customer spotlight

Presence: Better World International – Interfanatic Customer Spotlight

You’ve got to be there. To finish first, you must first finish. You miss 100% off the shots you don’t take. Et cetera… You’ve heard the platitudes. They say the same thing:

You’ve got to be there.

Perhaps that’s why social media has become such an important part of digital marketing: our customers are there. So we have to be. Presence of mind.

Presence. You’ve got to be there.

Better World International understands.

Earlier this year, Interfanatic began working with BWI and their product: The Good Cards. We’ve set up and managed a couple of Google Ads campaigns, consulted on print graphic design, and produced and begun optimizing landing pages for them.

We’re excited about working with Better World International because their product, The Good Cards, is so simple, it’s fantastic. You sign up for a few bucks and you get a physical card in the mail. You download their app and you get missions attached to a QR code on the card. You perform simple, good deeds of kindness for yourself and others, making the world a little bit better one person at a time. Then you pass on the card, and you can track your card around the world, watching your good deed blossom and spread.

It’s beautiful.

Part of its beauty is its simplicity. It’s an easy thing to do. It costs almost nothing – just enough to cover production and mailing. But a kind deed goes a long way, and many kind deeds bring people together, healing the division and hatred we see in the world.

And it works. Corporations are jumping on board, schools are adopting The Good Class as a social emotional learning tool for kids, and normal people are affected by The Good Cards every day.

We’re really proud and excited to be a part of spreading good around the world. If we can turn one bullying incident from progressing to a school shooting into a good deed that spreads kindness like wildfire through the halls of a classroom, it’s worth trying. If we can turn one person’s jealousy and anger into a passing kindness, like a hug of support, and turn a dour nine-to-fiver with no reason to go on into a productive, happy person, we’re in.

And it’s working, so it’s worth doing.

Join us. Check out The Good Cards. If you’re in school, check out The Good Class. If you’re a corporation looking at corporate mental wellness initiatives, pick up some Good Cards for your employees.

It works. Because Better World International is there.

Presence. When you’re ready to do a little bit of good, The Good Cards are ready to enable you.

Tenacity: S.T. Go, A Business Comeback Akin to Tiger Woods

Alright, forgive my clickbaity headline. S.T. Go has always been a great company, but they faded, and now they’re back.

In the skincare industry, coming back from that ain’t nothing.

I’m proud to say we got S.T. Go moving again when it was time to move to digital marketing. They’re good people. Tough, but good.

S.T. Go was a massively successful company. They had the perfect marketing mix, the right offers, and customers kept coming, and kept coming back.

After venturing off in another direction, relying on what worked before, sales started to decline.

The ultra-competitive skincare industry never rests, and there were plenty of competitors to gobble their market share.

They Could Have Rested

The owners could have packed it in. They could have rested on their laurels. They could have retired very happy with the success they’d already achieved.

But they didn’t. They’re back. The world has changed so much in the last few years – what worked then is nothing like what works now. It’s funny to think about: 20 years ago, Google wasn’t really a thing. Ten years ago, Facebook was just becoming a real craze in business. And here we are in 2019 and Facebook has waned and Google is still marching on, both behemoths losing the trust of the people.

My, How Things Have Changed… Persevering In 2019

But that’s just a quick snapshot of how things have changed. Thirty years ago, cellphones started to become commonplace. Just ten years ago, iPhones became a thing. Ah, the constant change of communication.

I appreciate the tenacity of S.T. Go

And that’s why I appreciate the tenacity of S.T. Go. The product continues to get better, but it’s always been the best. What changes is perception and the way we reach all of our clients. S.T. Go relies on data, patience, and tenacity.

And the combination of data, patience, and tenacity is a force to be reckoned with.

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