Order: The Berns Company – Interfanatic Customer Spotlight

The Berns Company, for our Customer Spotlight on Order, an Interfanatic Quality

“Some people regard discipline as a chore. For me, it is a kind of order that sets me free to fly.”

-Julie Andrews

Order and discipline are inseparable. Discipline and order are an absolute requirement to running a successful business. Luckily, we do our part for you and your digital marketing.

During International Woman’s Month, I found a number of quotes about order – but I like this one from Julie Andrews. She overcame adversity to fly, and to take us on those flights with her.

On the other hand, forklifts are firmly rooted on the ground. When I think of the requirements of order and discipline, nobody beats tracking the many warehouses filled with forklift parts and compound parts of The Berns Company. The Berns Co is a Southern California institution, and it was our pleasure recently to assist them with some digital marketing consultation.

Order: An Interfanatic Quality

To keep the ship going the right direction, you have to keep adjusting the sales. It takes order to keep everything running well. We’ve spent decades coming up with systems and processes to ensure success for our clients.

Those systems and processes work, and we continue to regularly improve them. It’s part of the orderly nature of the way we do business to seek out improvements and apply them.

And we’re not alone. This isn’t uncommon. But keeping it up for a long time – that is uncommon. Especially in our business.

The Berns Company: Order or Demise

When you track hundreds of thousands of parts over a half dozen warehouses around the United States, keeping track of your inventory is a daunting task. Order is a minimum requirement. We’re not talking all new-in-box parts here, either. We’re talking many raw parts, slightly used, pulled from forklifts or still in forklifts. If you don’t know how to get that item when your customer wants it, your sunk!

Steve Berns came to me a few months ago, referred by a satisfied customer. Immediately, we set about getting to the core of his problem and assessing a solution for him. As are all things, it wasn’t simple.

“Tracking an inventory of hundreds of thousands of parts over a half dozen warehouses around the U.S. is daunting. Order is a minimum requirement.”

But we came up with a plan and we helped him to get on track to the results he wants.

Something like The Berns Company, we’ve been around for a while. They’ve managed to successfully help businesses all over the world since 1956 – we’ve got some catching up to do! But the reason they’ve lasted is the same we have. We keep at it, and we do so with order as our ally.

Interfanatic Service Focus: Interfanatic Web Site Maintenance Management Package

Part of our order to keep things rolling for you is the way we manage websites. It used to be you could write some code, upload some images and that was it. Then there were PHP forms to to email inquiries from your site. And then content management came, and the game changed.

Now, because of the way content management is done, it’s immensely complicated. Your typical website is an orchestra of software working together. Because of this, websites are pretty easy to hack.

We do what we can to prevent these problems. The way we do this is through order – through systems and processes developed as best practices through decades. It’s not perfect, but we make sure it gets a little better every day.

We keep the orchestra of software updated and working. It’s not easy. Sometimes, these updates break the site. They conflict with other parts of the site or software, making it a complicated task. The more complicated the site, the harder it gets. It’s easy for a site owner to find their website crashed without any recourse.

That’s what we’re here for. Let us handle it so you can focus on your business. You do you. Let us do your website management.

Interfanatic: Our Order Keeps You Moving

We’re here for our customers. We’ve worked with some of them for decades. We work to build great relationships that last. We do this using a process that helps them feel comfortable and it builds their trust in us through steady and safe work.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Order, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Order, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

This is now a bittersweet image. I got to go flying with my uncle, who passed on in that blue aircraft at the right just a year or so after this was taken.

My uncle was a great pilot. But accidents happen. That said, when he passed, he was on his own. He wasn’t with his buddies. They drilled hard to keep their act safe. They had a lot of fun together, and they did so through discipline, through order. They practiced formation flying with safety at the top of their priority list.

I was in his buddy’s plane here, and my nephew was with my uncle. It was a pretty great experience, absolutely unforgettable. It came about by the pilots all continually working together with an unerring dedication to order.

Order: Dental Power Program – Interfanatic Customer Spotlight

Dental Power Program for our Customer Spotlight on Order, an Interfanatic Quality

“Order marches with weighty and measured strides. Disorder is always in a hurry.”

