sees how hard I work so she goes the extra mile to make delicious food with kindness and love. So, I wanted to celebrate that. I don’t ask her to cook – in fact, I often offer to. But she refuses because she loves to cook. It’s a wonderful load she takes on, and I’m grateful for her kindness.


Black Lives Matter.

Another week, another week of peaceful protesting. And a week of change. Minneapolis is working to change the narrative – to defund its police in favor of other socially beneficial options. Sometimes, policing works great. And it will always be necessary. But sometimes, a community decides the cost is too great, and they want to try something new. They want to invest in kindness and empathy, rather than enforcement.

This doesn’t mean that community hates its police. Police are our friends, our neighbors. They work every day to keep us safe.

But we’ve seen sometimes it doesn’t feel like that. Sometimes it feels like they’re not keeping us safe. Of course, police training is such that these officers of the law believe they are taking crime off the streets, keeping criminals in check, preventing problems before they happen.

But are they? The Grand Experiment of Minneapolis will determine much.

The point is, if police could address situations with more kindness and empathy, they may be able to do a better job. Then again, they may end up dead. Nobody wants to see the good officers of the law killed. But our collective community is tired of seeing innocent people convicted without trial.

Something huge feels broken.

When peaceful protestors are treated with contempt, and those officers there to keep those Americans safe treat those Americans with contempt – to establish order, to “keep the peace”… this is not a viable answer.

What is the viable answer? We won’t know until we try something else. We may end up back at square one. But we won’t know if we don’t try.

This is America.

Until we change it.

So, we bring kindness to our communities, one person at a time. And we hope that all people do the same. We know that not everyone will. But that won’t keep us from trying.

Adaptability: Peter Getoff – Interfanatic Customer Spotlight

Peter Getoff's The Human Equation - for our Customer Spotlight on Adaptability, an Interfanatic Quality

Enjoying success requires the ability to adapt.

Nolan Ryan

Nolan Ryan stayed on top of baseball – in one of the most taxing positions – for an incredibly long time. He says here that he achieved that with adaptability.

Sometimes a company comes out of the gate looking huge. They seem to be doing everything right. Their customers love them. But even if they had the right product or service mix to answer consumer needs for a specific time, they won’t last. Just as they analyzed and adapted, to their opening moment, they have to keep analyzing and adapting.

Sears. Kodak. K-Mart. JC Penneys. All retail giants, gone.

The one I find most interesting is Sears. One of the original catalog companies is flailing and failing in 2020. Because somehow, they have not adapted their catalog model to the Internet: the most recent catalog going to everyone in the world.

On the face of it, they should be perfectly positioned to OWN the Internet and Internet retail. And yet, here comes a book seller who puts them and all other book sellers out of business. It’s remarkable.

Adapt. Just like Ryan suggest we need to.

Adaptability: An Interfanatic Quality

Because there are so many companies that come out of the gate without any way to monetize but billions of fake dollars in investment, there are hundreds of flavors of the month in this bizz. I tend to ignore all of them at first.

Once a company has been around for a while, once I feel it will be a viable long-term solution for filling needs, I start to pay attention.

If we tried to adapt to every new flavor of the month, we’d never get anything done. But if we did not adapt to the time-tested shifts in our industry, we wouldn’t be in business for over 20 years.

So, we adapt. An in many ways, we continually innovate. What we do is work in a way that is beneficial for our customers to do so.

Peter Getoff, Psychotherapist, Corporate Consultant and Trainer – Continually Adapting

We’re working with Peter Getoff to help people learn more about his business. He’s a very successful psychotherapist, corporate consultant, and an nfp management trainer in West Los Angeles.

And after working with Peter for some time, it’s clear that he understands the need to adapt. More than most. Even though he’s already quite successful, he wants to do more for his community, and getting to that next level requires adaptation.

It’s a pleasure to work with Getoff, and in many ways it’s because he’s willing to listen and change the things that need to be changed.

Even though he’s already quite successful, Getoff wants to do more for his community, and getting to that next level requires adaptation.”

Getoff’s industry is heavily influenced by the digital world, and he has chosen to embrace that digital world. To adapt – to work with it – to further his practice and his involvement.

By adapting to the world around him, Peter Getoff serves better himself, his customers, and his community. He acknowledges that things around him are changing and need more change. And he makes himself a positive part of that changing action.

Adapting to your Customers: Interfanatic Power Search Advertising with Setup

We have many great way to invest a small amount a learn a ton about your customers. One of the most efficient and enlightening is Search Advertising, like Google and Bing Ads.

