Honesty: ST Go – Interfanatic Customer Spotlight

ST Go of Beverly Hills, for our Customer Spotlight on Honesty, an Interfanatic Quality

Great peacemakers are all people of integrity, of honesty, but humility.

Nelson Mandela

Integrity, honesty, and humility.

Half of the country right now is relieved, elated even. But half is frustrated and upset. Whether you believe the half that is frustrated and upset is right or not is irrelevant. They are our neighbors.

As I write, we now again have a voice that half of the country believes is one of integrity, honesty and humility. The half of the country that wanted so dearly to believe the lies is unhappy, as they thought their leader was one of integrity, honesty, and humility. He told them what they wanted to – needed to – hear. He told them he won the election and he would continue in his task. He did not.

Now that those lies are exposed, how will they move forward? As humans and as our neighbors, they still hear what they want to hear – just like I do.

“These people,” the universal descriptor of the bigot’s mouth, are my brothers and sisters. They are Americans. They don’t want to be guided.

As the frustrated half of the country watches the Biden inauguration go ahead, will they see that the people who have been feeding them lies – the people assuring them that Trump would have a second term – are dishonest, or, at the very least wrong?

Unity is difficult. Unity requires compromise. Compromise requires integrity, honesty, and humility. Compromise requires work. Compromise allows everyone to be part of the solution and share in it.

Madiba knew that. Well.

There is only one truth. There are not different versions of the truth. Subtle takes can interpret the truth differently, but in the end all we have is honesty as a way forward.

I think of Herair Garboushian, a man who built businesses on honesty. All of my clients built their business on honesty, but Herair has a charismatic way of presenting his business that is honest and profitable. ST Go is founded upon honesty. I respect that.

Honesty: An Interfanatic Quality

In the information age, as it has been for hundreds of years, honesty is difficult to trace. It is told by the people telling the story. If you disagree with their story, or you don’t want to hear it, you are less likely to believe it as the truth. If you can find common ground with their story, it feels honest and you may choose to go along with it.

Crafting the right message is paramount in this world of shades of reality and truth. It’s so difficult to find the truth amongst the lies. But we can help you craft your truth such that people want to go along with it.

We always strive to be honest because other actions are destined for failure. A lack of honesty in business is certain doom. So, we stick to the truth.

Herair Garboushian – Honesty in Business

I like working with Herair. One of the reasons I enjoy working with him is because he’s honest. He also, refreshingly, knows exactly what he wants – that makes things easier. But even better than that, he doesn’t beat around the bush: if it’s wrong, he’ll tell you. If it’s right, he’ll tell you.

And that’s how he built S T Go of Beverly Hills, a major skincare products corporation. He tells his customers how it is, and they appreciate that. Herair makes honest products. He uses honest ingredients. The results speak for themselves.

Herair is also a mover and shaker in the art world. And there, he also has a reputation as an honest business man. In the subjective world of modern art, the truth is as elusive as anywhere in the universe. He speaks to you about your truth toward art or a specific piece, and he uses that honest conversation to explore the art he offers.

“He tells his customers how it is, and they appreciate that. Herair makes honest products. He uses honest ingredients. The results speak for themselves.”

Herair Garboushian is where he is because he is honest.

Interfanatic Service Focus: Interfanatic The Works Year-Round Local Marketing

Another place honesty is crucial: online reputation management. There are many bad apples or even competitors out there who will talk ill of your business. Of course, sometimes a good deal goes bad. It happens. It’s life, it’s business. But the way to address it isn’t to ignore or deny, it’s to engage and be honest. If you screw up – and people know, everyone does – just be honest about it.

We help you do that. We also help you get more positive reviews and help you fix or at least address the few negative ones that come in. You have to engage, you cannot ignore. Otherwise, the momentum due to unfortunate human nature, will be against you.

It’s our pleasure to help you put your best foot forward.

Interfanatic: Giving and Getting Honesty, the Best Way Forward

I’d love to help you with your business. But the only way we can work together productively is if we’re honest with each other. We may disagree at times, but you are the expert in your field. I honestly believe that. If I don’t, I’m unlikely to be able to work with you. And I do want to work with you.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Honesty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Honesty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

There’s something honest about a blue winter’s day. I photographed this from June Lake some years ago now. As I was looking through images for the social feed, I found this one, and there’s something brutally honest about it. It’s also beautifully romantic at the same time – perhaps because I took it from inside a warm room. True honesty is unforgiving, as are the mountain climes at times. Just like navigating this terrain, the best way forward for all of us is with commitment and honesty.


Black Lives Matter.

Half of the country is relieved, and half is upset.

Amanda Gorman brought me to burst into tears, listening to the beauty of her words.

That has value to me. Her life matters. That doesn’t mean that yours does not. Insisting that when I say her life matters, I say that yours does not, betrays an insecurity on your part. I can help you with that. Yes, your life matters, too. The two are not mutually exclusive. But hers is under threat just because of the color of her skin. Yours is not (if you’re white.)

Biden said (and that means half of the country dismissed it, for whatever reason they chose to use), “There is truth and there are lies, lies told for power and for profit. And each of us has a duty and a responsibility, as citizens, as Americans, and especially as leaders… to defend the truth and defeat the lies.”

So how do we know what’s honest? How do we separate the truth from the lies?

It’s incredibly difficult. There is no question. But it is our responsibility to seek the truth until we find it.

But we have to. Are the Democrats really a satanic cult trading in children, or is Donald Trump a racist bigot who won the election by a landslide?

It seems so obvious to me, but there are people who disagree with me, who still believe Trump won the election. They are my neighbor. I must treat them as I would want to be treated.

That means I have to find common ground with them. And there’s a lot of that! First of all, we’re both Americans. Second, we both want what’s best for us and our people. And that’s the most important thing.

But we all have to learn our lesson here: compromise is difficult. Ignoring people we disagree with, failing to engage with them and find common ground: that very nearly destroyed America. It can, and it will, unless we find a way forward with honesty and consideration for all people – not only people just exactly like us.

This is America.

In the beautiful words of Amanda Gorman:

We will rebuild, reconcile and recover
and every known nook of our nation and
every corner called our country,
our people diverse and beautiful will emerge,
battered and beautiful
When day comes we step out of the shade,
aflame and unafraid
The new dawn blooms as we free it
For there is always light,
if only we’re brave enough to see it
If only we’re brave enough to be it

Resolve: Hansen Wholesale – Interfanatic Customer Spotlight

Hansen Wholesale, for our Customer Spotlight on Resolve, an Interfanatic Quality

Every obstacle yields to stern resolve.

Leonardo da Vinci

Stern resolve.

Goodness what a week.

In business, as in life, most often a stern resolve combined with communication will win the day. Not always. But most often.

