Strength: GKAD Architects – Interfanatic Customer Spotlight

GKAD Architects, for our Customer Spotlight on Strength, an Interfanatic Quality

Strength does not come from physical capacity. It comes from an indomitable will.

M. K. Gandhi

There are times an indomitable will is insufficient. If I were to try to take on Mike Tyson, for instance, in a boxing match, no amount of indomitable will would keep my head attached to my neck when he inevitably pops me one.

But outside of physical contests, in great measure will defines the level at which you can train to compete. Your training defines the level at which you can compete.

Gandhi was not a strong physical specimen, but his strength changed the world. His strength carried his voice through generations and around the world. Not bad for a little guy!

(We love fighting for the little guy by they way. We love to make the little guy into Goliath.)

But that’s not the client I think of this week. I think of a client who’s already strong and capable: GKAD Architects, in Frankfurt, Germany.

They’re a commercial architecture firm, and they design high-use facilities. They create restaurants for airports, and popular cafes and markets. Their design is up to code, resilient, and best of all, inspires and accommodates purchasing behavior.

If you own a chain of restaurants and you want to build a location at a high-volume metro or train station, go to GKAD. They have the strength and knowledge to finish your project at a level so high, you’ll be profitable at your new location in no time.

That’s why, when I think of strength, a number of our clients stand out. But this time, I want to focus on GKAD.

Strength: An Interfanatic Quality

We didn’t last over 20 years through weakness. The Interfanatic Way is to keep after projects until they’re done – and successful. We are inspired by the strength of our clients and we love to inspire strength in our clients.

Interfanatic does that by being there for them when they need us. We have the experience and the creativity to bring fresh perspective, to help them build a foundation for better business.

GKAD Architects: Strength Through Architecture

Goeckmann & Kleespies are phenomenal architects and designers based in Frankfurt, Germany. They don’t build houses; GKAD create places people want to spend money.

Their niche of architecture is highly technical and highly emotional. Building a cafe in an airport isn’t easy – the regulations are enough to put most architects off the job. Who wants to deal with that kind of red tape? Well, GKAD does.

They make a place that is to code, of course. But then they also make it comfortable. And beautiful. And that is special. But then, the beauty must last. You can’t build a restaurant with cheap materials because after the first 100 customers, it will begin to look poor. When you have hundreds of customers per day, you have high-frequency architecture that has it’s own special needs. GKAD takes care of that. But yet, on top of that even, they then bring more psychology into their masterworks – they make a place that inspires spend. They design architecture for their clients that not only meets the need, it ensures their clients will make money.

The strength of their architecture is definitely within its physical capacity. But they do so much more – they make money for their clients by moving to – not the next level beyond – the next order of magnitude beyond. It is their indomitable will to create something amazing and so highly functional and timeless that makes them the best architects in Germany.

“GKAD create places people want to spend money.”

We’re quite proud to work with GKAD. We had an idea, we worked together to hone it, and the result is something interesting and special. This isn’t your average website. It displays their ingenuity, their strength, and their capability.

It was a step in an opposite direction for us. They don’t want their website to be found. They only want their website being seen by people they talk to. Usually, we want to create a volume of traffic. Not this time.

We love working with unique and interesting projects – it’s always an opportunity to learn. It’s always an opportunity to grow in strength.

Interfanatic Service Focus: Interfanatic Website Management Packages

The bedrock of all website function is its management. We have hosting and management packages for budgets of all sizes. It’s fun to work with new, small businesses; it’s just as fun to have an impact on established businesses. Watching owners light up because of great results is satisfying no matter how long they’ve been around.

We handle your hosting and updates. We keep your site up and running. When new technologies emerge, we help you evaluate and implement the ones that make sense for you.

We do that because we’ve been there before. We’ve been doing this for over 20 years. We may not have seen it all, but we’ve seen most of it. And we know what works, what’s going to stick, and what to pass on. We’re here to help you make money, and we do that very well.

Interfanatic: Designing, Building and Supporting Strength

Let’s make something beautiful. Let’s make something effective. Interfanatic and you can build something strong that will last.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Strength, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Strength, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

I saw this pretty image while on an outing with my wifey. We popped up to PV one day and on our way back down the hill, I saw this view – Los Angeles through the palm trees. I had to stop to take the picture. Sadly, modern phone cameras are terrible. I miss having a real camera to work with! But the sentiment is there: tall palm trees that can take the beating of wind and thunderstorms, and the strength of powerful buildings of downtown Los Angeles. There is strength in this image.

Sincerity: Durnell Jewelry – Interfanatic Customer Spotlight

Durnell Jewelry - Customer Spotlight, Sincerity

“Weak people cannot be sincere.”⁠

– François de La Rochefoucauld⁠

How does that sit with you?

Bridgett Durnell is not weak. After years being a successful jewelry designer for the big atelier houses, she struck out on her own. She immediately began making waves with her distinctive designs.

Durnell is best known for her engagement ring designs. As such, she trades in sincerity.

She takes her sincerity and gives symbols of forever grace and beauty. And she takes her talent sincerely and has built a business around it.

When François VI, Duc de La Rochefoucauld⁠, Prince de Marcillac wrote these words, he was thinking of a person just like Bridgett Durnell. Although I’m sure he became an expert in sincerity after having to deal with his ridiculous titles through a distinguished nobleman’s career.

We don’t always get it right. But we certainly mean to. And with those sincere intentions, we drive on to produce something great. We take our customers and their businesses sincerely.

It was a great pleasure working with Bridgett many years ago, and we’re pleased to see her continued success. Sincerely pleased.

