Order: Charmy Harker, ThePennyLady.com – Interfanatic Customer Spotlight

The Penny Lady®, Customer Spotlight on Order, an Interfanatic Quality, of Charmy Harker, Seller of Collectible Cents and Coins through ThePennyLady.com

Order is the sanity of the mind…”

– Eliza Cook

Collecting cents can be complicated if you don’t keep your collection in order. Now, think about trying to sell them.

When one coin is worth $100 in one grade, and the exact same coin is worth $350 toned, and the exact same coin is worth $10,000 two grade points higher, you’ve got to have your coins in order.

Charmy Harker, The Penny Lady®, does that. Which is how she’s helped the most exciting collectors build some of the most beautiful sets of collectible coins the world has ever seen.

Like Eliza Cook said, “Order is the sanity of the mind.” Collecting coins in enough insanity without a little order to keep things clear!

Order: An Interfanatic Quality

You might think you know what it takes to build a website. But to do it successfully for businesses over and over and over – there are a lot of moving parts. The launch checklist is about 2,381 items long alone. Theorizing, designing and creating a successful website is a bit like conducting an orchestra. The minute one thing is out of tune, it can all come tumbling down.

“Theorizing, designing and creating a successful website is a bit like conducting an orchestra.”

Just like Charmy brings order to the chaos of collecting, Interfanatic brings order to the chaos of creating websites that bring in paying customers.

Charmy Harker, The Penny Lady®

Do you know any coin dealers? I know a lot of coin dealers. Some of them are great! (Yes, I’m talking about YOU.) Some of them are not. Which is what makes Charmy’s success in excellence as a coin dealer all the more convincing. She has to deal with other coin dealers. Who are mostly men. And some are not nice to deal with.

She has carved her niche doing what she loves. She’s really into Indian Cents. Most Indian Cents in the world are worth a few cents to a collector. But the ones Charmy deals in can be worth much, much, much more than that. These little metal disks tell a snapshot of history, of art, of their time, and of their place in history. And she loves them, too.

If you’re interested in collecting small cents, Charmy has an excellent selection. Take a moment to peruse The Penny Lady’s most recently added coins for sale. You’ll love them, too. She has something for everyone. (Talk about a great gift for the person who has everything.)

Browse Charmy’s Collections

Charmy is good at infuriating people, too. She uses her website to show off her collections, which are not available for sale. Because they’re usually some of the best (which is what collectors want.) So, serious collectors can’t have them, and, well that really irks ’em.

Because not only is Charmy a successful dealer of pennies, she’s a successful collector of cents. She would never brag about her collection because she’s helped collectors assemble humbling collections. But the fact is, her collection is nice.

And on top of all of this, she’s just a nice person. She doesn’t suffer fools or intent hagglers because she doesn’t enjoy that. And its her business, so she gets to decide how she runs it.

Charmy Harker does a great job. And at the end of the day, she is after all The Penny Lady®.

Ingenuity: Jodi McDaniel, JRMHomeSales.com – Interfanatic Customer Spotlight

Jodi McDaniel, the Ingenious Co-Buying Real Estate Agent, Coach, Author, and Teacher - through JRMHomeSales.com: Interfanatic Customer Spotlight on Ingenuity, Interfanatic Quality

Anywhere the struggle is great, the level of ingenuity and inventiveness is high.”

Eleni Zaude Gabre-Madhin

Jodi McDaniel doesn’t have it easy. In the ultra-competitive market for real estate agents in Southern California, the struggle to differentiate and excel exists.

Jodi McDaniel’s struggle isn’t the same as those Eleni Zaude Gabre-Madhin witnesses regularly. But standing out in a thick, over-saturated market is definitely its own kind of struggle.

It’s one that McDaniel rises to daily. It is our pleasure to help her excel.

Ingenuity: An Interfanatic Quality

How do you separate yourself from the other real estate agents in SoCal? If you ask 100 real estate agents, 100 will tell you, “personal service, going above and beyond.” And there’s no doubt that’s true. But McDaniel realized early on that wasn’t going to be enough.

“If you ask 100 real estate agents what set them apart, 100 will tell you, “personal service, going above and beyond.”

