rolling hills Archives - Interfanatic Digital Marketing with Web Site Maintenance & Design

Courage: Palos Verdes Coin Exchange – Interfanatic Customer Spotlight

“Without courage, wisdom bears no fruit.”
– Baltasar Gracian

Coin dealers require immense knowledge. Just to know where to look for current market prices takes understanding of using a huge number of varied resources. And, like all business ventures, they must exhibit immense courage to go out on their own and earn a living wage.

Most coin business in 2021 is online. It’s less risky and simpler that way. Many brick and mortars have closed their doors, eschewing complications and overhead in favor of doing business online only.

Not Ron Sannes and Vincent Rangone of Palos Verdes Coin Exchange. They have bucked the trend, opening, succeeding, and indeed growing their business at its physical location. Sannes and Rangone do so by harnessing their immense knowledge and by employing their courage. They use their experience to power their self-confidence, harnessing their courage and turning it in to success.

Gracian knew many wise people. And he saw many persecuted and slaughtered for their wisdom in their faith. But he also saw that wisdom not shared was wasted.

Sannes and Rangone use their wisdom and courage to succeed. And we’re so pleased to be an integral part of their success.

I’ve had the pleasure of knowing Sannes for close to a decade. If you know Sannes the way I know him, you know he personifies courage.

Courage: An Interfanatic Quality

We don’t claim to be courageous, but I guess we must be at least a little. I prefer to think of Interfanatic as encouraging the courageous. We guide them with our wisdom and experience to success. Courage is definitely a part of our everyday life, but just a little bit. We keep going and we do our best to help our courageous clientele thrive.

Palos Verdes Coin Exchange: Wisdom Empowered by Courage

Do you have any idea how complicated it is to price a coin? First, you must authenticate it – difficult in this time of sophisticated and prevalent counterfeits. Then, you must grade it. Difficult to ascertain even for the most seasoned coin graders. Then you must know how to correctly employ a cross-section of coin market exchanges to properly price your coin for a viable sale. As a dealer, you must know the highest amount you can pay and still make money on a sale, and you must price competitively for a quick sale as collectors don’t like stale inventory. And you must have the knowledge to do all of this with confidence, on the fly without any reference but your experience.

That’s exactly what Ron and Vince do daily at PV Coin Exchange. They have earned an excellent reputation as fair dealers from both sellers and buyers.

Palos Verdes Coin Exchange deals daily in both run of the mill coins like common Lincoln cents and Morgan dollars, to rarities both conditional and exquisite. They deal in bulk 90% silver and rare certified gold coins. Their shop in Malaga Cove, near the police station (safe) and wisely positioned at the foot of the Palos Verdes Peninsula ‘Hill’ gives them an excellent place of business for estate inheritors and coin collectors.

Palos Verdes Coin Exchange is also a member in good standing of the Palos Verdes Peninsula Chamber of Commerce. This gives buyers and sellers confidence in an established business.

“Interfanatic manages PV Coin Exchange‘s Search Ad spend to help them provide a consistently high level of service.”

It’s great fun working with PV Coin Exchange. They’re great at what they do, and the subject matter is interesting. I often find myself enthralled by the history that these little artistic artifacts, these coins, represent.

They asked us to set up some Search Ads to present their business to the locals. It’s working out well. Their reputation is building and they now have a steady stream of regulars that come by the shop to see what’s new. The locals on the Hill now know they have a resource they can trust to get fair prices for their coins when they sell an estate or collection from Palos Verdes.

When business slows down, we increase their ad spend to keep a steady stream of customers. When the shop gets busy, we turn down their spend so they don’t get overwhelmed. All of this ensures they provide a high, consistent level of service.

Also, as we have substantial experience at many levels in the numismatics industry, we often consult for them and discuss business ideas. All in all, it’s a great relationship.

