“Order marches with weighty and measured strides. Disorder is always in a hurry.”– Napoleon Bonaparte
Keep everything tidy and on track – it’s one of the most difficult tasks in project management with many moving (human) parts. But, it’s what we strive for. Things don’t always go perfectly, but if you can stay ahead of the curve, they often go better.
Napoleon (not as short as we once thought) quotes about thermodynamics – entropy. Keeping things orderly takes time, but if you allow them to devolve to chaos, it happens very, very fast.
We’ve all been a part of or seen a situation spiral out of control. One minute, everything is hunky-dory, the next minute, blammo! Craziness.
Dental Power Program aimed to keep dental offices on track. It aimed to limit the chaos. That’s why they’re a great customer to celebrate during this week while we celebrate order.
We try to retain order, too. Sometimes our clients get a little off the map, but we try to cajole them back to the straight and narrow.
Napoleon tells us to keep things in check, and if we don’t, it’ll all get away fast. in that way, Napoleon was on to something.
Order: An Interfanatic Quality
We have systems and processes we have evolved for decades. Our experience means it’s easier for us to plan for the unexpected than it is for others. We have rigorous notes, back-ups, and files to make sure if anything gets out of place, we can fix it back up quickly.
It’s these kinds of systems that help us keep our workload even. We might have a project that is behind for whatever reason (client, unexpected issues, who knows) but because we keep things in order, our other projects proceed on track.
We do this for the sanity of our clients, but also for ourselves. It’s the only way to fly.
Dental Power Program – A Continuous Stream of Customers
One of the main focuses every business have is a regular stream of customers. A business fails because of too many customers in too short a period almost as often as it does because it doesn’t have enough customers.
“We work with folks from all over the world, but it’s fun working with locals, too. Especially when they’re orderly.”
Dental Power Program was a system designed to help dental offices keep a regular stream of customers and appointments. Not too many, not too little. It kept dental businesses in that magic Goldilocks zone.
(We do this, too, through our Digital Marketing – and we’re very good at it!)
When Dental Power Program, based in Palos Verdes, CA, came to us needing help with their website, we of course were happy to oblige a cool local business. We work with folks from all over the world, but it’s fun working with locals, too.
They were very orderly. It was a good experience.
Keeping the Chaos in Check:
Interfanatic Power Social Advertising
Social Media feels like the wild west for many people. And for a lot of companies, it’s tough to nail down effectiveness and ROI.
A great way to do that is by bringing order to the choas with some social advertising.
With a very small ad spend, you can see the impact of your results greatly multiplied.
One of the tricky things about Social Media is the catch-22 of getting established. Until you’re established, you’re not popular. Until you’re popular, you can’t get established.
You can shortcut getting established with some advertising. Push your most popular posts out and get more (brutal, honest) feedback and data than you can by allowing social media results to vacillate minus a concerted effort. The amount of time you take to make a great social media campaign is significant – back it up with a small investment so you’re sure to get results.
We often condone coordinating a social media campaign across multiple platforms, so that you can see where your customers are and where your product, service, and message best resonate. When Facebook doesn’t work, try Instagram. Where Insta fails, go with Linkedin – but you can’t know if you try just one platform. By skimping, you may be missing out on great customers – and great data.
At the end of the day, you need order to interpret all that data – and somebody who knows what they’re looking at.
We’re here to help.
Interfanatic and Order
When you come to us, we’ll guide you through our process to ensure we have a great time and great success working together.
Isn’t that what you want? It’s what I want.
This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.
The ultimate order from chaos – sheet music. It’s difficult for me to fathom keeping music consistent across instruments, across time, without a recorded version. But sheet music accomplishes that – it’s a mathematical writing skill. And it’s amazing. Pictured above is a snap of my sheet music from Rachmoninov’s Piano Concerto #3 in D# Minor. This piece is the one that made me really fall in love with classical music. I’ve always loved Copland, but otherwise, classical for me was just pretty sounds. The depth of the passion of Rachmoninov brought the genre alive for me. And this piece in particular. Its intricacy, its beauty, its passion all run deep. The complexity is beautiful. And yet, 100 years later, any aspiring, talented, and hard-working musician can tackle it all because of the order of sheet music.