“Humility forms the basis of honor, just as the low ground forms the foundation of a high elevation.”– Bruce Lee
Lee knew from his training and his heritage that honor is a virtue one must possess to be a good person. He had no call to be humble. But he knew that old adage that no matter what you do, there is another who is better.
What we do with that knowledge defines us. Will we strive to do more, to be more? Or do we falter in the face of that truth and crumble under its pressure?
Lee chose to be more. We want to be like Lee.
So does one of our clients, Joey Baune of Fastwire Electric. He knows his stuff, but he also wants to do more. He, like us, is always learning. Improving. Like us, he surely has a target on his back, placed there by competitors. And like us, he surely targets more and better performance.
Without that goal, without that moving target to improve, we stagnate and others pass us. But with humility as our ally, we are forced to push and to constantly improve. It is our way of moving through business and life with honor. Just like Baune and Fastwire.
Honor: An Interfanatic Quality
We don’t have to do these things. We have great customers. We could just continue to work for them. We could do as we have. We could eschew improvement and stay safe by avoiding the inevitable change.
But we at Interfanatic have seen that play out. Not through ourselves, luckily, but through our many competitors who have fallen by the way through our 22 years of digital marketing. Many tried to stay the same. They are gone. Competition is too fierce. Even cleverness isn’t enough. We find we must work hard and smart to reach the ever-moving goal post.
We do this with humility, to treat our customers and our competitors with honor.
Fastwire Electric : Humility in Daily Practice, Proving Continuing Honor
Joey Baune came to us some time ago. We put together a large proposal for him, including site design, build and a full suite of digital marketing services.
“Fastwire Electric needed results, so Interfanatic got to work.”
Time went by and though we checked in, we didn’t hear much. Turns out Baune had a friend who offered to do the work we proposed for cheaper. But when Joey got tired of waiting for performance, he came back and told us what happened.
He needed results, so we got to work. We launched his site and search ads campaign about two months ago. Immediately, his site could be found for the search terms most important to him. And with a modest Search Ads budget, we’re getting his business in front of thousands of potential customers in his local area. We’re using his budget efficiently, getting his business in front of only people most interested in the jobs he wants most.
Digital marketing is a process. It takes time to acquire data, interpret it and make it work. Joey understands this, so we continue to work hard for Fastwire Electric to produce the results he needs and drive his return on investment.
Interfanatic Service Focus: Interfanatic Power Search Advertising
You know what keeps you humble? Search Ads. Just when you think you know your audience, something changes. Just when you think you have a perfect campaign set up, you find changes needed.
Search Ads always keep you on your toes. And they always keep you humble.
We take pride in our ability to work with customers of all budgets. Many companies require a minimum ad spend; we do not. We can run successful ad campaigns with large budgets and small.
If you need more customers, or you’re looking to get your business name out there, give us a call. It’s our pleasure to help.
Interfanatic: Working for Honor through Humility
We work hard to be honorable. We work hard for ourselves, and we work hard for our clients. We stay humble so we are inspired by our customers to keep working hard. We’re here for them.
This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.
The humble evergreen. These trees weather the summers and winters, and they are the foundation of mountain forests. Something about this humble tree struck me. It stands with honor in its place among the mountains.