Interfanatic Service Focus: Interfanatic Basic Domain Concierge

So you have a business idea, but you’re not sure how to get a domain. We’re experts in buying, selling and procuring domain names. Sometimes customers ask us to pick up a few domains while they consider their options.

The way it works is, of course ‘.com’ domains are still the most desirable. Also, shorter domain names are more in-demand. As such all four-letter .coms are bought. Most of the five-letters are gone, too. As such, even major businesses are settling for non-.coms or longer domain names.

You can set up a subdomain, xxxx.domainname.com, for free if you have that domain. And of course you can your domain length to help customers find the right part of your website. For instance, we often use get.interfanatic.com to direct people to our Get A Quote page. And that page is interfanatic.com/get-a-quote. It’s intuitive and memorable, making it easy for our customers and search engines to find.

A few years ago, a friend of ours came to us with a business idea. He wasn’t sure exactly which direction he wanted to go, so we picked up a few domains for him. One particularly desirable domain had recently come back on the market, so we swooped in and picked it up for him. We also picked up a couple that were slightly less desirable so if he wanted to sell his best domain for a profit, he had that option.

We’ve also negotiated to purchase already-taken domains for customers. And sometimes, companies want a second domain just for their email addresses. We’ve handled all of that, too. We’ve done all manners of domain dealing for clients in our 20 year history.

So if you’re thinking of a business idea, come to us and we’ll take care of you. We’ll get the best domain for you and handle the renewals. That way, if you ever get a suspicious email, you don’t have to worry about it – we take care of that for you. Our service helps our customers rest easy about their most valuable commodities – their domain names.

Interfanatic: Promoting the Courageous

It’s daunting to take that first step. Whether you’re a serial entrepreneur or a first-time trep, we love consulting with you and lending our experience to tour success. Let’s build something great together. Not only have we helped many new businesses succeed, we’ve helped to start new businesses, from drafting complete plans, to marketing, and to working through start-up problems. Of course, we’ve helped many successful businesses break through to the next level, too.

We’re here for the courageous. We helped you take the step, and we helped you take the right step in the right direction, with back-up plans in case things don’t go as planned the first time.

We’re here for you.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Courage, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

Endeavour – she represents the courage to continue. After the Challenger debacle, it would have been easy to pack it in. But NASA didn’t. With the help of good people, they were forced to face their complacency. The shuttle program was forced to ask questions it didn’t want to ask. It was forced to look into things for which it didn’t want to see the answer. It took courage, but ask they did. Answer they did. It wasn’t pleasant. With courage, Endeavour was the result. And with it, the shuttle program continued.

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Family: Medawar Fine Jewelers – Interfanatic Customer Spotlight

Customer Spotlight, Partners

“Everyone needs a house to live in, but a supportive family is what builds a home.”
– Anthony Liccione

“A supportive family is what builds a home”… Wise words from the young man Liccione. And its true – we all need support. We will not make it without support. At some point or another, we all have needed a little (or a lot of) help. For many of us lucky ones, it’s family that sticks it out with us.

We work hard for our customers. We try to treat them like family. Our best customers treat us like family. They trust us like family because they know we work extra hard for them. We measure our our results in our customers success. And they measure our results in their success.

So, we try to build a supportive framework for our customers. We help them build their home with our talents. It’s hard work, but when it pays off, it pays off big.

I grew up in a family business. And so did the Medawar brothers. Robert Medawar has built a beautiful home in his business by treating his customers like family. And whenever they need help with digital marketing, they come to Interfanatic.

While I celebrate family, I celebrate the success of the Medawar family – a tradition on the Palos Verdes Peninsula for over 40 years. We’ve done business with the Medawars for about three-quarters of that, and we’ve been involved in their digital marketing now for over a decade. It’s a good partnership because it works. We understand family business.

Family: An Interfanatic Quality

We’ve been a part of or worked with family businesses for a couple of decades. We know how they work. We understand the intricacies, the particular difficulties that can arise as part of family business. It’s not like working for a regular business.

