Efficiency: PCGS – Interfanatic Customer Spotlight

PCGS, for our Customer Spotlight on Efficiency, an Interfanatic Quality

Efficiency signifies the productivity of the process.

Susan Page

Efficiency sounds so clinical. It’s interesting to hear about it from a newspaper woman. Efficiency is not something that comes to mind when you think of journalism, but of course it’s critical. Excellent writing is all about being concise. It’s about getting the story across completely using the fewest words possible.

But she’s referring to the productivity of the process. At Interfanatic, we have a lot of processes. We have systems galore. We don’t really think about it in these terms any longer because they’re such an intrinsic part of our work. But we’re always trying to find ways to be more efficient for the long run – because it’s better for our customers.

This brings to mind one of our clients from just a couple of years ago: Collectors Universe and PCGS. Now THAT is an efficient company!

Efficiency: An Interfanatic Quality

Efficiency is ingrained. Of course, we have to constantly fight for it. Our business is on an entropic trend with efficiencies fighting inefficiencies on every front. Efficiency doesn’t have to be impersonal, but it does have to work.

We’re constantly on the lookout for ways to make things happen faster, simpler. Any time there’s a complicated process, we seek to simplify it. Our business is rife with new tasks, new processes, and these are not always beautifully efficient.

Over time, we hone new processes to make them simpler and more efficient. It helps us save time and money. And then we can pass that efficiency to our customers through savings.

PCGS is Efficiency in Action

The Professional Coin Grading Service is an incredibly efficient outfit. They deal with tens of thousands of collectibles daily, and they get those tens of thousands of items in front of dozens of extreme experts to get their honest opinion of condition and / or value.

“[PCGS is] an incredible outfit performing a massive service to an industry that intrinsically requires their talents.”

On top of that, they’re dealing with some of the most valuable and rare collectibles in the universe. The collectibles market is much like the stock market, in that it fluctuates daily based on supply and demand. They are the third party that helps buyers and sellers know what is in front of them.

A few years ago, we handled a couple the marketing initiatives for PCGS. Well, we Interfanatic, did not – I did. We handled some of their social media, many of their email sends, and a video marketing program related to a big rollout of collectibles for a big customer. It was awesome!

But in doing so, I got to see how clinically efficient PCGS is. They’re not that way just because they want to be – they’re that way because they have to be. When you’re dealing with collectibles on this scale, you have to treat them agnostically, and you have to treat them quickly – efficiently. It’s an incredible outfit performing a massive service to an industry that intrinsically requires their talents.

So when we had the opportunity to handle some of their marketing, these were some incredibly fun and rewarding projects for us.

Interfanatic Service Focus: Interfanatic Power Search Advertising with Setup

Search advertising is the ultimate in efficiency. While the newcomer to the scene – social media – is not always efficient for newcomers, search advertising is the king of making your dollar go far. It’s a great way to establish your brand, and a great way to get your established brand in front of the right customers.

If you want to spend your money efficiently, get a digital search campaign going the right way. It will take some time to get it tuned in, so start by spending slowly. As you see the results you want and begin to understand why you’re seeing them, up your spend to get more of what you want.

It’s a beautiful process, and we’ve been proud to be a part of it for some great customers during these difficult times.

Interfanatic: Honing Efficiency

Like PCGS, we have systems and processes in place to help you become more successful while spending less. We’re here to help. It is my pleasure to help you get more business for less.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Efficiency, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Efficiency, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

While reviewing photographs to use for our social feed, I was struck by this image of a red rose. There is little that is so efficient in eliciting a reaction as a gorgeous rose. It is beautiful and immediate. The more you look at it, you have an emotional reaction to its visual and olfactory presence. It is a king (or queen, as the case may be!) of efficiency.


Black Lives Matter.

When we’re all more successful together, the world is a greater place. The downtrodden, the sick, those less fortunate – they are the enemy of an efficient collective happiness. Instead of fighting to keep some down, we should be fighting to lift everyone up. Not just ourselves. When we help others up, they help us find new heights.

This is America.

Order: Charmy Harker, ThePennyLady.com – Interfanatic Customer Spotlight

The Penny Lady®, Customer Spotlight on Order, an Interfanatic Quality, of Charmy Harker, Seller of Collectible Cents and Coins through ThePennyLady.com

Order is the sanity of the mind…”

– Eliza Cook

Collecting cents can be complicated if you don’t keep your collection in order. Now, think about trying to sell them.

When one coin is worth $100 in one grade, and the exact same coin is worth $350 toned, and the exact same coin is worth $10,000 two grade points higher, you’ve got to have your coins in order.

Charmy Harker, The Penny Lady®, does that. Which is how she’s helped the most exciting collectors build some of the most beautiful sets of collectible coins the world has ever seen.

Like Eliza Cook said, “Order is the sanity of the mind.” Collecting coins in enough insanity without a little order to keep things clear!

Order: An Interfanatic Quality

You might think you know what it takes to build a website. But to do it successfully for businesses over and over and over – there are a lot of moving parts. The launch checklist is about 2,381 items long alone. Theorizing, designing and creating a successful website is a bit like conducting an orchestra. The minute one thing is out of tune, it can all come tumbling down.

“Theorizing, designing and creating a successful website is a bit like conducting an orchestra.”

Just like Charmy brings order to the chaos of collecting, Interfanatic brings order to the chaos of creating websites that bring in paying customers.

Charmy Harker, The Penny Lady®

Do you know any coin dealers? I know a lot of coin dealers. Some of them are great! (Yes, I’m talking about YOU.) Some of them are not. Which is what makes Charmy’s success in excellence as a coin dealer all the more convincing. She has to deal with other coin dealers. Who are mostly men. And some are not nice to deal with.

She has carved her niche doing what she loves. She’s really into Indian Cents. Most Indian Cents in the world are worth a few cents to a collector. But the ones Charmy deals in can be worth much, much, much more than that. These little metal disks tell a snapshot of history, of art, of their time, and of their place in history. And she loves them, too.

If you’re interested in collecting small cents, Charmy has an excellent selection. Take a moment to peruse The Penny Lady’s most recently added coins for sale. You’ll love them, too. She has something for everyone. (Talk about a great gift for the person who has everything.)

Browse Charmy’s Collections

Charmy is good at infuriating people, too. She uses her website to show off her collections, which are not available for sale. Because they’re usually some of the best (which is what collectors want.) So, serious collectors can’t have them, and, well that really irks ’em.

Because not only is Charmy a successful dealer of pennies, she’s a successful collector of cents. She would never brag about her collection because she’s helped collectors assemble humbling collections. But the fact is, her collection is nice.

And on top of all of this, she’s just a nice person. She doesn’t suffer fools or intent hagglers because she doesn’t enjoy that. And its her business, so she gets to decide how she runs it.

Charmy Harker does a great job. And at the end of the day, she is after all The Penny Lady®.