Tenacity: West Coast Jewelers – Interfanatic Customer Spotlight

West Coast Jewelers, for our Customer Spotlight on Tenacity, an Interfanatic Quality

You have to keep at it. As Isaiah Rashad and West Coast Jewelers both know, no matter what faces you, you must push forward. Even if you’re falling backward as you go, so long as you’re tenacious your not falling back more than you can.

That’s the theme this week: tenacity. Keep working, keep setting goals and working toward them. Even if you fall short, at least you’re progressing. This week’s inspiration conjures brothers Seyegh of West Coast Jewelers.

The term tenacity also conjures one of their favorite customers: Isaiah Rashad. Rashad, like most, didn’t have it easy growing up. Trying to break through in the rap game is extremely tough. Competition is harsh. And, like most people, he at times had setbacks. But he didn’t let those setbacks keep him back permanently. He was tenacious, he persevered, and he is now a highly acclaimed rapper and artist.

West Coast Jewelers: Keeping On Keeping On…

As West Coast Jewelers wraps their first year in business, they have had many ups. First, they’ve made it through one year – this is a difficult milestone for any business.

They keep filling orders for custom jewelry, thick, blingy flash cuban links (gold chains), and buying and selling and repairing jewelry. While most business owners wouldn’t look at one year as a sign of tenacity, remembering your first year in business you might remember the incredible stress, which time has somewhat muted. It’s an accomplishment.

It’s also an accomplishment that they’ve landed some very interesting customers, including one Isaiah Rashad. Rashad is under the Top Dawg Entertainment label, along with Jay Rock, Kendrick Lamar and other huge names in the LA rap scene. We recently helped them write a release about their experience with Rashad.

Isaiah Rashad orders and buys high-karat custom gold chains from West Coast Jewelers. He loves WCJ’s products, and of course the Sayeghs of WCJ love working with such a great and talented character as Rashad.

A 30-second video showing a basic content piece we did about Isaiah Rashad and his working with West Coast Jewelers.

It’s a good fit. The Sayeghs and Rashad are tenacious players in a tough game.

Temperance: An Interfanatic Quality

Tenacity is the mother of progress.

Valerie M. Hudson

As we look at twenty-two years, I know we have been lucky, but I guess a bit tenacious, too.

Interfanatic Service Focus: Interfanatic Basic SEO Content

Last week, we told you about Chris Locke, Checkered Past Productions, and how we helped him get his small business started with our small cashflow option Interfanatic Basic Website Production. This week, it’s about content. Specifically, our Interfanatic Basic SEO Content.

If you have a digital presence (a website, a social media account for your business, et cetera), all content is SEO content. Or rather, it has the potential to be, if you craft it properly.

“We custom write different lengths of SEO Content (involving different amounts of labor) for different levels of budget.”

There are many businesses who offer to write SEO content for you. Some of it is actually good – but not much. We produce excellent content with SEO in mind. Pair our content production (one of our management plans, or a standalone digital marketing content plan we put together for you) with a couple of SEO Situation Reports and we’ll get you moving down the right path.

We have different levels (lengths) of content for different levels of effectiveness. Get some links into that content (from your social, email marketing sends, et cetera) and now with our properly prepared SEO Content, you’ve got useful results coming your way.

So have a look at our SEO Content – see what we can do for you. We could transform your entire website into something useful with just the right content and digital marketing.

Interfanatic: Tenacity is why we’re known.

You know how many millions of website companies have come and gone? They’ve gone because they straight up disappeared on their clients. We didn’t. We’ve fired clients, and yes, we’ve been fired – but we figured out what was wrong so it wouldn’t happen again. We stuck with it so we can be here for you, so we can be here to help. And, our many customers know very well how effective we have been for them. Call us now. We’ll get you on the right track with digital marketing and SEO. We have the answer.


Honor: West Coast Jewelers – Interfanatic Customer Spotlight

West Coast Jewelers, for our Customer Spotlight on Honor, an Interfanatic Quality

If you honor and serve the people who work for you, they will honor and serve you.

Mary Kay Ash

Another week, another week closer to honorable leadership?

This quote speaks to me because I was raised around this philosophy. I grew up in a family business with thousands of incredibly appreciated workers.

All business must be honorable if it is to survive, thrive, and do well for the community around it.

This week, we’re helping a new business launch. And I guarantee you that in their line of work, they would go nowhere fast were they not honorable.

Honor: An Interfanatic Quality

When you work with honor, people know they can depend on you. Trust comes from doing deals with honor.

There’s no reason to go into business if you refuse to hold your honor and that of your customers in esteem.

Hopefully, that’s why we’re here after over 20 years. We always treat our customers with honor. I know our customers appreciate the work we do.

West Coast Jewelers – Bringing Business with Honor

The cash for gold business is not one known for honor. But Firas Sayegh and his family business are determined to raise the bar on their competition.

“West Coast Jewelers pay for gold like coin dealers pay: the most.”

It’s a difficult thing to open any business. But the thing about West Coast Jewelers is that they have a very clear unique selling proposition. They do custom jewelry for beauty, and also for investment.

Everyone knows that taking scrap gold to a cash for gold place is the best way to lose money. They pay the least – sometimes a criminally small amount – for gold. Jewelers pay the next most, and coin shops pay the most. As West Coast Jewelers works with bullion dealers, they’re almost like a coin dealer who does jewelry. They pay for gold like coin dealers pay.

But the most important thing Firas brings to his business is his honor. And he knows this. You don’t get far in the gold and jewelry business cheating people. Not ever, but especially in the age of social media. Firas Sayegh and West Coast Jewelers are transparent and embrace social media, like so many young entrepreneurs. The people of West Coast Jewelers deal in honor.

Interfanatic Service Focus: Interfanatic Power Landing Page Creation & Optimization

When you set up your new digital advertising campaign, it’s always most efficient to pair your ad campaign with a landing page to match.

We set up landing pages. And then we watch the data and learn from it. We improve. We keep tweaking until we get the most out of the campaign and landing page, making them work together beautifully.

Get more from your digital ad spend. Get us to set up and optimize a landing page that converts.

Interfanatic: Dealing in Honor

We’re here by the grace of God to help you by doing what we do best. And we do it for you honestly, with honor.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Honor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Honor, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

I remember watching Steven Tyler talk about the way he wanted to honor his fans. It’s not the same thing as honoring your workers, but it seems like the right message. You have to truly honor your fans with truth, hard work to create excellent results. We got to go see Aerosmith in concert last year in Vegas, and man what a show. It was a wonderful experience, and I felt honored to be there, and honored by the Aerosmith troupe.