Resolution: D&G Paving – Interfanatic Customer Spotlight

D&G Paving, for our Customer Spotlight on Resolution, an Interfanatic Quality

A great idea is nothing without the resolution to see it through. That’s the resolve we celebrate this week: follow through.

When I think of a business person resolved to succeed, I think of Dan Ash at D&G Paving. That man won’t quit. We don’t quit either, but with Dan, the inspiration often gets an extra step or two. It’s always easier to perform for a person who leads by example.

Dan’s passion is evident in his resolution. We strive to be the same.

D&G Paving: Resolved to Help the Local Community as Paving Experts

Dan Ash is very specific about where he operates his business: South of the 105 and West of the 605. And for that South Bay Los Angeles community that he and his team serve, they are resolved to do excellent, lasting work for a fair price.

The pandemic hit us all upside the head a bit. Dan’s business was no different. He’s got his regulars that keep coming back, but he needs fresh leads coming in for his team, so that his business and his team and their families are a little more self-reliant. Ash always steps up to extra work, but he wants his team to pick up more so they don’t have to count on him forever. He’s been training them hard and working them hard, inspiring them to be better and do better paving work all over Southern California.

Ash needs a solid lead source to feed potential customers to his sales team. One option is Google Ads.

We got D&G Paving‘s Google Ads account back under control and it’s producing regular leads for them at a competitive rate.

A demonstration of D&G Paving’s performance in search advertising.

It’s a really great feeling to be part of a successful team. We got D&G Paving’s site producing leads and work for Dan’s guys, and it feels good to be a part of that. We took inspiration from Dan’s resolve and adopted his “never quit until it works” attitude. We do this with all our projects, but it’s even easier working for Dan Ash because he just doesn’t have any quit in him. He’s got resolution.

Check out this quick video that shows their Google Ads campaign at work.

Resolution: An Interfanatic Quality

Use a mirror in difficult times. You will see both cause and resolution.

Deng Ming-Dao

We don’t quit. But when things get rough, we know we have to look at ourselves to find the root of the problem. Sometimes it’s not us, at least not directly. But when we really look deep, we often find we played a part.

And we stand resolved to do better.

Often, we find that the answer comes from putting ourselves in another’s place. We try to understand the situation from their perspective. When you work with successful people, they’re often stubborn. “It’s my way or the highway” certainly reflects resolve, but it does not result in resolution.

We’re here to help. We have tremendous experience doing what we’ve done for over 20 years. So that’s what we do. We help. And we’re resolved to do that.

Interfanatic Service Focus: Interfanatic Power Search Ads Management

Only last week we told you about website management. Well, we manage a lot more than that. This week, we’ll tell you about Ads Management.

We manage all kinds of digital ads for our customers – Social Media Ads, Video Ads, Phone Call Ads, and perhaps the most importat: Search Ads. Right now, Google has over 80% of the search traffic on the Internet. When your site is new and you’re not using our services for SEO, you need to find a way to get your business found.

That’s where we come in. We do that.

And when your site is performing well in the search engines, you can dominate your competition even more by filling the search results page real estate with your name even more using search ads. If you want to be perceived as number one for what you do, there’s no better way on the Internet than to have the top local search result, the top organic result, and the top paid result for an important keyword. Nobody will doubt they found the authority.

“If you want to be perceived as number one for what you do, there’s no better way on the Internet than to have the top local search reseult, the top organic result, and the top paid search result for an important keyword.”

Search Advertising is extremely complicated. It always has been. It’s really easy for Google to swindle you for a ton of money if you don’t know exactly what you’re doing. Heck, we’ve been doing this for over a decade and we still have to keep Google at bay!

There are simplified services, but they don’t often work and even the simplified interfaces can be tough to understand. Or, you can have us handle it. This is what we do. We know all about the complicated interfaces and how to interpret them. We’ll fill you in and get things moving in the right direction in no time.

Interfanatic: Resolved to be here with the answers.

By now, you’ve seen our new motto: We’ll be here, and for over 20 years we have the answer. We didn’t get here by being squishy or retreating. We’re here to help, and we remain resolved to help our clients make a positive impact on their communities. That’s what we’re here for. Not sure what needs to be done? Call us: we have the answer.


Quickness: D&G Paving – Interfanatic Customer Spotlight

D&G Paving, for our Customer Spotlight on Quickness, an Interfanatic Quality

Forget perfect. Be quick. Quickness kills.”

Ehab Atalla

It strikes me as a bit controversial to use a Persian-American’s quote that features killing. No doubt it will offend someone. But Atalla knows how to “kill it” in a business sense, and he wants to be known for this quote. And his sentiment is true: quickness kills.

Whether you’re first to market with an idea or mash-up, or most responsive, your quickness determines your success or failure in great measure.

We fully admit that we’re more comprehensive than quick. But quickness, as all Interfanatic Qualities, is one we strive for.

Quickness: An Interfanatic Quality

When it comes to emergencies, we’re on it. It doesn’t matter what else is going on, in a digital marketing emergency, we drop everything to focus on making things right.

With that quickness, we keep our customers on top. So that they can respond quickly in the moment it is needed most.

There are very few businesses that treat your business as if it were their own. That’s an Interfanatic way.

D&G Paving – Killing it with Quickness

Dan Ash of D&G Paving came back to us recently with a problem. He needed customers NOW.

This is not usually a problem Dan ever has. He runs a tight ship with great people. But some extenuating circumstances were making his life difficult and drying up his funnel. The pandemic is no joke. Most of our lives have ground to a halt.

The cornerstone of Dan’s business is his ability to respond to customers quickly. Most people in his industry don’t bother to call back quickly. Dan knows this, and he exploits his competitors’ weakness.

For that reason, he always has business. His customers know they can trust him and always go back to him with any job – huge or tiny.

Also, his signs are prolific around Southern California’s South Bay. I know you’ve seen his orange signs. They’re everywhere.

“D&G Paving’s signs are prolific around Southern California’s South Bay. I know you’ve seen the orange signs. They’re everywhere.”

So, when Dan said he wanted help, and quick, we knew exactly what to do. To compliment his quickness, we needed to create some for him.

Get Interfanatic Customers Quick:
Interfanatic Search Advertising

Google Ads can turn the spigot back on for you.

In the hands of the incompetent, Google Ads are a horrendous waste of money. Google has seemingly taken great delight in making Analyitics and Ads so complicated, no normal person can figure them out.

No worries, mate – you’ve got Interfanatic ready to help. Most Ads vendors require a minimum ad spend on the order of $3,000. We do not. We’ll work with a $150 budget, and we’ll make it work.

That’s just what we’ve done for D&G. There’s a lot more to do, but to get things moving, we knew the place to start. We got business moving for Dan and D&G again. It’s a great feeling to make a instantaneous difference in a Southern California institution.

Interfanatic and Quickness

When you need all hands on deck and results NOW, we got you. We’ve been there. Nobody treats your business like you treat your business, but we make it our imperative to get pretty danged close.

To keep the lights on, sometimes cutting costs isn’t the correct answer. Sometimes it’s temporarily moving some around.

Be like Dan. Kill it. We’ll help.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

D&G Paving, for our Customer Spotlight on Quickness, an Interfanatic Quality
D&G Paving, for our Customer Spotlight on Quickness, an Interfanatic Quality

Nothing is quite as nimble as a go-kart. And a real go-kart, real racers know, is the closest thing you can get to the top level of motorsport on a tiny budget. Nothing is quite as nimble as a real go-kart, but Interfanatic prides itself on being close. And we can get you Formula One results starting with a go-kart budget.