And you know that saying, “nobody will ever treat your business like you do”? We’re familiar with that. And it’s something we strive against daily. We treat all businesses as if they were our own – as if the owner is part of our family. And I don’t just mean our Interfanatic family. I mean part of our family – a brother or sister, mother, father, daughter or son we want to help succeed.

Medawar Fine Jewelers: A Family Business, and a Tradition on Southern California’s Palos Verdes Peninsula for over 40 Years

Working with family poses its own unique challenges. There may be sibling rivalries, paternal or maternal expectations that seem impossible, or it may simply not be your calling. Rivalries between parents and children are a constant challenge in family businesses. The next generation wants to try new things, and often the generation that built the business insists on relying upon what works – what got the business where it is.

We understand all of this – we’ve lived it. We’ve watched it, we’ve even intervened in it using our experience. Not often – that’s not our place. But since we have this unique experience, it sometimes helps.

Medawar is a large and successful family in the jewelry business. And Robert Medawar and brother Roy have created a successful business on the Palos Verdes Peninsula, Medawar Fine Jewelers, by treating their customers as we treat ours – like family.

“…Robert Medawar has created a successful business on the Palos Verdes Peninsula, Medawar Fine Jewelers, by treating their customers … like family.”

The jewelry business is adjusting, as is every business right now. Things are changing, not just with time, as usual, but with the demands of our business environment changing to new realities. More people are shopping online. More people are shopping on price, rather than relying on quality people to work with. It’s not a good adjustment, and things will change again. But that’s the reality we must adjust to that is in front of us.

We’ve worked with Medawar for over a decade. We began with minor tweaks to the site, then an all-new site design. Now, we’re doing it again. We’re adjusting to the changing demands of business and Internet.

They came to us because we’re family. Not literally, but our families have worked together now for close to four decades. They’ve tried other companies in the past, but in the end they know they can rely on us because we treat them as they treat us: like family.

And they do the same for you. When you need something really unique and special for a member of your family – or perhaps somebody you’d like to make part of your family – they’ve got it. They have phenomenal jewelry at all price points from the best, most exclusive makers in the jewelry business. They have and fix jewelry. They have and fix watches. They have and fix clocks – one of the few family businesses that fixes clocks left in the business. Gold rings, earrings, diamond rings, diamond watches, gold watches, necklaces, pendants, charms – Medawar Fine Jewelers has the right thing.

They also have unique gifts for people. If you’re like me, there are at least a half-dozen people in your life who are very hard to buy gifts for. Medawar has the right gift. I rely on them regularly to get the right item for the right person. Like I said, they, like us, can work with all budgets.

Call or go in. Feel the warmth of family, and find exactly the right thing at Medawar Fine Jewelers on the Palos Verdes Peninsula.

Interfanatic Service Focus: Interfanatic Power Social Media Advertising

Social Media has changed business a number of times. Every time there’s a new “it” platform, people flock to is, and businesses follow, schlepping their wares.

It’s inconsistent. Once social media becomes saturated, it’s no longer fun. It often becomes a place simply filled with banner after banner of advertisement, driving users nuts. But, for people who know what they’re doing, it can also be a goldmine.

It’s an opportunity for a business to interact with customers and potential customers in a very relaxed, informal way. It’s a chance for brands to interact with their constituents in a way that wasn’t possible before – it can feel very personal. You can message your idol, or make a product suggestion, or request assistance, all through social media. And if you as a business don’t respond, you may incur the wrath of disgruntled entitled social media followers.

For that reason, some brands avoid Social Media. Others dive in and revel in it.

But to get out there, you must first begin. And to get your posts seen by thousands when you don’t have thousands of followers yet, you must advertise.

We can help with that. We’ve been doing social media advertising for close to a decade – not as long as we’ve been doing social media – but we know the ins and outs. We know how to maximize spend, and we love helping our family of customers succeed.