Attention to Detail: Fowler & Moore Interior Design – Interfanatic Customer Spotlight

Attention to Details: Fowler & Moore - Interfanatic Customer Spotlight

Simple ingredients can be used to make elegant dishes with just a little extra attention to detail.

– Marcus Samuelsson

Focus on the fundamentals. Bring out the basics by getting them right – doing the details better. That’s what we’re about.

Now, just like Samuelsson no doubt loves to play with exotic ingredients, we here at Interfanatic love trying something new.

But the bread and butter of every business is getting the basics right. So it is for most of our projects.

Of course, we think of the design geniuses at Fowler & Moore Interior Design, just up the street from us here in Redondo Beach. They know how to balance a room with just the right details – just the right colors and accents – to completely transform it into something fresh and uniquely beautiful.

We’ve been working with Fowler & Moore for a long time. In fact, it’s time for their website to get another refresh. They’ve moved locations a few times, but their fundamentals are what drive their business. Great interior design. Serving their customers, and making their homes more beautiful.

Details & Fundamentals Win the Day

It’s all about details, it’s all about fundamentals. Perfection is the enemy of good, of progress. But when you have qualified professionals, whose fundamentals are sound and strong, paying attention to the details comes naturally.

The Isaac Charles Design Group Works On A New Apparel and Footwear Line for NBA Superstars

The new Isaac Charles Design Group Web Site modestly states: “At the 2011 NBA Allstar weekend, ICDG will launch a new brand of footwear and apparel with a few top NBA ballplayers. We will be colloborating with Bill Peterson creator of Nike Air technology in the development of our footwear. Please check back for updates.”

Isaac Charles Design Group, LLC
The new Isaac Charles Design Group, LLC Web Site, www.Isaac-Charles.com

ICDGLLC, founded by brilliant designer Isaac Charles and based in Los Angeles, California, has been creating footwear, apparel, and product designs for major corporations, schools, and celebrities since 2006 – and the hot looks are about to get hotter.

On the company’s new Web Site are examples of footwear for Protoge, apparel for Beverly Hills High School, product art applied to products and packaging for Atomic9, and celebrities including Snoop Dogg, Ice-T, Donnie Klang, and Notorious B.I.G. among many others wearing ICDGLLC‘s designs.  Spend some time on the site and have a look.  You’ll probably be buying ICDGLLC designs soon.

Have a look at the Isaac Charles Design Group‘s new Web Site, www.Isaac-Charles.com.

WSmad Invites You to Experience www.Quietus.us, a Small Sampling of Our Work

From Ryan, Web Site Maintenance & Design’s Founder:

“I invite you to experience Quietus.us: this is the calm we provide amidst America’s relentless pursuit of success.”

Quietus.us - A Sampling of WSmad's Portfolio
Quietus.us - A Sampling of WSmad's Portfolio

We’re all pretty jazzed about Quietus.us around here.  It’s just a few of our favorite projects, but it shows you what we can do.  Our main site, WSmad.com, is focused on promoting our Official Marketing Partners (our clients).  It’s a hub and an opportunity for us to brag about about our Clients, for them.  Every time we do, it helps their sites climb the search engines.  www.Quietus.us also has another role – it shows people interested in working with us how other small businesses have eased their burdens by entrusting their Internet Marketing with our experts.

So, like Ryan says, check out www.Quietus.us!

WSmad Welcomes Fowler & Moore AT HOME to Redondo Beach

Chris and Suzy have a fabulous shop (some would say shoppe) and now they’ve joined us (WSmad) and a few of our clients in Redondo Beach! We welcome them to our Home and can’t wait to get their stuff IN our home.

Fowler & Moore Have Moved
Fowler & Moore Have Moved to Redondo

Fowler & Moore AT HOME’s new home is in Hollywood Riviera, the wonderful shopping street in the heart of South Redondo Beach.  They couldn’t have picked a better place!  They’re right next to another WSmad Official Marketing Partner, Tisha O’Dowd’s Abbracci Studio spa and boutique (look for their beautiful new Web Site to come live soon!), and just up the block from our friend and OMP Nick Peters.

If you didn’t go in to F&M’s store during the many years it was on the border of PV and Torrance, now you have a chance to really see how their place has come to life.  We here at WSmad encourage you to stop in and talk to the friendly folks there – have fun!  And then stop by Abbracci and see what else you can’t live without.  THAT would be an excellent day spent.

To Fowler & Moore and their loving staff, WELCOME to Redondo Beach from WSmad and all of our friends.  May your new location bring you great success!

Check out FowlerAndMoore.com for exact location and a taste of their capabilities.



Introducing to the Web: Fowler & Moore Interiors and Fowler & Moore At Home!

Please help us welcome to the Internet one of the finest Interior Design firms in the World, Fowler and Moore. Chris Fowler and Suzy Moore have been helping Palos Verdes homeowners to fall in love again with their homes for nearly 25 years.  Their brilliant, classic design, coupled with their retail location in the lovely and quaint Walteria neighborhood of Torrance

Fowler & Moore Interiors and Fowler & Moore At Home, and now, www.FowlerAndMoore.com!
Fowler & Moore Interiors and Fowler & Moore At Home, and now, www.FowlerAndMoore.com!

just below Palos Verdes, Fowler & Moore At Home serve the South Bays most prestigious and classic, modest homes and businesses alike.

They decided to expand their marketing efforts to the Internet, and they entrusted Web Site Maintenance & Design to do it.  They made the right choice – the new site is beautiful, elegant and captures the spirit of all they do.

Fowler & Moore Interiors is the Interior Design Consulting portion of the business.  Fowler & Moore At Home is a beautiful retail location offering hand-picked fine furnishings to warm any house into a home.  And now, with no further ado, we proudly introduce to you the latest Fowler & Moore property:

www.FowlerAndMoore.com