How do you stand out from 100 other electricians in your little area, all of whom are competing on price and doing so-so work? Ingenuity, that’s how.
This week we’re focusing on ingenuity – our love for finding new ways to do things. It’s fun! And as I reflect on the many ingenious clients we have at Interfanatic, Joey Baune, owner of Fastwire Electric stands out.
Fastwire Electric: Ingenuity in Action
Joey doesn’t want to be mired down driving all over town fixing electrical sockets. He has a larger vision than that. And he realized that although there isn’t much margin in electric panel upgrades, they’re often accompanied by other services that require skilled labor. And there are so many cheapo handymen in his area doing crap jobs replacing electric panels, it doesn’t take his customers long to figure out they’d rather have a quality professional on the job.
Joey doesn’t want to fill his crew’s time with driving around doing small jobs. Of course, they’re happy to do them for the many happy property managers Fastwire works with – but in that case there’s a volume of work that offsets the time. And Joey, his crew, and Fastwire Electric love working with property managers because even when there’s just an outlet that needs replacing, most likely there’s a few jobs around the complex that need attention. Not only that, Joey and Fastwire are often called out a few times per year fixing up projects started before he took over that complex.
Property managers love Baune and Fastwire Electric because his work is done right the first time and their work lasts. It’s done with quality parts and sharp labor who know this business well. They want their reputation for quality to precede them everywhere they go, so Joey makes sure everything Fastwire does is done right.
But Joey figured out early on how to attack his business market with ingenuity: with electrical panels. Fastwire Electric is so good at electrical panel upgrades none of his competitors can compete. Sure they can claim to compete on price, but they use substandard parts and their customers always end up calling Fastwire to fix it properly, with lasting parts. You don’t want to chince on electrical stuff. Do it right. Call Fastwire.
We set up their new website and have been helping them advertise their services around their service area.
Just as Fastwire Electric, we use our ingenuity to find ways to do things better and last longer.
Ingenuity: An Interfanatic Quality
“Anywhere the struggle is great, the level of ingenuity and inventiveness is high.”
– Eleni Zaude Gabre-Madhin
Eleni Gabre-Madhin has seen ingenuity. In her native Ethiopia, there is incredible ingenuity to overcome some of the worlds’ largest problems. There has to be, because even though the place is like paradise, money and resources are scarce.
We love coming up with new, more efficient ways to do the same thing, but better. It’s been a staple of our work diet since the early days of Interfanatic (nee Web Site Maintenance & Design). There’s always a simple, beautiful solution around the corner if you keep working on it.
Interfanatic Service Focus: Interfanatic Website Maintenance & Development Work
Last week, we highlighted our SEO content services, showing you how we help our customers climb the search rankings with inexpensively, yet effectively, with our Interfanatic Basic SEO Content. But this week, we’ll change our tune to something a bit more mundane: Interfanatic Website Maintenance & Development work.
Websites break. Websites need updating. In fact, if you haven’t updated your site (ensuring the software is up-to-date or it has fresh content), it’s hurting you. The problem is it’s impossible to find somebody who will help you and do so reasonably.
“We’re here to do the project correctly, with lasting effect.”
That’s why we’re here.
We have two levels of service. Before I explain more, understand that we do all our work in-house. We don’t outsource to some less-than-reliable outfit halfway around the globe. It’s part of our business culture to hire talent local to the project whenever possible, that way that community builds its own. And also, we’ve found ways to be extremely frugal for our customers. We’re not here to do fast nor cheap. We’re here to do the project correctly, with lasting effect.
It used to be that you could build a website and let it be. It is no longer that way. Hackers continually grow in skill and sophistication, and the more visibility your website has, the more it’s a target for them. To counter this threat, websites need be maintained constantly. The software used to build websites is constantly updated, and that means that if you own your own website, your website needs to be constantly updated. That’s why we have affordable management plans that all include some monthly labor – to keep things safe.
But what happens when you need something fixed and the person who built your site is less than reliable? Call on us!
We charge a minimum of $75 for the first half-hour of labor, and after we bill in quarter-hour increments. Our standard fee for Interfanatic Power Website Maintenance & Development is $150/hr, and our Interfanatic The Works Website Maintenance & Development is $300/hr for after-hours (9-5, M-F), rush, or custom coding that requires extremely special skills.
And you can call on us any time and we’ll get you fixed up.
I’ve spent a long time doing this (over twenty years, ya know) and I sincerely feel this is the best way to do things – for us, for you, for a healthy business and healthy business relations.
Interfanatic: Sincerely here to help.
We’re here to help. We have the answer. We’ve been there before, and if somehow we haven’t, we’ve been close enough to know what to do. Don’t panic. Sincerely. Call us. We’ll get your website or digital marketing fixed up. We have the answer.