So she created her own niche, and she is the absolute expert in that niche. Nobody else comes close to the knowledge and experience Jodi McDaniel has in her niche.

Jodi McDaniel: An Ingenious Real Estate Specialist

Co-buying is tricky. When you want to purchase a private property jointly, but you’re not otherwise legally attached entities, the waters can be difficult to navigate. Unless you have Jodi McDaniel leading your way.

It’s a different process. It requires different paperwork. Some is easy, some is extremely difficult. But all of it is different. And that’s where Jodi excels. She not only knows how to do it, she teaches co-buying. She (literally) wrote the book on it.

If you’re interested in co-buying property, Jodi McDaniel’s expertise is available to you. That’s an incredible advantage that will save you time, energy, and a great deal of difficulty. McDaniel has seen it all, and she’s been trough it all, when it comes to co-buying.

Co-Buying through JRMHomeSales.com

Jodi needed a way to make her boilerplate website stand out. Like most real estate agents, she’s chained to the site her agency gives her. But we were able to pull out some tricks to make it work exceptionally well.

Like Jodi McDaniel’s, we at Interfanatic love coming up with novel ways to attack problems. It was fun to work within the confines of her site and make it work better than any of her competitors’ with our own honed SEO techniques.

When you’re looking for an ingenious real estate agent, go to Jodi McDaniel.

When you’re thinking about co-buying property, there’s no better teacher, coach, author and agent to have in your corner than Jodi McDaniel.

Honesty: Sheri Messerlian’s Commercial Real Estate Business at SheriMesserlian.com– Interfanatic Customer Spotlight

Sheri Messerlian's Commercial Real Estate at SheriMesserlian.com: Interfanatic Customer Spotlight on Honesty, Interfanatic Quality

“…the first thing is to be honest with yourself.

Nelson Mandela

With Mandela and Sheri Messerlian, Honesty flows from within. When you’re honest with yourself, Mandela holds, you can be more easily honest with the people who trust you.

Working in sales (and in marketing) it is easy to be tempted to dishonesty; a white lie, a little fib, a slight exaggeration. If it helps get the sale, does it really matter?

Yes.

Yes, it does. So we don’t do that. And neither does Sheri Messerlian. Which is one reason why it’s so great to work with her.

Honesty: An Interfanatic Quality

In the competitive field of real estate, it’s difficult to stand out. There are thousands of agents vying for listings and vying for their customers to make sales. It would be so easy to take a few shortcuts to make sure you get the edge.

…she has some of the most choice property in her portfolio at all times.

But, like Madiba says, if you’re not honest with yourself, nothing else will be right.

Sheri Messerlian: An Honest, Extremely Successful Salesperson

Sheri Messerlian has grown her business through the years through hard work and building trust. She goes the extra distance to get the job done, taking the load off of her clients, she doesn’t pretend. Sheri doesn’t fib. She doesn’t get her extra edge through little lies, she gets it through hard work.

Through decades of dedication, Sheri has built a solid book of business with both businesses looking to lease property and with property owners and managers all over the South Bay. The result is that she has some of the most choice property in her portfolio at all times.

And that’s no lie.

Messerlian Property: SheriMesserlian.com

For years, Sheri has had access to frontage with incredible visibility on major streets. Her offerings include restaurants, office buildings, retail stores, and mixed use properties. She offers properties both available for lease and buildings for sale.

It has been our privilege to work with Sheri through the years, updating her website, SheriMesserlian.com.

So when you need access to the best property in Southern California, look up SheriMesserlian.com. Her commitment, hard work, and honesty will help you find exactly what you’re looking for to help you bring your business success.

Wisdom: Ron Guth’s GermanCoins.com – Interfanatic Customer Spotlight

Ron Guth's GermanCoins.com: Interfanatic Customer Spotlight on Wisdom

“Science is organized knowledge. Wisdom is organized life.

Immanuel Kant

There’s smart, and then there’s wise. Ron Guth is both.

Negotiating the field of German Numismatics is extraordinarily tricky. German coins are a complex group. Guth uses his wisdom to navigate the complexity of the coins, their history, and their buyers, with the skill of a seasoned master.