We must be resolute in our beliefs, and yet we must communicate to understand where our beliefs may fall short. Our will is not always enough. Luck is important. Yes, we can do what we can to make our own luck, but fortune may be fickle. We must have the people on our side. Our constituents. Our clients, our customers. And to have people on our side, to succeed, we need luck, resolve, and the truth at our backs.

Resolve without truth may win the day, but it will not succeed when the truth comes out.

Resolve without luck will probably not succeed. Also, resolve without work will not succeed. You have to put in the effort, with truth and luck at your back.

And so, this week while we celebrate resolve, I think of Jeff Schreiber. There’s a man with resolve and all the things that need to go with it: truth, luck, and effort.

(Except that he’s a Jets fan. Unfortunately no amount of resolve will overcome that lot of luck.)

Resolve: An Interfanatic Quality

The most resolute person without the truth will fail. We saw that this week. The most resolute person without effort will fail – I see this all the time. The most resolute person with out luck will fail. It’s out there, but those are the people we don’t see. Hopefully perseverance combines with karma to make things right.

But even if you have luck and effort and truth, if you lack resolve your success will be short-lived. Until you stumble upon the next thing that trips your trigger.

When we start a project, we resolve to finish it.

Da Vinci needed resolve through his career. His masterworks are a testament to his resolve – even if his timetables were not. We’re not talking about that detail though, we’re talking about the finished product. And his finished products are phenoms. So are his many unfinished projects, but can you imagine what might have come from him if he’d had the resolve he needed to finish all his projects?

That’s why, it is my goal as a man of business to show you that our resolve can be your asset. We’re here to take on your project, and once we have taken it on, we’re here to complete it with you. Allow our resolve strengthen your business and bring you to a competitive place of plenty. It may take time, it will take time, but together we will get you to your goals.

Resolute Jeff Schreiber

A person we worked with who is resolute in achieving his goals, not just for himself, but for his people, is Jeff Schreiber, owner of Hansen Wholesale.

Ecommerce is a monster industry. Amazon is the elephant smothering the planet. Jeff’s Hansen Wholesale was the first business selling ceiling fans online, and despite the odds they’re still on top.

“Jeff works his tail off, and he knows what he’s doing is right. He runs an honest business.”

Jeff has all the pieces required to succeed. He refuses to give up. Schreiber is resolute of will to succeed against mounting odds. He has some luck on his side, Jeff works his tail off, and he knows what he’s doing is right. He runs an honest business.

As a result, Jeff is successful, against the odds. He resolved to take care of his people and his customers, and so he does.

When we got to work with Jeff on content creation, social media, search ads and email not long ago, it was a great pleasure. It’s always great to work with people like Jeff: resolute, and a person who surrounds himself with good, hard-working, resolute people.

Interfanatic Service Focus: Interfanatic Power Email Marketing

Email every hour is annoying. Email once a week might be annoying if you’re not doing it right. But sending an email every couple of weeks seems to be the Goldilocks answer for many businesses, given their customer engagement and their ability to produce useful content.

To do email right, you must have resolve. You can’t just wing it. Your customers will get annoyed. Your emails will end up in the spam folder, and nobody will look forward to reading them.

We’re here to help.

Interfanatic: Resolute

We will get through this. We will help you get through this. That’s our job.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Resolve, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Resolve, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Concrete pillars are resolute, holding the sky at bay. A cathedral is the ultimate personification of resolution to The Almighty. They stand for hundreds of years, fighting time with resolution. This cathedral, the Duomo of Milan, took about five hundred years to complete. You think your bathroom remodel requires will, how about that?


Black Lives Matter.

This past week, we saw a battle of resolution. One side had truth on its side, the other had lies. One side tried to sow chaos and discontent. One side threw away the will of the people, the hard work of their allies, and the truth. In the end, one side prevailed, the other did not.

As we discussed last week, again and for the future, we find ourselves divided. Half of the country is happy and half is not. Three-quarters of the country is against what happened while a quarter is resolute that they were on the better side. Ultimately, those disappointed twenty-five percent seem to be on the wrong side of history. Had it turned out differently, seventy-fiver percent of the country could have found themselves on the wrong side of history.

But, whether you like it or not, whether I like it or not, we’re in a democracy and without compromise, one side wins and the other side loses.

For four years, there has been little compromise. We’re now faced with four years of coming compromise. That means disappointment, failure of both sides to achieve goals immediately. It’s frustrating, but it is the healthy way forward for all people together.

If the other side had ultimately won, the truth would be defined differently. It did not. The truth remains the truth.

I’m not conservative. I’m not liberal. I seek the truth, like many – like you, I’m quite certain. Our search for truth connects us, despite our minor differences.

The truth comes from many sources. I choose not to trust only people like myself. I try to learn from others. I’m not better than you. I’m just telling you how I do things.

But when we believe only what we want to hear, we get ourselves in trouble.

To my conservative friends, still clinging to an alternate reality: It’s okay. You’ve been duped. It happens to the best of us!

You’ve been intoxicated by hearing what you want to hear. “Finally, somebody understands me!” Well, he’s been lying to you. He mixed lies into what you wanted to hear, lowering the standard of the truth and raising the standard for what you accept hearing. And while you grapple with these facts and try to find a way forward, I want to help you communicate with me, so that together we can work together to compromise, to form a more perfect union.

Let’s look at how we got here:

“When Mexico sends its people, they’re not sending their best… They’re bringing drugs. They’re bringing crime. They’re rapists.”

There’s more to the quote. Look it up, read it. Listen to it. Watch it. All of it.

When I heard this, I thought, “holy shit, this racist piece of shit is not fit to be president.” Others thought the same as I did. And yet others thought, “Mexicans are rapists, yeah, I’ll go along with that.”

So if you’re wondering why you’re labeled a racist if you support Trump, that is why. The statement above is one of bigotry, of racism. If you support Trump, you support, at least in some measure that statement.

I’m not trying to tell you, “I told you so” or “I’m better than you.” I’M NOT. I am racist. I think we, as humans are ALL racist. It’s our tribal nature. But some of us are more racist – more racist to one group, more racist in general – than others. I see racism as a spectrum, and I see that we’re all on that spectrum given our experiences.

So I’m not better than you. But if you supported Trump after he said this, that’s why people think you’re a racist. We all are racist. But if you agree with that statement, if you condone that statement by supporting the person who said it, you are a little more racist and bigoted than somebody who finds it abhorrent.

I’m telling it to you as I see it. Not to put myself up and you down, but to help you understand my position. We can’t communicate effectively if we don’t understand each other.

