Ingenuity: FARUS, LLC – Interfanatic Customer Spotlight

FARUS, for our Customer Spotlight on Ingenuity, an Interfanatic Quality

The best substitute for money is ingenuity.

– Patti Page

Money gives the ability to power through problems, so long as you have it. But it’s most often not the most efficient or effective way to solve problems. It can be. But not always.

Often, there is a much less expensive, much more efficient solution. And that solution is arrived at with your noggin’. Experience and ingenuity.

And Patti Page, a country starlet, saw problems solved both ways during her vast experience, no doubt. Her experience showed her that ingenuity could substitute for money.

Our experience is the same.

We love (LOVE) coming up with a clever solution that saves money. In that way, we feel we’re very efficient. It’s always our goal to save our customers money in a practical way.

Ingenuity: An Interfanatic Quality

There’s always a way. We love to find it.

It’s our team’s hobby to find novel ways to approach new problems with reliable and excellent results. You’ll find we don’t always jump on to the latest technologies. But what we do is find ways to make established solutions work in a new way – sometimes, a way that has never been considered.

We don’t reinvent the wheel. But we do find ways to make it roll easier.

FARUS, LLC – Innovators Using Ingenuity as Their Capital

FARUS came to us about a decade ago. They had ideas. But they needed credibility. They needed a website.

So, we created one for them. It was quick and simple and a great project.

It was fun because it was the classic founder situation. Some college buddies had figured out how to make stuff work better, got together, and after graduation they made the stuff. And it worked better.

Their work has led to medical breakthroughs in optics and helped millions of people. It’s one of the unseen companies quietly doing its thing.

“…the classic founder situation. Some college buddies had figured out how to make stuff work better, got together, and after graduation they made the stuff.”

Their American Dream played out in front of us. We’re so pleased we could help them find the credibility.

An Ingenious Method:
Interfanatic The Works AI-Powered Social Media Marketing

Social Media Marketing. The platforms want you to think the best way to increase your reach is through paying for ads. And that is a good way to increase reach.

But what if you were able to up your post count with minimal effort? You wouldn’t reach non-followers as much as you would with paid boosts, but you could be sure your message is being seen consistently by your loyal follower base.

That’s where our AI-Powered service comes in. It’s an extremely cost efficient way to up your post count and increase engagement from your existing audience. We use a tool that does much of the heavy lifting, but we proof it and make sure the messages are on point before scheduling them.

We augment existing Social Media marketing campaigns with our AI-Powered tool. You wouldn’t want to run Social Media standalone, but if you’re already posting a couple of times per week, how nice would it be to be hitting your followers feeds a couple more times per week? A couple more times per day?

Talk to us. We’ll get you set up. Get your Social Media working for you.

Interfanatic and Ingenuity

We use proven technologies in novel ways to solve problems cost-effectively for our customers. We’re all about ROI. And, as Page says: the best way to ROI is to think yourself there, rather than spend yourself there.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Ingenuity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Ingenuity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

As you may know, following the release of Ford v. Ferrari last year, Carrol Shelby was quite ingenious. Let’s take a lightweight British car, put a powerful American Enigne in it, and see what happens. Well, unless you don’t know anything about anything, you know that Shelby’s Cobras won a lot of races. It was that kind of ingenuity that made Shell a legend. I was lucky to visit the Shelby facility here in Torrance, and I snapped these two looking like they were ready to remove a layer of asphalt from a strip.


Black Lives Matter.

Ingenuity. It may not seem ingenious to some, but looking at people as if we’re 99.9% the same is a genuine breakthrough for some people. Our differences strengthen our culture, but we’re all one race. What we’re taught is what’s different. Overcoming intuitive tribalism and poor education, overcoming insecurities – that’s hard. Working together to build something will always be harder than tearing things down. Weak leaders show us how to tear things down. Strong leaders lead us to be greater together.

This is America.

We can do better.

I recently had an interesting conversation about Lewis Hamilton. It had come to some old white guy’s attention that two old white guys thought Hamilton was overdoing it with his anti-racism messaging. I told him I didn’t think it was the place of old white guys – who never see real racism – to comment.

Why don’t we have more black racing drivers? People of all races excel in all sports. If you don’t see the obvious answer in front of your nose, it’s not that you’re ingenious, it’s because you’re racist.

Yes, generally speaking, if you’re quick, the best will pick you up. But there’s more to motorsport. You have to be good with sponsors, too. And some sponsors – wittingly or unwittingly – may not be smart enough to figure out how to work with drivers they’re not used to. Could it be systemic racism stops black racing drivers from succeeding?

And, everyone knows you have to start when you’re four. How many people can afford to put their kid in a kart when he’s four? Do you think there are greater or fewer black parents than can? Could it be systemic racism stops black racing drivers from succeeding?

And, let’s be fair – there are PLENTY of wealthy black parents. Not as many as wealthy white parents, obviously. But to get into something, you have to be exposed and you have to want to. Where are the heroes?

Well, we have black one right now in F1. His name is Lewis Hamilton. And if you don’t like him, it’s probably because you’re racist. Because he is overcoming and excelling and succeeding. That means there will be more black racing drivers from all over the world in the coming generations. The world moves on. Come with us or stand aside.

A black driver winning World Championships for Hitler’s favorite auto manufacturer. If the rest of the world can move along like that, you prove to us you’re not ingenious when you cannot.

Side note: I was weak. At Austin a few years ago, I did not kneel at the USGP during the national anthem. I wanted to. I knew it was the right thing to do. In fact, I remember I was sleepless because of it. My family wouldn’t approve. We were in Texas. I could legitimately get shot or beat up if I did the right thing. And I did not because I was weak.

Hamilton recently fessed up that he made the same mistake. It made me feel so much better. But now we’ve made that mistake, and we’ve learned from it. We won’t do it again.