You start with what you think you know about your customers. And sometimes you’re right. Sometimes you learn. And when you learn, you can adapt your business to better serve your customers.

For example, you run some ads for Product 1 you offer in Location A. But from running ads, you find that nobody in Location A is searching for Product 1. People in Location B are. Potential customers in Location A are looking for something like Product 1, but not exactly the same thing.

If you want to sell to the people in Location A, you can adapt your business by selling a different product. If you want to sell to people in Location B, you change your product to get them what they’re looking for. And, you can continue to run ads in different locations until you find a location with customers interested in your inventory of Product 1.

You might never figure this out if you never ran any ads. You can find out so much, so inexpensively, so fast. Search Ads are a great way to learn about your business so that you can adapt it to reach the customers are looking for.

And with Interfanatic, learning about your customers and product fit can be very, very inexpensive.

Interfanatic and Adaptability

After 20 years of working with many businesses, we have ideas to help you adapt. We can help you learn about where your business is failing, and where it is succeeding. But to adapt, you must first begin, and you must first show willingness to listen.

We’re here to be a resource to great businesses. To help them be greater.

Like Nolan Ryan, we’ve adapted to much, and we can help you adapt, too.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Adaptability, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

The Long Beach Grand Prix. To win, these cars adapted. I took this photograph shortly after the conclusion of the sports car race on the Long Beach Grand Prix weekend. These cars are obviously designed to go fast. Their designers also created them to be elegant examples of adaptability. But so are all of the cars that raced. To win, engineers adapted these cars to the circuit and to their drivers better than any other cars. Just like business, these cars have strict rules they must keep. The cars that adapt best and stay quickest, longest, and adapt the most over the course of the race are the ones that win.


Black Lives Matter.

I goofed this week. I didn’t catch Blackout Tuesday. It’s a bad feeling to know I didn’t adapt quickly enough to the message needed this week. Our social is scheduled in advance. And every week, I try very hard to find an authentic quote from a person I think people need to hear. I don’t think anybody needed to hear from an old white guy this week. Nor from me. Of all the weeks I picked to quote an old white guy… Drat.

I chose this quote because the subject of our article this week is a baseball fan.

Next week, I hope old privileged white folks will listen to the motherly advice from Maya Angelou.

Black lives matter. Brown lives matter. Lives of immigrants matter. But the message we focus on right now is that BLACK LIVES MATTER.

And Ryan’s quote should go a long way to police – and everyone – in America. We are collectively not adapting. Not enough. Will our police – our friends, who we count on for law and order – listen to an old white guy? Will they adapt?

For years, hypocrites at the highest levels have called peaceful protesters “Sons of Bitches”. The same apparent supporters at the highest levels call White Supremacists “Very Fine People”.

So is it a wonder that peaceful protest is no longer seen as an option?

And this week, resilient people attempted to protest peacefully in spite of all this. They knelt and chanted, and were forcefully pushed out by riot police using riot gear so a powerful clown could make a photo op using a Bible as a prop and use a church for his scene. He desecrated that church. He didn’t go in to pray. Dude didn’t go in to ask for guidance. He didn’t go to ask for help – help he surely needs.

To make way for his circus act, riot police using riot gear forced out the real clergy of the church, doing their good work in front of the place they do good work. All this, so a person who doesn’t care for anything but himself could act like a bigoted tyrant.

(Side note: he used a liberal version of the Bible that may be in line with Church of England teachings. His fake Christian supporters won’t be very happy about that though. He can’t even get his own brand of fakery right.)

This is not fake news. I watched it all play out in real time on live TV with my own eyes. This is real.

This is America.

Until we change it. We must adapt.

The ____ WE elected after he called all Mexicans rapists and murderers led the way. Well, “not all of them, I’m sure some of them are very nice people.” It astonished me at the time that there were people in America who said, “He said, ‘Mexicans are rapists and murderers’? Yeah, I’ll go along with that. He should be President.”

To be clear, I didn’t vote for him. But nor did I do enough to ensure he wasn’t elected. It’s my fault, too.

Nobody who ever says anything remotely like that should ever be President of the United States.

This is racism. This is not okay. It’s not adaptability. It astonishes me that there are people that still find these actions acceptable.

THEY ARE NOT.

We will adapt.

And those who refuse to adapt will be left behind.

Following Lincoln’s example, we must learn to forgive our traitorous brothers and sisters. Lincoln could have hung all defeated Confederates. Perhaps he should have. But he didn’t. And we follow his example.

But to be forgiven, our traitorous brothers and sisters must adapt to the changing World around them. First, they must acknowledge their mistake with humility, and ask for forgiveness. Until then, adaptation will be forced upon them.