Wisdom: This Week’s Interfanatic Virtue

Kant’s quote is so perfect. It’s just too good! First of all, he’s Prussian (as are many of Ron’s coins). He’s a philosopher of the enlightenment, who expressed rich and complex thought, so much so, it’s still debated. He’s from the German States period of coinage, perhaps the most complex of a country with a rich and incredibly detailed numismatic history.

And it fits coin collecting so well. The science of numismatics consists of organized knowledge of coins: their design, their make-up, their art. Making a life of trading in these beautiful historical metal disks – that takes wisdom.

Ron Guth: The Esteemed Numismatic Author Who Would Take on The Germans (Coins)

Look, the study of United States coins isn’t easy. It very easily to overwhelms. And it’s very easy to know just enough to get yourself in a lot of trouble.

That’s why you need a trustworthy dealer as an ally as you explore “the hobby of Kings.”

But US Coins are child’s play compared to the complexity of German Coins. Coins from the hundreds of German States, to the Empire, to the Weimar Republic, to the Third Reich, to Germany broken into West and East, and Germany Unified, each period has it’s own rich complexity.

Debate About The Wisdom of Some Who Collect

Some insist that the despicable history of Nazi Germany must die insist we should forget. They’re not wrong. Some insist the despicable history should live so that we will never forget the terrible lessons we learned. They’re not wrong either. Surely, some people collect German coins of this period because they’re not right in the head. Surely, some just have interest in the history. For some, those “just interested in the history” use an excuse. But for others, preserving history – all history, good and bad – is their hobby. And, for some, it’s just about having one of each kind.

It’s an incredibly controversial debate to wade into. It takes the even hand of a wise master like Ron Guth to deal with this level of complexity.

And he does it deftly. Guth wrote wrote (and is writing) some of the most-read numismatic books of our time. He’s loved coins of all coins almost all his life. And he gladly shares that knowledge passionately with the good people with whom he surrounds himself.

GermanCoins.com, by Ron Guth

That’s why it was our great pleasure to take on GermanCoins.com. No doubt, some of the things there make us feel icky and queasy, but to focus only on that is to ignore the rich history that surrounded that time. There are thousands of coin types – not hundreds, or as in US coins, around fifty made for circulation. Thousands of coin types covering dozens of denominations from all through and over Germany’s rich numismatic history. Undoubtedly, there are some of the ugliest coins you would never want to see – but there are many more that are among the most beautiful and fascinating you could ever know.

Thousands of coin types cover dozens of denominations from all through and over Germany’s rich numismatic history.

It’s such an honor to work with Ron Guth.

German Coins: You Might Try Them

If it piques your interest to wad into this deep, difficult, complex and nuanced numismatic history, my advice is: buy what you like. Buy what you think is interesting. Buy what you think is pretty. But whatever you do, talk to Ron Guth about it first.

There are many wise characters in the worldwide traveling circus that is the world of numismatics. Ron Guth is one of our wisest American greats.

Respect: Summer Pro League – Interfanatic Customer Spotlight

Summer Pro League: Interfanatic Customer Spotlight on Respect

Respect commands itself and it can neither be given nor withheld when it is due.”

Eldridge Cleaver

Professionals earn esteem by doing the right thing, the right way. Cleaver feels strongly about respect, reminding us that it is undeniable when earned properly.

We get to deal with a lot of people we respect; it’s a blessing of mostly word-of-mouth references. And in turn, those we deal with blessed us with respects.

Respect: This Week’s Interfanatic Virtue

There’s no way around it, you gotta earn it. People command respect, as Cleaver puts it, through hard work done the right way. In sports, athletes earn what is due to them by putting in the work to show results. In digital marketing, it’s the same: it’s about results. What’s different is the kind of work.

Summer Pro League: A Chance To Get Respect

That’s why we enjoyed working with the Summer Pro League so much. It was an opportunity for incredible basketball players to earn respect.

The NBA is tough. Making it to the NBA is even tougher. Things happen, young promising players make mistakes or get injured – we’ve all heard the stories. The Summer Pro League offered a second chance. It gave excellent players an opportunity to earn the admiration of their peers – and of talent scouts.