This above quote was the statement that sent Trump off to the races. Somehow, he got elected – a lot more people than I would have thought condoned that statement and the person behind it enough to make him president. Okay. I’m coming to grips with that fact. I find it disturbing, but this is our country. I’m dealing with it. Many of my fellow Americans disagree with me. They see a different vision than I do. Okay. We can disagree. But we must remain committed to working together to reach compromise for all. Not just for me, not just for you. For all of us, there is a way forward.

Now he’s in office and his first act is to ban 30% of the global population from entering the United States based on their religion. That’s racism, too. If Iran banned Christians from entering its borders, they would be racist. Banning the world’s three billion Muslims from coming to the United States is racist.

For some people, this was a terrible, anti-American act. The United States of America was founded upon religious freedom. Not just for Christians or Protestants, but for all good people of all faiths. Freedom number two of Roosevelt’s Four Freedoms is Freedom of worship. That’s not just for people like you, it’s for all people in the United States.

So if heard about this ban and you weren’t outraged, instead you said, “yeah, I’ll go along with that”, you’re at least a little more racist than some other people.

Then this dude starts in on people kneeling for their fallen during the national anthem. To me, as a Catholic I go to Church and I genuflect and I kneel. So I recognize kneeling as a sign of respect, of deference. But this dude said it was disrespectful. So every time I go to Church and kneel during prayers, I’m being disrespectful?

Apparently.

No. That’s not how this works. That’s now how I was raised.

So then there are angry protests, and white supremacists come out of the woodwork and run people over. Not everybody there on one side was a white supremacist. Surely. Of course.

But look, YES, there are definitely a ton of white supremacists. I’ve had to deal with some of them. They’re not as hidden as I thought. Ten years ago, I thought white supremacy was fringe. My personal experiences have shown me that it’s not nearly as fringe as I thought, evern if I’m not exposed to it every day. If you haven’t seen them, you’re lucky.

And this dude says, “there are fine people on both sides.” So he’s apparently supporting the white supremacists. He eventually walked it back, but it took a while and the problem is the white supremacists didn’t apparently hear his message walking it back.

So, if you’re still behind this guy at all, you’re more racist than others. That’s just the simple truth. I hate to be the one to break it to you. I know I’m telling you something you don’t want to hear. And please, you’re welcome to tell me things I don’t want to hear. We have to hear the truth, whether we like it or not.

BUT YOU’RE NOT A BAD PERSON. We’re all racist.

History is history. We can’t change history. We shan’t change history. But we can show that we’ve chosen to learn from it.

He was telling you these and other things. And many of the other things you wanted to hear. That’s it’s not racist to be racist, sure, that’s one of the things he kept telling you. But many other things that tickled the conservative ear just the right way.

And I’m not telling you that you’re wrong. I’m telling you that I disagree with you. My experiences have led me to find truth in places you do not. But I’d like to see where you get your truth, because it’s valid. You’re not wrong. But you and I are slightly different. I’d like to learn from you if you’ll hear my side.

And there’s much more lying that I know about. But…

But then… and this is the big one for me. COVID. Yeah, of course he was racist and called it the China Virus and all that crap. You know the Spanish Flu is actually from Kansas? If you were from Kansas and your flu killed millions of people, you think you’d be happy about it? Suddenly, all the racist people in the nation are looking at anybody Asian like its their fault this virus is here. Forget the fact their third generation and have never been to Korea (where their grandparents are from – not China – and NO it’s NOT the same).

Oh, the racists love Trump. And if you’re not a racist, and you love Trump, yes, you’re in there with them. That’s your choice. You are, on purpose, associating yourself with all of that. You could find somebody who better represents you if you want. But if you didn’t, then there you are.

And that’s okay. I still respect so much about you. There’s so much that’s right with you. There’s so much that we agree on. But there are a afew things we disagree on, and that’s okay by me. I don’t hate you. I just want to understand you better. I want to understand your perspective so we can move forward with compromise. Not your way, not my way, but OUR way. The American way. The way of a republic. The way of a democracy.

What happened in New York was terrible. I don’t think there was any way COVID-19 wasn’t going to kill 75,000 to 100,000 New Yorkers. That’s horrifying. But if we had had some decent leadership, it might have mostly ended shortly after that.

It didn’t. This dude is directly responsible for the deaths of 200,000 Americans before their time (and counting.) And because he told you what you wanted to hear rather than the truth, you eschewed the truth and went with him AND VOTED FOR HIM AGAIN.

It’s all good. I’m trying to understand your needs, your fears. I’m trying to hear you. This is so lunatic crazy to me it’s hard for me, but I’m definitely trying. Because I know you’re a good person! I know you’re good.

If you’re still with this guy after he said he won the election in a landslide, I just don’t understand. I’m trying though. It’s what you want to hear, sure. His own supporters, his own people that he appointed said, “look we did our job and the fact is, all you’re saying is lies. You lost, 99% fair and square, you lost. The elecetion was not stolen. Stop lying.”

Yes, 74 million people voted for him. 81 million voted against him. And he’s the only sane one? Everyone who has ever supported him who now has been forced to turn against him is wrong? Everyone but him is crazy? Really?

But if that’s where you are, I want to talk. I want to try to understand. Because the only way forward is for us to be resolute in compromise. Black lives matter and you won’t sway me from that. White supremacists are bad and you won’t sway me from that. But I still want to hear you. I still want to try to understand you. I may not agree with you, but that doesn’t make you wrong. I know you know that, and I know that on most things, we’re on the same page. We’re so alike, you and I. There are just a few things that we need to do to understand each other better.

I’m not a conservative. I’m not a liberal. But I’m definitely not supporting this guy. I never have, and now, for me, he doesn’t belong more than ever. I’m sorry if you disagree with me, but let’s talk. Help me understand and I’ll help you understand. I’m open if you are.

This is America.

This, for me, is how America is supposed to work. Through resolute effort, with luck, we can find a way forward that works for all Americans – some just like us, and some just a little bit different.

Adaptability: Allen Berg Racing School – Interfanatic Customer Spotlight

Allen Berg Racing Schools, for our Customer Spotlight on Adaptability, an Interfanatic Quality

Adaptability enforces creativity, and creativity is adaptability.

Pearl Zhu

This time we’re in requires adaptability. Many people resist adaptation under the auspice of not liking to be told what to do. They may not like that, but also likely: they don’t like change.

Change can be scary. But you either embrace it and go with it or resist. Resist you may with all your might, but the fact is you will have to adapt, at least on some level.

The Internet and of course digital marketing were completely different in 1999. I remember hearing about this new thing called Netscape Navigator while I was in college. Then hearing about this thing called Google. It was supposed to be better than AOL or Yahoo. It was certainly simpler.

And then came widened connectivity as people started to ditch modems. Then phones had internet connections, and people could text. Then facebook. And now, the current flavor of the month is…?

Through it, we had to adapt. We adapted as people. And here in this digital information realm especially, businesses that adapt can thrive. Others have tried to go too far and failed. But through it all is a major change in the way we find and process information.