Interfanatic: Providing for a Family of Businesses

We’d love to have you in our family. We love working with businesses of all kinds and sizes. Family businesses, corporations, and sole proprietors – we work with them all. Big budget, small budget, somewhere-in-between budget, we can work with that. We’re here to help you be more successful.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Family, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

This flock of pelicans… Looks like a fun family to me. I see there’s one interloper there, but they don’t seem to fussed by him. Just caught this one day while walking down the beach.

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Courage: Palos Verdes Peninsula Chamber of Commerce – Interfanatic Customer Spotlight

Customer Spotlight, Partners

“He who is not courageous enough to take risks will accomplish nothing in life.”
– Muhammad Ali

Risk-taking – not for the wary. Putting yourself out there, doing something new, taking the road less taken – all signs of courage. All signs of a person starting their own new business.

There’s an audacity about doing things your way and making it work. Especially when you have others depending on you to make it work.

In a way, this quote is a little shallow because it comes from somebody for whom this advice worked well. There are millions of others who have taken this advice and for whom it did not go well. We don’t hear from them, though…

For months, we’ve been told to limit our contact with others. Some took it seriously. Others did not. Some chose to take risks with their own lives, but more importantly, with the lives of others. It comes back to which information sources we choose to trust, I suppose. Many people distrusted the advice of people they didn’t want to hear, or people they didn’t want to hear from. The result is, while things were under control for a bit, everything those people have been telling us is true. This isn’t political, we were in a tenuous state, and now things are substantially worse because of the risk takers.

So: take risks. But be prudent. And mind your information sources. Maybe the ones telling you what you want to hear aren’t the most trustworthy.

Courage: An Interfanatic Quality

We take risks every day. Design is risk. To tell the story in a new way, you have to be audacious – you have to find a way to make your customer stand out while not taking too much risk. Their reputation depends on it.

But we are prudent about the risks we take. We don’t take risks because we want to, or just for the sake of taking risks. We do it when it’s required and when the payoff is worth the effort.

Palos Verdes Peninsula Chamber of Commerce – Supporting the Courageous

Every small business who deals with the Palos Verdes Peninsula Chamber of Commerce understands risks and the rewards that may come. Some have reaped those rewards, but many are just making the attempt.

“The PVP Chamber works hard to be a resource and to help small businesses survive and thrive.”

Every small business I meet in or around Palos Verdes, I recommend they join the PVP Chamber. I know the work the PVP Chamber staff puts forth for its membership. When things are good or like now, when things are tough, they work hard to be a resource and to help those small businesses survive and thrive.

So they know risk – and they know courage. They encourage courage, and try to help their small businesses put their best foot forward.

It was great fun to work with the Chamber on their Social Media efforts. We helped them get the word out about the PV Street Fair using their social media accounts as a tool. We then strategized and implemented a successful ongoing social media campaign, celebrating their member businesses, until they had the resources to to take over the project themselves.

The Palos Verdes Peninsula Chamber of Commerce is great to work with. They’re fantastic to have on your side.

Interfanatic Service Focus: Interfanatic Power Social Media Advertising

Social Media can be brilliantly effective when the stars align, but getting that post to go viral, while the dream, is a bit like hitting the lottery. It can happen, but…

So if you need your posts in front of more eyes, the answer is Social Media Advertising. It doesn’t necessarily guarantee engagement, but it does guarantee reach. And when handled properly, that reach is effective, and it helps your engagement. When not handled properly, it’s a waste of money.

We really enjoy helping our customers dial in their social media. We can use our experience to help you!

Interfanatic: Encouraging Courage

We like to think we’re like the Palos Verdes Peninsula Chamber in that we help small businesses put their best foot forward. In that way, we’re really complimentary businesses. We’re trying to help the audacious make their mark while minimizing the big risks they have to take to make it happen.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Courage is forged in the fire of risk. If a small business emerges, they may be burnt and hammered, but they are more likely to last the further tests that come at them.

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