Kindness: My Little Greek Bakery – Interfanatic Customer Spotlight

My Little Greek Bakery: Interfanatic Customer Spotlight on Kindness

“No kind action ever stops with itself.”

Amelia Earhart

Earhart, aviatrix and heroine, champions kindness.

Kindness is so simple, and the ripple continues forward, outward and around. Kindness makes everything better. Good-hearted people everywhere know this, and use it to their advantage.

Earhart might be shocked to see the kindness attempted on her legacy. Books, movies, search operations with few parallel have all been wrought to understand her final days.

Christina Peters: My Little Greek Bakery

An example of kindness that comes to mind (and many, many do, but I’m singling out one) is Christina Peters of My Little Greek Bakery. Christina comes from a family of chefs. She’s been a serious foodie and maker her whole life. So when she turned her attention to My Little Greek Bakery, we all knew we were in for something good.

But besides her phenomenal tasty treats, which most people undoubtedly remember her for, her kindness also stands out. She is a kind and gentle person. No, really, she is! (If you know her, you surely know her a gruff, blunt and in-your-face. And she’s that, too.) But underneath it all, she is a warm and kind person, a daughter and a mother, and a kind person who chooses to do kind things.

Kindness Always

Kindness is always a good idea. We practice it regularly and it comes back in spades. We like to celebrate kindness this week, this first week of December. When you’re out and about, shopping and writing lists, think of the kindness you can do. Let that person take that parking space away from you because undoubtedly, they feel their day is going worse than yours.

It’s not easy to be kind always. And that’s why it’s this week’s Interfanatic Virtue. Kindness makes everything better, but it sometimes takes work to keep it in your heart.

Perhaps that’s why it’s wonderful to think of Earhart when we think of kindness. So much accomplished, all through work, but surely through the kindness of others who allowed her to break barriers when it was uncomfortable to do so. And sometimes, she broke barriers even when people weren’t kind. But she never forgot those whose acts helped her, and to help others with kindness because it was the right thing to do.

Loyalty: Checkered Past – Interfanatic Customer Spotlight

Checkered Past Productions™: Interfanatic Customer Spotlight on Loyalty

“I’ll take fifty percent efficiency to get one hundred percent loyalty.”

Sam Goldwyn

Samuel Goldwyn is no saint, but I suppose the tired excuse that he was a product of his time fits. But what he was, was an incredibly successful businessman. And if he will take loyalty over efficiency, I’ll believe him.

We’re all about efficiency. At Interfanatic, we’re all about systems and processes that ensure success, are efficient, and are sustainable.

But loyalty – sustainability in people – is a beautiful thing. Having somebody you can depend on is about as good as it gets.

Immediately, I think of Chris Locke. Locke’s Checkered Past Racing and Checkered Past Productions™, and all of his successful business relationships, are surely built on his loyalty. Not just being good to everyone he meets, but being good to the right people.

Locke has enjoyed being a major proponent of the Lotus brand in historic motorsports for decades. And a fine purveyor of their story, he is – driving everything from Jimmy Clark to Mario Andretti’s Formula One cars. And many other wonderful historic race cars.

But now, as he establishes himself as successful in event and film productions, he’ll surely look to rely on and practice more of his famous loyalty – with the right people.

We work hard to earn loyal customers. And our hard work has paid off. And we remain loyal to our customers, working hard for them when times get tough so that we can all enjoy the spoils when things get good.

So is having somebody we can trust more important than having somebody who will finish the job quickly? Over the long haul, yes. We aim for both, but we know that when recessions hit and things get bleak, we want to be with the right people, and have the right people.

It was Sam Goldwyn’s way. It’s the Interfanatic way. And that’s Chris Locke’s Checkered Past way.

Adaptability: Team Tyrrell – Interfanatic Customer Spotlight

Team Tyrrell: Interfanatic Customer Spotlight on Adaptability

…the most successful people are those who accept, and adapt to constant change.

Paul Lutus

The Internet is a sea of constant change. We must be like water, and conform to its incessant morphing waves.

Through 20 years, we’ve watched revolution after revolution, heard about millions of “shortcuts to success”, but stuck to doing things the right way.