If you refused to adapt, you might be okay. You may still get some calls from the Yellow Pages, but there are companies who thrive with tons of leads from nothing but social media. They adapted. They went with the change.

One such company who chose to adapt is Allen Berg Racing Schools. When I think of adapting, I always think of that fighter Allen, who insisted upon succeeding. He adapted, and in doing so put himself in a place to succeed.

Adaptability: An Interfanatic Quality

Adaptation is not unique to the business of the Internet. Adapting is almost always a difficult piece of progress. Adaptation requires compromise. Most people don’t like to compromise – they want to keep things the way they are, so they’re comfortable and know what to expect.

But there are some that relish the challenge. There are some people that recognize the need for change and for adaptation to that change. There are some who exploit changes with their ability to adapt. Others give up and fail. Those who succeed adapt.

For me, I enjoy doing what works. Unfortunately, there are many people of ill will who exploit what works to their advantage – but to the detriment of others. So, “what works” in our business unfortunately changes rapidly and regularly. And so we must adapt. The sooner we adapt, the sooner we’re back to what works.

Zhu explains that adaptability and creativity are one in the same. Being creative, bringing a creative approach to a problem is adapting to conquer it.

The Indomitable Spirit of Allen Berg, He Who Adapts to Succeed

The industry of motorsports racing schools is a difficult one. There have been many players, and most have fallen by the wayside as they struggled to adapt. Allen Berg marches on.

“Berg continues that success with what has become one of the largest open wheel racing school on the planet. He did it with adaptation.”

Allen Berg is a Canadian man who raced Formula One with Michael Schumacher. Well, even he would say that he raced in the same races with Schumacher, but not really with him. To succeed in Formula One, as in life, as in business, you must have a critical combination of skill, perseverance, and perhaps most important: luck.

Many people fail to acknowledge that last one. Luck is perhaps the most important factor. And yes, I’ve heard time and time again, “we make our own luck”, but the truth is we do what we can and others around us may help. There are plenty of great ideas and nearly successful people out there who are able to recognize the importance of luck. There are some extremely successful people who are unable or unwilling to recognize that luck played an important part in their success because they’d rather believe they did it all themselves.

Allen Berg is both. He made it to the top tier of motor racing, only to be stymied before further progress. But making it into Formula One is and always has been an incredible feat in itself.

Now, Berg continues that success with what has become one of the largest open wheel racing school on the planet. He did it with adaptation.

The plucky Berg would not be defeated. It is that determination that has made his own luck and helped his school to be successful. He continued to come up with creative ideas, to enlist the help of bright people, and to work hard until his school became the prominent one that it is.

So when he came to us years ago searching for new ways to adapt his website and his digital marketing to a changing world, it was a great honor and pleasure to consult and work with Allen Berg.

It’s easy for successful people to talk about their success. Now that Allen Berg has adapted to create success, he can tell you his story.

Interfanatic Service Focus: Interfanatic Power Site Production

Interfanatic‘s brand of website production requires constant adaptation. Adapting to the constantly changing digital environment of 2021 is demanding, but we’re up for the challenge. We do what works until it doesn’t, or until there is a better way. Then we add that better way into our systems, into our processes, and that becomes what works. Until it doesn’t, and then we adapt again. We’re always on the search for and implementation of what works.

But we do so slowly – not quickly abandoning what has worked. Sometimes what worked in the past will work again. Sometimes what seems like a better way forward is not after further testing and more experience. So we take our time to adapt – we adapt to do what is best, but not for the sake of change. We want our customers to trust our systems and processes.

I think that’s why we have built many great customer relationships through the decades.

Interfanatic: Continual Adaptation

2020 and 2021 surely require radical adaptation we as a people are not accustomed to. When adaptation is convenient and comfortable, we hardly notice how much things have changed. But when it is inconvenient and uncomfortable, our default as a society is to resist.

Sometimes the price of resistance is too great. At Interfanatic, we have grown comfortable being uncomfortable so that our customers don’t have to be – so our customers don’t even have to notice.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Adaptability, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Adaptability, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

A sunrise of a new day. 2021 did not bring with it a clear, bright new future. 2021 will be hard. But hopefully, it has brought us all a renewed spirit to adapt, do what’s right, and understand that life will not always be as we wish it to be. But the more we work together, the better we can make it for ourselves, for those closest to us, and for everyone.


Black Lives Matter.

Half of the people in this country are happy with political changes, while half are frustrated. This is as it has been almost forever. But that divide is greater now than ever before.

Those who have been happy with what they deem progress are now unhappy. Those who have been unhappy with their version of progress hope things now have a path to get better.

Instead of getting angry or upset, we must try to work together. That’s what we failed to do enough of eight years ago, and it’s what we failed to do during the last four years. If we don’t change our mindset and path, if we don’t find common ground, we will continue to fail to work together for the forthcoming four, eight, even one-hundred years.

Everyone wants the best for themselves and theirs. But when you’re dealing with such a large, diverse population, it’s easy to forget that we’re all in this together.

This is America.

It’s easy for me to say. I come from a point of view of great luck and greater privilege. I’m not ashamed of my privilege. I’m not ashamed of the work I put in to do better. And I’m definitely not ashamed of the work I do to be better. I want to understand others who disagree with me more. I want to adapt to them in compromise because that means they will adapt to me in some small way, and I want them to hear my ideas and take what’s good. There’s no good that comes from being enemies, especially when our common goal is to make things better for our people. All of our people.

Kindness: South Bay Beer & Wine Festival – Interfanatic Customer Spotlight

South Bay Beer & Wine Festival, for our Customer Spotlight on Kindness, an Interfanatic Quality

Let us learn to live with kindness, to love everyone, even when they do not love us.

Pope Francis

As we ring in the new year with expectations that times will continue to be tough, but with hope that perhaps they’ll be better than they were in 2020, it’s a great time to talk about beer and wine. And it’s always a great time to focus on kindness.

You think we’ve had a bad year (and we have) but look at Pope Francis’ tenure. What a bunch of stuff he’s had to deal with. And as politicians plot us against each other, force us to focus on differences rather than bringing us together, there is no better time for some spiritual guidance from a moral figure.

Yes, we sometimes have to be told things we don’t want to hear. Of course, we take in what we want to hear – it’s human nature. But we have to listen to things we don’t want to hear, too. To get from here to there, we need the whole truth, not just the portion we like.

And Pope Francis, Jesus’ representative on Earth, says we should focus on kindness and love toward all people, including those who don’t love us.

I’m not going to get into a deeply religious dissertation. But if you don’t want to hear that, you may need to examine your spiritual outlook.

Kindness: An Interfanatic Quality

We work so hard for our customers, we work so hard to show them kindness even when they don’t reciprocate.