We helped them with regular site updates for a few years. Together, we made a great team, working for good people.

And the level of play was high. These athletes’ play commanded respect – a the kind that no-one could withhold. It was our great pleasure to be a part of the machine giving these athletes another chance in front of the scouts, come what may.

Many of these basketball players were doing the right things the right way. It was incredible to watch them work. It was gratifying to see some of them get call ups. And forever, it was a great reward to watch them command the respect that was due.

Resolution: Cartrack – Interfanatic Customer Spotlight

Cartrack: Interfanatic Customer Spotlight on Resolution

Perhaps there is no more important component of character than steadfast resolution.”

Theodore Roosevelt

Resolution. Gone too far, it’s stubbornness. Gone too short, it’s weakness. Finding that happy medium: as TR so eloquently and verbosely (in his way) puts it, “steadfast resolution,” is a trick that every business owner must master.

We must remain resolved to complete the task at hand as promised. I mean, that’s what we do here at Interfanatic. Fail, and customers lose faith. Succeed, and they know they can trust you.

Resolution: This Week’s Interfanatic Virtue

Resolution is having the heart and the guts to get the job done correctly. It’s also knowing when to cut your losses as some jobs aren’t as big as the company. Resolution is a critical component to running a successful business.

Resolution is also a chief requirement of establishing a business in a new market. Or establishing a new product on a saturated market. It’s no easy task. It’s one Cartrack is taking on.

Cartrack: Resolved

Cartrack is a South African company that is dominating the market in Africa, and is well-established in Europe and Asia. But its intimidating competitors here in the United States have so far kept them from establishing a foothold.

Cartrack worked with Interfanatic on some marketing initiatives to better understand and identify opportunities with American customers. It was a fascinating project and one we’re very proud of.

Cartrack resolved to enter the US Market against mega competitors. And when the time is right, they will.

Industry: M A Trading – Interfanatic Customer Spotlight

M A Trading: Interfanatic Customer Spotlight on Industry

“Sloth makes all things difficult, but industry all things easy.”

Benjamin Franklin

Well now, hold your horses there Ben. Excuse me, poor Richard! It doesn’t make things easy, but industry certainly makes things easier…

Industry – doing things regularly and efficiently – does make things easier. But it doesn’t get any easier than sloth. Of course, nothing gets done with sloth, and everything gets done better with industry. But doing nothing will always be easier than getting things done.

That’s why we have vacation.

Industry: This Week’s Interfanatic Virtue

Keeping at it. Grinding away. Keeping your head down. These are the recipe of industry and, when focused on useful work, a primary element required to get things done.

At Interfanatic, we’re all about the unglamourous side of things – the industry of getting work done with positive long-term and short-term results. It’s not sexy. It’s not exciting. But we’re results-driven.

Industry in Action: M A Trading

When MA Trading came to us a few years ago requesting that we put their various catalogs on-line, they immediately impressed us with their industry. They’ve found a way to take artisans from all over the world and help them reliably and predictably create beautiful, hand-made home decor. It’s industry at scale, and it’s beautiful.

It was our pleasure to bring their websites into the modern era. They had, like so many of our clients, tried to get away with doing things the cheap way, and it blew up in their face. We got the right people on the job and created something both useful and beautiful for them and their customers. It was great working with them.

We love working with companies all over the world. And, as in this case, local companies, too. Their offices are just up the street from ours, in southern Redondo Beach, in the south part of Los Angeles, California. We’re on Skype calls at all hours of the day and night dealing with fabulous clients, so there’s something warming about getting to drive (or even walk) up the street to shake hands with a good customer you’ve gotten to know so well.

Walking up the street is not always industrious, but it is pleasant. And that’s what makes life worth living. At Interfanatic, we do the industry so we can afford the pleasant company of our great customers. Like M A Trading.

Honor: Ace Small Claims Service – Interfanatic Customer Spotlight

Ace Small Claims Service: Interfanatic Customer Spotlight on Honor

“Life every man holds dear;
but the dear man
Holds honor far more precious-dear
than life.”

William Shakespeare

Going back thousands of years, it is almost an axiom of writing that the honorable hold honor more precious than life itself.