In that, we’re reminded of Team Tyrrell, Ken Tyrrell’s Formula One constructor dating from the 1960’s. In the early days, Ken’s only job was to give the brilliant Jackie Stewart a good enough car to win. Ken did his job.

The way to make a car win a race is to engineer it so that it’s easy to drive. Tyrrell’s most successful cars weren’t easy to drive at first, but with hard work, they adapted the chassis to the job. And with a brilliant driver up to the task, they were able to make the aspects that were most difficult into absolute advantages, securing easy wins with regularity.

The cars were so good in fact, that Jackie’s lesser-known team mate won and could have won many more races. Francois Cevert was an excellent driver, but no Jackie Stewart. Nonetheless, because the cars were adaptable, Cevert was able to beat Jackie Stewart on his day with the same machinery – no easy feat.

Tyrrell had to remain vigilant, his cars adaptable to the ever changing conditions and tracks around the world.

We must remain vigilant and adaptable to the ever-changing environment of online business.

It has been our pleasure to be associated with Team Tyrrell during its vintage motorsport campaigns. Many of the cars that were successful in their day are still fan favorites, running around the country at historic motorsport events. We at Interfanatic are pleased and humbled have our name associated with such an iconic brand as Team Tyrrell.

Value: Peters Realty Center – Interfanatic Customer Spotlight

Peters Realty - Customer Spotlight Interfanatic - Value

Price is what you pay; value is what you get.

– Warren Buffett

In this fascinating, terrifying and often delightful world, it’s difficult to know the price of a dollar. Nick Peters (now of Engel & Volkers) knows value.

We do on-going consultation with Nick. He’s one of the best Real Estate Agents in South Redondo Beach and Torrance, CA. All RE Agents claim to have superior customer service, and they all claim to really care about their clients, and they all say they really work hard for them. And many do.

But Nick takes it next level. Nick puts his money where his mouth is. He is constantly investing in his business to bring his customers value. And it works. And his customers know it. That’s why, in a flooded market, they stick with Nick and his team.

We at Interfanatic are attracted to Nick’s business because we do the same thing. We’re always brainstorming new ways to get value to our customers; to improve ROI; to help their business be better.

Nick and I sometimes just sit and chat and it’s amazing what comes out of our little sessions. It’s always valuable. And we’re happy to share what we learn from each other and pass it along.

Because to us, sharing what we learn… that’s value.

Attention to Detail: Fowler & Moore Interior Design – Interfanatic Customer Spotlight

Attention to Details: Fowler & Moore - Interfanatic Customer Spotlight

Simple ingredients can be used to make elegant dishes with just a little extra attention to detail.

– Marcus Samuelsson

Focus on the fundamentals. Bring out the basics by getting them right – doing the details better. That’s what we’re about.

Now, just like Samuelsson no doubt loves to play with exotic ingredients, we here at Interfanatic love trying something new.

But the bread and butter of every business is getting the basics right. So it is for most of our projects.

Of course, we think of the design geniuses at Fowler & Moore Interior Design, just up the street from us here in Redondo Beach. They know how to balance a room with just the right details – just the right colors and accents – to completely transform it into something fresh and uniquely beautiful.

We’ve been working with Fowler & Moore for a long time. In fact, it’s time for their website to get another refresh. They’ve moved locations a few times, but their fundamentals are what drive their business. Great interior design. Serving their customers, and making their homes more beautiful.

Details & Fundamentals Win the Day

It’s all about details, it’s all about fundamentals. Perfection is the enemy of good, of progress. But when you have qualified professionals, whose fundamentals are sound and strong, paying attention to the details comes naturally.

Honesty: Aero-Vac Alloys & Forge – Interfanatic Customer Spotlight

Aero-Vac Alloys & Forge - Interfanatic Customer Spotlight

Mother Teresa’s quote pairs with an image I got to take of my Uncle flying. He was not Mother Teresa.

But my Uncle was honest and transparent.

Honest and transparent is the best way to do business.

Aero-Vac Alloys & Forge are plainly honest and transparent, with their partners, with their customers, an in everything they do.

Insert quote about Scotty talking about transparent aluminum.

We did AVAF’s original website years ago, and it’s still extremely productive. It’s fantastic to be working with a great group involved in aerospace production. As we’re all a little nerdy here, we’d love to do more of that!