We all have differences of opinion. Often, differences can be traced to poor communication. We work very hard to ensure excellent communication, but when that effort is not put back, relationships can break down. As I reflect on the years of clients, most of my memories are fond ones. But there have been a few that are not so fond.

The Pope reminds me to extend my kindness even to those who create unhappy instances. It’s difficult, but it’s crucial for us to do that not just in business but in all areas of life. We need understanding.

South Bay Beer & Wine Festival, brought about by Kindness

It’s hard not to think of Karen Greenberg when I recall kindnesses. Talk about a person who has had a rough year. 2020 may well have been remembered as the Year of the Karen had it not been for COVID-19. And there are few people in this world who are less of a Karen than Karen Greenberg.

Through one of her many charitable activities, Karen Green berg works on the South Bay Beer & Wine Festival. A charitable event of revelry and fun, but of course, not in 2020.

“…there are few people in this world who are less of a Karen than Karen Greenberg.”

Nonetheless, I think of Karen and how she brought us in to this project when it needed digital expertise and marketing help. I think of Karen when I think of kindness because that’s through and through what she is.

Interfanatic Service Focus: Interfanatic Power AI-Powered Social Marketing with Setup

Social media requires kindness. It requires reciprocation of kindness. When a person follows your account or likes your content, it is a knock on the door to reciprocate that kindness and build something together. Start small, but work to get larger.

Most people do not understand the work that goes into professional social media. Not only is it planning and massive labor, it is strategy and effort and creativity. Most people think of teenage girls clicking heart emojis, and they think, “that’s not hard”. But executing a complete social media strategy in concert with a larger digital marketing campaign takes dedication and work. And once the posts are done, you’re only just beginning. You must not only curate your feed, you must curate your interactions. You must reciprocate the kindness done to you, not hoard it like a digital miser.

Our AI-Powered Social Media service is an inexpensive way to produce quality content so you can spend more time reciprocating kindness and nurturing your followership. It reduces some of your work, so you can focus on the rest – hopefully, the fun part.

Interfanatic: Working on Kindness

I enjoy nurturing new relationships. Whether it’s through Social Media or through some other venue, a new relationship can be fun. And often, opening these doors begins with kindness, even with people with whom we do not completely agree.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Kindness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Kindness, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

If you’re scratching your head, I don’t blame you. Sometimes my pictures fit the week’s Interfanatic Quality on the head, sometimes you have to think about it. In thinking of kindness, I was drawn to this beautiful chandelier from the Getty Villa because it reminds me how some bright lights of kindness are reflected and spread upon the many around. As a chandelier, kindness can be covered or it can be amplified. I wish to be more like this chandelier with the kindnesses done unto me.


Black Lives Matter.

I have a request for you. Please understand, I only request of anybody what I request of myself.

I request of myself and of you:

Strive to hear the truth, whether you like it or not. Seek out the whole truth.

Strive to give more kindness, whether you feel it is given to you or not. Seek out kindness, and more, seek out opportunities to show kindness to others, whether they love you or not.

This is America.

We are all Americans. We are all neighbors. People with a different color skin than yours are your neighbors. Those people of a different political affiliation than yours are your neighbors. People of a different sexuality than yours are your neighbors.

We are all in this together. Shine kindness on others like you and not like you, and let it be reflected upon you, whether you are the same or whether you are different. Kindness is the American way.

Loyalty: Carroll Smith Consulting, Inc. – Interfanatic Customer Spotlight

CarrollSmith.com, for our Customer Spotlight on Loyalty, an Interfanatic Quality

Loyalty means giving me your honest opinion, whether you think I’ll like you’re not.

General Colin Powell

My apologies for the late post. I got tied up with the holidays. This post was intended for publishing 12/24.

Loyalty – the right kind of loyalty – earned, not given or bribed, is a beautiful thing. Some say it’s the most important thing.

As I reflect upon 21 years of Interfanatic, it’s hard to discount that latter thought. Twenty-one years ago, Carroll Smith came to me and said, “can you build me a website.” Then, seventeen years ago Carroll passed away, and my business shifted to his son, Chris. Chris wanted to change the terms a bit, and we did, but it works better for him now. We did what was required to ensure loyalty, because we’re loyal to our customer.

We give it to each other honestly, whether we think the other will like the opinion or not.

Loyalty: An Interfanatic Quality

Efficiency is ingrained. Of course, we have to constantly fight for it. Our business is on an entropic trend with efficiencies fighting inefficiencies on every front. Efficiency doesn’t have to be impersonal, but it does have to work.

We’re constantly on the lookout for ways to make things happen faster, simpler. Any time there’s a complicated process, we seek to simplify it. Our business is rife with new tasks, new processes, and these are not always beautifully efficient.

Over time, we hone new processes to make them simpler and more efficient. It helps us save time and money. And then we can pass that efficiency to our customers through savings.

CarrollSmith.com, the Result of Two-way Loyalty

As we enter 2021, I’m filled with pride and humility (at the same time – weird, I know) – that we’re still running CarrollSmith.com some twenty-two years later.

This is not an accident. It works this way because we both want it to be this way and because our arrangement works for both parties. The arrangement works both ways because we make sure it does. We make sure it does because we’re both loyal.

“We work together to ensure all goes well and all are happy, and we do it for loyalty.”

Chris honors his father’s work. We at Interfanatic honor his father’s work. We work together to ensure all goes well and all are happy, and we do it for loyalty.

Interfanatic Service Focus: Interfanatic Basic Weekly Email Marketing with Setup⁠

Nothing has the potential to inspire loyalty gently like email marketing done right. Nothing has the potential to piss customers off slowly, violently, like spam – email marketing done wrong.

Email marketing done right, email marketing done the Interfanatic way, is like most things worth doing – it’s hard work. You have to constantly strive to find and deliver value to your customers. Not through sales or promotions or making them spend money, but through informing them, helping them, teaching them what they want to know, but they didn’t know to ask you.

Keep it interesting, and you keep customers coming back. Let it be boring, or even worse, all about you, and watch those customers you earned run away.

Interfanatic: Inspiring Loyalty

I’m pleased with our relationship with Carroll Smith Consulting. And I know that any day, if I don’t keep working at it, if I don’t stay loyal, it could go away. As it could with our other clients who have been with us for decades. There’s always somebody trying to do better. That’s why we keep after it for our clients – to keep them improving, to keep them thinking, to help them. To make them wish to stay loyal.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Loyalty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Loyalty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Ah, the vivacious blood-red heart. An eternal symbol of loyalty. Fill it with chocolate and you’ve got something that would keep me loyal. And what do you do when you need a great gift? Get them what you would want, of course. And so this was a gift for my wife, who has spent years putting up with me. I don’t know if it exactly inspired loyalty, but she didn’t leave me yet, so this was not the wrong answer apparently!