We at Interfanatic do not disagree. We love to work with people who do as they say they shall. Therefore, we model that behavior in all we do.

Honor: More Precious-Dear than Life

A great way to earn trust is to do what you say you will. The best way to lose trust is to not.

When people choose to work with Interfanatic, they do so because they want to take some burden away from themselves and let us take it on. We want our customers to know: we got you.

Ensuring Honor

Jeff Levine of Ace Small Claims Service ensures that businesses and individuals do as they say they will. Of course, the best way to do this is to model that behavior. Which is why we trust and enjoy working with Ace Small Claims Service. We did not create his website for him, but we aid him in understanding his site’s performance. We choose our customers carefully so that we don’t need to worry – but when things go wrong (and they do) it’s nice to know we have Jeff to trust.

Levine was curious how his website performed in Search. So we did an Interfanatic Basic Local SEO Check-up for him and he learned a lot. We also helped him understand what he needed to do to improve his site’s performance – how to make it work better for him.

And, if a customer ever decides to stiff us (it happens, but rarely), we can rely on Jeff Levine’s honor through Ace Small Claims Service to get things straightened out.

Beauty: ClosetLook – Interfanatic Customer Spotlight

Closetlook : Interfanatic Customer Spotlight on Beauty

“You will love beauty, which is the shadow of God on the Universe.”

Gabriela Mistral

The great Nobel Laureate relays instructions given to her in a vision, and creates poetry.

Beauty: the Shadow of God on the Universe

What a beautiful sentiment.

Beauty, like all virtues, comes in different volumes. For some, it is naturally apparent, but for others it must be enacted. But it is universally appreciated.

Finding Beauty or Creating Beauty

As Michelangelo said, the beauty is there, you just have to chip away to find it. So it is in business. It is there, we must find it and expose it to our customers.

Edenia Lima of ClosetLook uses her natural beauty to showcase the beauty of others – of their products.

Everyone gives influencers a hard time, but that’s mostly because many behave entitled. Properly influencing for a brand takes leardership, coordination, and hard work. A campaign can take weeks or months to build, even though it looks spontaneous and easy. It looks easy because experts are coordinated to work together to make sure it looks easy.

Edenia Lima works extremely hard to make sure the brand comes off in a positive light, and to make sure they get what they’re paying for. She uses her own vision and brand to bring products, fashion, and trends into a beautiful light.

It is our pleasure to work with Lima to showcase her work and help her achieve her vision. Her brands are grateful for her efforts too, as they keep coming back to engage more of her influence.

Quickness: CoinSniper – Interfanatic Customer Spotlight

CoinSniper : Interfanatic Customer Spotlight on Quickness

“We gain so much by quickness and lose so much by slowness.”

Seneca the Younger

Seneca saw personally how being quick on your feet can save your life – or end it.

Quickness is a virtue for business owners. Without it, the market will change around you, leaving you behind. Agility – the ability to adapt quickly – is one of the most important aspects of business in 2020. Those businesses not quickly adjusting to market forces are falling away.

Rusty Scropper: A Scrappy Business Numismatist

Scropper had the idea to create a numismatic penny auction. He insisted on treating his customers fairly, on being honest. And he listened. He listened to them well.

Rusty Scropper tweaked his business model ever-so-slightly in a quick, continuous manner early on, making sure his customers got bang for their buck. The result was that his customers overwhelmingly loved his business. It was his agility – his quickness – that helped his business grow over five years while many of his competitors failed within just a few months.

Digital Marketing is in Constant Flux

What worked in digital marketing 25 years ago is no longer even a thing. The problems we faced then no longer exist; in fact, in many ways they are the exact opposite. Doing business online undergoes a major tectonic shift every few years, and many scramble to go the new light.

And go to the new light we must. But through 20 years of business, Interfanatic has learned which lights to pay attention to, and which to let go.

But we remain agile, adjusting our product and service offerings to what works for our clients.

It was our pleasure to work with Scropper to quickly adapt and remain agile to customer demands. It was gratifying to watch his customer list grow, and to see their loyalty swell over CoinSniper’s many years of business. It was great fun to watch and help CoinSniper react quickly, and to ultimately succeed.