Napoleon Bonaparte

Keep everything tidy and on track – it’s one of the most difficult tasks in project management with many moving (human) parts. But, it’s what we strive for. Things don’t always go perfectly, but if you can stay ahead of the curve, they often go better.

Napoleon (not as short as we once thought) quotes about thermodynamics – entropy. Keeping things orderly takes time, but if you allow them to devolve to chaos, it happens very, very fast.

We’ve all been a part of or seen a situation spiral out of control. One minute, everything is hunky-dory, the next minute, blammo! Craziness.

Dental Power Program aimed to keep dental offices on track. It aimed to limit the chaos. That’s why they’re a great customer to celebrate during this week while we celebrate order.

We try to retain order, too. Sometimes our clients get a little off the map, but we try to cajole them back to the straight and narrow.

Napoleon tells us to keep things in check, and if we don’t, it’ll all get away fast. in that way, Napoleon was on to something.

Order: An Interfanatic Quality

We have systems and processes we have evolved for decades. Our experience means it’s easier for us to plan for the unexpected than it is for others. We have rigorous notes, back-ups, and files to make sure if anything gets out of place, we can fix it back up quickly.

It’s these kinds of systems that help us keep our workload even. We might have a project that is behind for whatever reason (client, unexpected issues, who knows) but because we keep things in order, our other projects proceed on track.

We do this for the sanity of our clients, but also for ourselves. It’s the only way to fly.

Dental Power Program – A Continuous Stream of Customers

One of the main focuses every business have is a regular stream of customers. A business fails because of too many customers in too short a period almost as often as it does because it doesn’t have enough customers.

“We work with folks from all over the world, but it’s fun working with locals, too. Especially when they’re orderly.”

Dental Power Program was a system designed to help dental offices keep a regular stream of customers and appointments. Not too many, not too little. It kept dental businesses in that magic Goldilocks zone.

(We do this, too, through our Digital Marketing – and we’re very good at it!)

When Dental Power Program, based in Palos Verdes, CA, came to us needing help with their website, we of course were happy to oblige a cool local business. We work with folks from all over the world, but it’s fun working with locals, too.

They were very orderly. It was a good experience.

Keeping the Chaos in Check:
Interfanatic Power Social Advertising

Social Media feels like the wild west for many people. And for a lot of companies, it’s tough to nail down effectiveness and ROI.

A great way to do that is by bringing order to the choas with some social advertising.

With a very small ad spend, you can see the impact of your results greatly multiplied.

One of the tricky things about Social Media is the catch-22 of getting established. Until you’re established, you’re not popular. Until you’re popular, you can’t get established.

You can shortcut getting established with some advertising. Push your most popular posts out and get more (brutal, honest) feedback and data than you can by allowing social media results to vacillate minus a concerted effort. The amount of time you take to make a great social media campaign is significant – back it up with a small investment so you’re sure to get results.

We often condone coordinating a social media campaign across multiple platforms, so that you can see where your customers are and where your product, service, and message best resonate. When Facebook doesn’t work, try Instagram. Where Insta fails, go with Linkedin – but you can’t know if you try just one platform. By skimping, you may be missing out on great customers – and great data.

At the end of the day, you need order to interpret all that data – and somebody who knows what they’re looking at.

We’re here to help.

Interfanatic and Order

When you come to us, we’ll guide you through our process to ensure we have a great time and great success working together.

Isn’t that what you want? It’s what I want.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

The ultimate order from chaos – sheet music. It’s difficult for me to fathom keeping music consistent across instruments, across time, without a recorded version. But sheet music accomplishes that – it’s a mathematical writing skill. And it’s amazing. Pictured above is a snap of my sheet music from Rachmoninov’s Piano Concerto #3 in D# Minor. This piece is the one that made me really fall in love with classical music. I’ve always loved Copland, but otherwise, classical for me was just pretty sounds. The depth of the passion of Rachmoninov brought the genre alive for me. And this piece in particular. Its intricacy, its beauty, its passion all run deep. The complexity is beautiful. And yet, 100 years later, any aspiring, talented, and hard-working musician can tackle it all because of the order of sheet music.