Black Lives Matter.

I have been writing plainly my explorations as I try to understand what divides this country and its people so. I won’t pontificate today (much), but I’ll leave you with this:

This is America.

History is history. We can’t change it, we shan’t change it. But we can show that we’ve chosen to learn from it.

Efficiency: PCGS – Interfanatic Customer Spotlight

PCGS, for our Customer Spotlight on Efficiency, an Interfanatic Quality

Efficiency signifies the productivity of the process.

Susan Page

Efficiency sounds so clinical. It’s interesting to hear about it from a newspaper woman. Efficiency is not something that comes to mind when you think of journalism, but of course it’s critical. Excellent writing is all about being concise. It’s about getting the story across completely using the fewest words possible.

But she’s referring to the productivity of the process. At Interfanatic, we have a lot of processes. We have systems galore. We don’t really think about it in these terms any longer because they’re such an intrinsic part of our work. But we’re always trying to find ways to be more efficient for the long run – because it’s better for our customers.

This brings to mind one of our clients from just a couple of years ago: Collectors Universe and PCGS. Now THAT is an efficient company!

Efficiency: An Interfanatic Quality

Efficiency is ingrained. Of course, we have to constantly fight for it. Our business is on an entropic trend with efficiencies fighting inefficiencies on every front. Efficiency doesn’t have to be impersonal, but it does have to work.

We’re constantly on the lookout for ways to make things happen faster, simpler. Any time there’s a complicated process, we seek to simplify it. Our business is rife with new tasks, new processes, and these are not always beautifully efficient.

Over time, we hone new processes to make them simpler and more efficient. It helps us save time and money. And then we can pass that efficiency to our customers through savings.

PCGS is Efficiency in Action

The Professional Coin Grading Service is an incredibly efficient outfit. They deal with tens of thousands of collectibles daily, and they get those tens of thousands of items in front of dozens of extreme experts to get their honest opinion of condition and / or value.

“[PCGS is] an incredible outfit performing a massive service to an industry that intrinsically requires their talents.”

On top of that, they’re dealing with some of the most valuable and rare collectibles in the universe. The collectibles market is much like the stock market, in that it fluctuates daily based on supply and demand. They are the third party that helps buyers and sellers know what is in front of them.

A few years ago, we handled a couple the marketing initiatives for PCGS. Well, we Interfanatic, did not – I did. We handled some of their social media, many of their email sends, and a video marketing program related to a big rollout of collectibles for a big customer. It was awesome!

But in doing so, I got to see how clinically efficient PCGS is. They’re not that way just because they want to be – they’re that way because they have to be. When you’re dealing with collectibles on this scale, you have to treat them agnostically, and you have to treat them quickly – efficiently. It’s an incredible outfit performing a massive service to an industry that intrinsically requires their talents.

So when we had the opportunity to handle some of their marketing, these were some incredibly fun and rewarding projects for us.

Interfanatic Service Focus: Interfanatic Power Search Advertising with Setup

Search advertising is the ultimate in efficiency. While the newcomer to the scene – social media – is not always efficient for newcomers, search advertising is the king of making your dollar go far. It’s a great way to establish your brand, and a great way to get your established brand in front of the right customers.

If you want to spend your money efficiently, get a digital search campaign going the right way. It will take some time to get it tuned in, so start by spending slowly. As you see the results you want and begin to understand why you’re seeing them, up your spend to get more of what you want.

It’s a beautiful process, and we’ve been proud to be a part of it for some great customers during these difficult times.

Interfanatic: Honing Efficiency

Like PCGS, we have systems and processes in place to help you become more successful while spending less. We’re here to help. It is my pleasure to help you get more business for less.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Efficiency, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Efficiency, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

While reviewing photographs to use for our social feed, I was struck by this image of a red rose. There is little that is so efficient in eliciting a reaction as a gorgeous rose. It is beautiful and immediate. The more you look at it, you have an emotional reaction to its visual and olfactory presence. It is a king (or queen, as the case may be!) of efficiency.


Black Lives Matter.

When we’re all more successful together, the world is a greater place. The downtrodden, the sick, those less fortunate – they are the enemy of an efficient collective happiness. Instead of fighting to keep some down, we should be fighting to lift everyone up. Not just ourselves. When we help others up, they help us find new heights.

This is America.

Beauty: Fast Cars, Inc. – Interfanatic Customer Spotlight

The Racers Shop, for our Customer Spotlight on Beauty, an Interfanatic Quality

The future belongs to those who believe in the beauty of their dreams.

Eleanor Roosevelt

We all need something to believe in. Especially when today is not perfect, we need something to work for, something to cling to, hope for a better day.

Eleanor Roosevelt witnessed highs and lows through the eyes of the President. She helped her husband see a way for the country through the Great Depression. She believed in the beauty of their dream.

And then, 79 years ago this week, Japan attacked Pearl Harbor. Yet again, she and her husband found beauty in their dream of a way through. And the US emerged stronger than ever.

Every day, we face challenges – some small, like a hiccup in a computer system, and some large – like a loved one dying. We have to dream consistently to have something to work toward. We have to dream to see ourselves through.

One thing some people dream of is a beautiful automobile. It can be a symbol of status, of power, and of a certain uniqueness. Steve Tillack’s business, Fast Cars Inc., gives people a way to achieve that dream. It connects people who can with automobiles that can.

Beauty: An Interfanatic Quality

In everything we do, we seek beauty. Whether it’s a beautiful solution, or a beautiful compromise, or a beautiful design, that is what we dream daily to achieve.

Not just for us at Interfanatic, but for our customers. We seek to create beautiful solutions to their problems – to help them achieve their dreams.

Fast Cars, Inc. – Beauty Supply

Not every car is beautiful. But some are gorgeous kinetic works of art that, in the right hands, can be harnessed to create a kinetic sculpture of breathtaking speed. That’s what Steve Tillack does.

“A 100-point Pebble Beach Concourse 250 Ferrari is a satisfying sight, sound, and beauty to behold.”

Tillack’s company produces Pebble Beach winners. They restore Ferraris and other cars of great rarity and pedigree to pristine, better-than-factory condition. Many people deal in art, but fewer deal in the masters. A 100-point Pebble Beach Concourse 250 Ferrari is a satisfying sight, sound, and beauty to behold. And a great rarity. That’s what Steve deals in.

When Steve came to us to help him with his The Racers Shop branch of their business, it was our pleasure to assist. But we also helped them capture the beauty of their creations to add to their website for sale. As a professional photographer, I tutored their staff on how to photograph their cars to present them best for prospective owners.

I really enjoyed working with Steve’s team. He’s got an excellent shop and crew. And they’re a Redondo Beach institution.