Aero-Vac Alloys & Forge supplies rare and difficult to produce alloys of aerospace grade to its industrial customers. They moved from California up to Washington recently, and they’re really thriving. As I’m a native Washingtonian, I understand the allure of the Pacific Northwest – especially for business.

It’s a great company, lead by diversity, driven by success and superiority of product. They have to be honest or their products would lead to major failures. Their products succeed.

So if you’re ever in the market for stainless steel, corrosion resistant nickel alloys, or some other obscure metal for your project, go to Aero-Vac Alloys & Forge.

Honor: Palos Verdes Peninsula Chamber of Commerce & Social Media Marketing – Interfanatic Customer Spotlight

Interfanatic Customer Spotlight: Palos Verdes Peninsula Chamber of Commerce - Honor

Calvin Coolidge, who succeeded Harding as President after Warren G.’s untimely demise, reminds us of an axiom of honor. (I had wanted some juicy Worf quote from Star Trek, but decided on the POTUS30 instead).

That is:

Honor is bestowed for acts done unto others.

It’s something always on our minds here at Interfanatic. We wish to honor our customers. We don’t have to work with anyone; we’re blessed in that. So we get to choose the best and work with them.

Which is why I think of the PV Chamber. Like us, they honor their customers with hard work, ingenuity, and advocacy.

When WSmad joined the Palos Verdes Peninsula Chamber of Commerce over a decade ago, and it wasn’t the same as it is now. Now the PVP Chamber, under new leadership, is vital, active, and an even bigger proponent for businesses working in and on the Palos Verdes Peninsula.

They’re hustlers, in the absolute best sense of the term. Eileen’s team works extremely hard. But they’re not hustling for themselves. They hustle for their customers – for their constituents.

Much of what they do happens behind the scenes. But much of what they do is visible and felt all over the Hill. They’re advocates for the businesses who work with them. They’re connectors. And they wish to bring great business to Palos Verdes, and make sure the local residents know of all the good going on in their neighborhoods.

Recently, Interfanatic got to handle some social media marketing for the Palos Verdes Chamber through their PV Street Fair. It was an incredible event, and proved a microcosm of how effective the PVP Chamber has become. We had a lot of fun, and we’re proud that we got to sponsor the event.

… they wish to bring great business to Palos Verdes, and make sure the local residents know of all the good going on in their neighborhoods.

But it all comes back to honor. As we were honored to work with the PVP Chamber, the PV Chamber honors its constituents with work and dedication.

And what more could you ask from a Chamber – or any business – than for them to work hard and produce results for you? What greater honor could be given you?

Loyalty: Medawar Fine Jewelers – Interfanatic Customer Spotlight

Loyalty: Medawar Fine Jewelers in Palos Verdes

Loyalty.

Not just in the business sense; not just customer loyalty. Real loyalty that is beyond price – it’s belief in a business because of the people that make it. That they do the right thing. Faith in that business’ purpose and its genuine wish to do good, and fairly.

When I think of loyalty like this, I think of Family Medawar, proprietors of Medawar Fine Jewelers in Palos Verdes. They’ve been supporting the Palos Verdes Peninsula for 40 years.

When I think of loyalty like this, I think of Family Medawar

40 years is a lot of time to be in any business. It’s even more for a California business. It’s yet even more for a Palos Verdes Business. Palos Verdes was relatively undeveloped when Family Medawar came to live there.

But they’ve been loyal to their home, and their home has been loyal to them. Through the good and the bad, they’ve stuck it out.

And their customers keep going back.

Because they’re good people.

Customers go back. Not because they give the best price (though they do.)

Not because they’re warm and friendly even when things aren’t perfect (though they are).

Just like our Sondra Faye quote this week: prickly, beautiful, difficult, pleasant, temperamental roses require a loyal gardener.

You can now find Medawar at Terranea.
You can now find Medawar at Terranea.

Customers go back because they recognize the investment Medawar has made in Palos Verdes and how much better the Peninsula is for their efforts.

And, the result is that the Medawars have some big news to share regarding the Palos Verdes Peninsula in the coming weeks. Stay tuned.

