“There can be no invention in the absence of tenacity.”– Momofuku Ando
Tenacity. The man who created a food that feeds many nations quickly and easily knows everything there is to know about invention. And we’ve all heard the stories: invention doesn’t happen in a solitary eureka moment; great invention is the result of tireless toil. Of a willingness to keep going.
Architecture and construction jobs require tenacity, too. (As do website designs and builds). A customer keeps making changes, is not happy despite their previous ecstatic evaluation. But we all must keep at it, until the project is complete.
Ivo Goeckmann knows all about tenacity in his high-frequency architecture business in Frankfurt, Germany.
Tenacity: An Interfanatic Quality
Sticking with a project despite setbacks is one of our signature moves. No matter how tough things get, we’re set on completing the project. When a client orders a substantial change, we keep as close to the budget as we can. But we finish the project whenever possible.
“…We finish the project…”
We know, as Ando knows, and Goeckmann knows, sticking with it is a chief requirement of greatness.
GKAD: Architecture Designed
Goeckmann and Kleespies create high frequency architecture that inspires customers to buy. Just as we create websites designed to inspire customers to buy, they create whole environments that are safe, meet regulations, beautiful, and encourage the mood of customers to spend money and enjoy doing it.
They’ve taken on major clients, to install their stores in airports, train stations, and even fine dining establishments in downtown cities. When a customer enters their completed project, they’re taken to a different place, put in a different mood. It’s inspiring work.
We recently completed the design and subsequent build of their website, gkad.de. It was a challenge to balance technical wizardry with beauty, but we did it (at least, they say so.)
Next time you’re in Frankfurt…
It is Interfanatic‘s great pleasure to work with GKAD. I actually lived in Frankfurt years ago. But I feel I have a home in that city, and it is a great honor to create a home for a great Frankfurt firm on the Internet. We wish the whole staff of GKAD well on their next project, and their next, and their next.
After our website design and build was complete for GKAD, they now have a business card to take proudly with them everywhere a connected device exists.
It wasn’t easy, but we stuck with it, and we got the project done. And we made sure it seemed simple to GKAD, though it surely was not. That’s how we embodied tenacity for this project, a project that surely deserved it.