Interfanatic Service Focus: Interfanatic Web Site Design & Production

The ultimate digital beauty is a website that is attractive and works. Perhaps, one might say, one that attracts money for its owner.

This is what we do. We give our customers what they want, but we guide them with our experience to help them use their website to make more money.

That’s why you have a website. To disseminate information, yes, but primarily to bring in repeat customers.

Interfanatic: Celebrating Beauty

Just like the cars of Fast Cars Inc., a great website is about beauty and performance. Of course, beauty is in the eye of the beholder… What beautiful dreams can we work with you on, to help you find a better future?


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Beauty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Beauty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

There is little more beautiful than the simplicity of a beautiful day. While out and about one day, walking with my wife, I captured this beautiful afternoon at the Redondo Beach Pier. The sky was mesmerizing.


Black Lives Matter.

Let us all dream of a more beautiful future – one where everyone is treated as though they were created equal.

This is America.

Courage: Palos Verdes Peninsula Chamber of Commerce – Interfanatic Customer Spotlight

Palos Verdes Peninsula Chamber of Commerce, for our Customer Spotlight on Courage, an Interfanatic Quality

He who is not courageous enough to take risks will accomplish nothing in life.

Muhammad Ali

Risk-taking – not for the wary. Putting yourself out there, doing something new, taking the road less taken – all signs of courage. All signs of a person starting their own new business.

There’s an audacity about doing things your way and making it work. Especially when you have others depending on you to make it work.

In a way, this quote is a little shallow because it comes from somebody for whom this advice worked well. There are millions of others who have taken this advice and for whom it did not go well. We don’t hear from them, though…

For months, we’ve been told to limit our contact with others. Some took it seriously. Others did not. Some chose to take risks with their own lives, but more importantly, with the lives of others. It comes back to which information sources we choose to trust, I suppose. Many people distrusted the advice of people they didn’t want to hear, or people they didn’t want to hear from. The result is, while things were under control for a bit, everything those people have been telling us is true. This isn’t political, we were in a tenuous state, and now things are substantially worse because of the risk takers.

So: take risks. But be prudent. And mind your information sources. Maybe the ones telling you what you want to hear aren’t the most trustworthy.

Courage: An Interfanatic Quality

We take risks every day. Design is risk. To tell the story in a new way, you have to be audacious – you have to find a way to make your customer stand out while not taking too much risk. Their reputation depends on it.

But we are prudent about the risks we take. We don’t take risks because we want to, or just for the sake of taking risks. We do it when it’s required and when the payoff is worth the effort.

Palos Verdes Peninsula Chamber of Commerce – Supporting the Courageous

Every small business who deals with the Palos Verdes Peninsula Chamber of Commerce understands risks and the rewards that may come. Some have reaped those rewards, but many are just making the attempt.

“The PVP Chamber works hard to be a resource and to help small businesses survive and thrive.”

Every small business I meet in or around Palos Verdes, I recommend they join the PVP Chamber. I know the work the PVP Chamber staff puts forth for its membership. When things are good or like now, when things are tough, they work hard to be a resource and to help those small businesses survive and thrive.

So they know risk – and they know courage. They encourage courage, and try to help their small businesses put their best foot forward.

It was great fun to work with the Chamber on their Social Media efforts. We helped them get the word out about the PV Street Fair using their social media accounts as a tool. We then strategized and implemented a successful ongoing social media campaign, celebrating their member businesses, until they had the resources to to take over the project themselves.

The Palos Verdes Peninsula Chamber of Commerce is great to work with. They’re fantastic to have on your side.

Interfanatic Service Focus: Interfanatic Power Social Media Advertising

Social Media can be brilliantly effective when the stars align, but getting that post to go viral, while the dream, is a bit like hitting the lottery. It can happen, but…

So if you need your posts in front of more eyes, the answer is Social Media Advertising. It doesn’t necessarily guarantee engagement, but it does guarantee reach. And when handled properly, that reach is effective, and it helps your engagement. When not handled properly, it’s a waste of money.

We really enjoy helping our customers dial in their social media. We can use our experience to help you!

Interfanatic: Encouraging Courage

We like to think we’re like the Palos Verdes Peninsula Chamber in that we help small businesses put their best foot forward. In that way, we’re really complimentary businesses. We’re trying to help the audacious make their mark while minimizing the big risks they have to take to make it happen.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Courage, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Courage, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Courage is forged in the fire of risk. If a small business emerges, they may be burnt and hammered, but they are more likely to last the further tests that come at them.


Black Lives Matter.

It takes courage to see what you don’t want to see.

This is America.

Honor: West Coast Jewelers – Interfanatic Customer Spotlight

West Coast Jewelers, for our Customer Spotlight on Honor, an Interfanatic Quality

If you honor and serve the people who work for you, they will honor and serve you.

Mary Kay Ash

Another week, another week closer to honorable leadership?

This quote speaks to me because I was raised around this philosophy. I grew up in a family business with thousands of incredibly appreciated workers.

All business must be honorable if it is to survive, thrive, and do well for the community around it.

This week, we’re helping a new business launch. And I guarantee you that in their line of work, they would go nowhere fast were they not honorable.

Honor: An Interfanatic Quality

When you work with honor, people know they can depend on you. Trust comes from doing deals with honor.

There’s no reason to go into business if you refuse to hold your honor and that of your customers in esteem.

Hopefully, that’s why we’re here after over 20 years. We always treat our customers with honor. I know our customers appreciate the work we do.

West Coast Jewelers – Bringing Business with Honor

The cash for gold business is not one known for honor. But Firas Sayegh and his family business are determined to raise the bar on their competition.

“West Coast Jewelers pay for gold like coin dealers pay: the most.”

It’s a difficult thing to open any business. But the thing about West Coast Jewelers is that they have a very clear unique selling proposition. They do custom jewelry for beauty, and also for investment.

Everyone knows that taking scrap gold to a cash for gold place is the best way to lose money. They pay the least – sometimes a criminally small amount – for gold. Jewelers pay the next most, and coin shops pay the most. As West Coast Jewelers works with bullion dealers, they’re almost like a coin dealer who does jewelry. They pay for gold like coin dealers pay.

But the most important thing Firas brings to his business is his honor. And he knows this. You don’t get far in the gold and jewelry business cheating people. Not ever, but especially in the age of social media. Firas Sayegh and West Coast Jewelers are transparent and embrace social media, like so many young entrepreneurs. The people of West Coast Jewelers deal in honor.

Interfanatic Service Focus: Interfanatic Power Landing Page Creation & Optimization

When you set up your new digital advertising campaign, it’s always most efficient to pair your ad campaign with a landing page to match.

We set up landing pages. And then we watch the data and learn from it. We improve. We keep tweaking until we get the most out of the campaign and landing page, making them work together beautifully.