We designed and built and host the Medawar website going back over ten years; we’re proud to be part of their tradition on the Peninsula for that long.

That is earned loyalty. If you want your business to be around for 40 years or more, do what the Medawars do.

Do what is right. That is how you earn loyalty.

Kindness: Greater Hope Foundation for Children – Interfanatic Customer Spotlight

Greater Hope Foundation for Children - Interfanatic Customer Spotlight

This week, we’re talking about kindness.

And it’s harder to imagine even kinder people than those at the Greater Hope Foundation for Children.

This is a serious Not-For-Profit dedicated to helping the foster care system. And it’s phenomenal, arduous work. The foster care system doesn’t always work well. A lot of good children are failed by it.

A lot of good children need a healthy, regular dose of kindness.

And that’s what they get from the Greater Hope Foundation. A few years ago, before government bureaucracy intervened, shutting down this dream, the Greater Hope Foundation branched into education: Greater Hope Prep. It was a phenomenal model, and it worked.

Unfortunately, the State of California couldn’t keep good on its promises, but the dream is alive with Greater Hope Foundation.

We’ve had the pleasure of designing and building a few websites for GHFFC. One of our favorite logos ever was that of the Greater Hope Prep.

In our quote this week, the Dalai Lama reminds us that we must be kind whenever possible. And with a toothy grin and that adorable, loving cackle, he commands us, “It is always possible.”

We wish the wind be ever at the backs of the Greater Hope Foundation, a group filled with their own brand of Dalai Lamas, all spreading kindness, joy, and hope to children here in California.

It’s always a good idea to donate to Greater Hope Foundation.

It’s easy to be consumed and to forget. We get caught up in our own constructs, our own perceptions, our own smallness. But when there is kindness, it’s easier to see that there is one greater, universal truth:

It is always possible.

Efficient: PCGS – Interfanatic Customer Spotlight

Gold Coin SS Central America Customer Spotlight

Supernova,” a gold coin from the sunken shipwreck SS Central America treasure, authenticated and graded by PCGS, recently sold for $282,000.

Our quote this week is said by Robert Half, and he explains efficient work. Interfanatic uses custom systems and processes to do efficient work.

And that’s precisely what PCGS, part of Collectors Universe, does. Before I lose you, know that there is an incredible market and worldwide traveling circus for collectible coins – one that PCGS powers. PCGS, the Professional Coin Grading Service has, at time of writing, graded over 41,000,000 collectible coins.

Those 41 million collectible coins have a total market value of over $35,000,000,000.

PCGS has a couple of major competitors, so their portion is probably over half of the total certified coin market.

Since PCGS began in 1985, they’ve worked endlessly to be efficient. They certify something like 10,000 coins per week. Each coin is valuable and each coin must be tracked ruthlessly without compromising integrity and objectivity. There are hundreds of thousands of coin types from all over the world, and the coins must be proven authentic and graded to determine market value. It’s a difficult task, but they take it on.

It’s a similar, incredibly complex process to run a Search or Social Ad Campaign. Have you ever looked at a Google Analytics dashboard? Or a Search Console? Or a Local home screen?

This is where Interfanatic lives.

It used to be sufficient to create a website – you could be the only business in town with one. Now, there’s so much competition on the Internet, businesses have to compete for customers. And with margins slim, it’s all about efficiency.

We’ve run half-million dollar budgets to produce upwards of eight figures in revenue. And we’ve run $50/month campaigns to drive traffic and sales.

The only way we succeed with small budgets is by being ruthlessly efficient.

When it comes to spending on ads, that is. When it comes to working with our partners and customers, we give information freely.

We worked quite a bit with PCGS on a number of marketing initiatives and search ad campaigns. Most of our work centered around content marketing, social media marketing, event marketing and public relations. It was exciting work, pushing some fantastic initiatives through video, print, and digital marketing.

But just as we can play with the big dogs, we LOVE helping local small businesses and Not-For-Profits excel in the digital space. We do help smaller players work their way up with ruthless efficiency. We make ourselves affordable enough to help the causes we believe in – including local community small businesses.

Information isn’t what matters – everybody knows information. We know more than most because of our experience, so we share it. What you do with it? – that’s what matters.

Execution matters.
Efficient Interfanatic execution.

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