Get more from your digital ad spend. Get us to set up and optimize a landing page that converts.

Interfanatic: Dealing in Honor

We’re here by the grace of God to help you by doing what we do best. And we do it for you honestly, with honor.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Honor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Honor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

I remember watching Steven Tyler talk about the way he wanted to honor his fans. It’s not the same thing as honoring your workers, but it seems like the right message. You have to truly honor your fans with truth, hard work to create excellent results. We got to go see Aerosmith in concert last year in Vegas, and man what a show. It was a wonderful experience, and I felt honored to be there, and honored by the Aerosmith troupe.


Black Lives Matter.

So let’s talk a bit more about honor. Integrity. Making good choices.

I’ve quoted it before and it bears repeating:

“Still a man hears what he wants to hear and disregards the rest.”

The Boxer, Simon & Garfunkel

I just read an interesting article written by Brad Raffensberger, the Replican Georgia Secretary of State, in USA Today. His piece is entitled, “My family voted for Trump. He threw us under the bus anyway.”

To which every Biden voter (Republican, Democrat, and otherwise) replies: “You’re just getting this?” I know, I know.

But here’s the issue. The important, probably respectable person – to the bitter end – ignored what everyone was saying.

Because he was hearing what he wanted to hear.

He was lulled into believing, trusting. Because he was hearing what he wanted to hear. He ignored what he didn’t want to hear. To his own detriment. And he only realized it after it was too late. He helped to fix the problem for some, but only after he had worked to exacerbate it by voting for Trump.

He realized, only too late, that the guy he had been listening to, believing, and entrusting with the leadership of these United States, had no integrity. Everybody not drinking the Kool-aid knew this. But this respectable person didn’t. Because he only trusted information sources he liked.

And of course – this is a very slippery slope. Should we listen to sources we don’t like? Won’t we all then become flat-earthers who know aliens built the pyramids?

As always, the information brokers hold incredible control. In our Internet revolution age, it’s increasingly difficult to sort the wheat from the chaff.

Will Raffensberger now revisit all that he listened to and re-examine his decision making process to make sure it doesn’t happen again? I hope he does. I hope he does. It’s not crazy left wing libtards that are Anti-Trump, as Trump would have you believe. It’s everyone who realized Trump is a phony snake oil salesmen peddling chaos and misinformation – who know he can’t be trusted with the Presidency of the United States – who are Anti-Trump.

This is America.

We must remain diligent in the way we seek information. We must hold all levels accountable to the truth. Whether they wear blue, red, green or any other color.

Justice: Masters Historic Racing – Interfanatic Customer Spotlight

Masters Racing Series, for our Customer Spotlight on Justice, an Interfanatic Quality

Justice is always violent to the party offending, for every man is innocent in his own eyes.

Daniel Defoe

Another week, another week closer to the justice of democracy?

As many readers know, I often make significant effort to use this space highlight the words of people we have not heard enough. The wise words of women and people of color. There are billions of quotes from motivational speakers and old dead white dudes. And those quotes have plenty of wisdom. But I’m always looking to bring a fresh perspective – perhaps one that’s not heard enough.

But this week, as I try to understand these people I respect, I went back to an old dead white dude. I know that many people I disagree with, people whom I respect, will more easily listen to a white guy. And that’s why I lend my voice here – I have absolutely privilege and it’s my task to use it for myself – and for people that do not.

Justice is always violent for the part offending. Every man is innocent in his own eyes. That’s why justice is so important! Every man innocent in their own eyes must be shown the light.

There are standards. Standards in running a country, standards in running a business. Justice is imperative, as is the administration of justice.

It takes a certain amount of audacity and never-quit to start and successfully run a business. This is my common ground with you. You have information sources you trust, and I have information sources I trust. There is overlap, but that overlap is not complete.

We often believe what we want to hear. That’s just human nature.

This week, as every week for five years, we’re faced with information sources that continue to diverge in their messaging.

But in the end, we must have a bedrock that we trust for justice to be served, or nothing is trustworthy.

(I hear the conspiracy theorists giggle in glee: “you thought anything was trustworthy?!?!?”)

Yes, I believe the Earth is roughly a sphere. Do we agree on that?

Finding that common ground for justice, living up to it and administering it is the foundation for any organization that enforces rules. I think of the Masters Racing Series, based in the UK, as a foundation for justice in historic motorsports.

Justice: An Interfanatic Quality

We have to have a common ground from which to work. That’s how any transaction works – business or simple fairness.

Otherwise, how do we measure justice against injustice?

We work hard to ensure our customers get what they pay for – oftentimes more. But in the end, when we do work, we have to be compensated justly. We want our customers to be happy, so we work for that. And our customers appreciate us to keep coming back.

Masters Historic Racing – Administrators of Justice

Some years ago, Masters Historic Racing requested help with their digital footprint. Knowing Ron Maydon as I do, I jumped at the chance! He’s a great businessman. A successful one that knows justice and value. And we have a common love for historic cars.

“Years on, and Masters Racing Series is a continued success. Because [Maydon] knew how to handle justice, and he brings that to his business.”

He was building the Masters Racing Series, a “casual,” gentleman’s sporting competition series. As with all competition, its administrators must clearly lay out justice.

As a successful entrepreneur, he understood that business justice – fairness – comes from treating your customers right, and their response in kind.

Years on, and his experiment is a continued success. Because he knew how to handle justice, and he brings that to his business at Masters Racing Series.

Interfanatic Service Focus: Interfanatic Year-Round SEO Monitoring

Many of our customers love our Interfanatic Power SEO Situation Report. It gives them a phenomenal snapshot of their search performance for important keywords.

If that sounded like gibberish, my apologies! When we prepare a Situation Report, we sit down with a business owner, find out what’s important to their business, and then use our professional expertise to determine how well their website is working. When we prepare an SEO Situation Report, we help a business owner find out how easy it is for customers to find their website.

Our year-round monitoring takes this to the next step. We check in monthly to see how results change based on the work we do. It’s a great way to measure ROI. That’s what we’re here for – to make sure you’re making more money as a result of the work we do for you.

Want to know if the money you’re spending with us is working? Want to be sure we’re doing our part to bring your dollars justice? We’ll help you find out, honestly and transparently.

Interfanatic: Ensuring Justice

We wouldn’t be here after over 20 years if our customers didn’t feel we were doing them right. Of course, there are always ways we can improve. We’re set on finding them and implementing them, so we constantly do a better job for you.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Justice, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Justice, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Justice is the pot of gold at the end of the rainbow. I remember looking out upon a gray day, and as the sun broke through the clouds outside my window, a beautiful array of color spread before mine eyes, reminding me that there was still more beauty in the world.


Black Lives Matter.

This is America.