Tenacity: Intuitive Touch Massage & Wellness – Interfanatic Customer Spotlight

Eric Smith's Intuitive Touch Massage and Wellness for our Customer Spotlight on Tenacity, an Interfanatic Quality

β€œβ€¦it is your talent and tenacity that will carve out, shape and seal your possibilities and destiny.”

Rasheed Ogunlaru

Talent and tenacity will seal your destiny. In an ideal world, that is definitely true. I’m so pleased Ogunlaru has this optimism now.

Last week, the words of an extremist, this week; inspiring words from an ideal viewpoint. For many Americans, this idea is true.

Talent helps you work smart. Tenacity helps you work hard. One without the other is insufficient in our overpopulated world.

There was a time when talent was sufficient to get by. There was a time when tenacity was enough to get by. But today, in 2020, you need talent, tenacity, and quite a bit of luck to thrive.

Tenacity alone is not enough to seal your destiny. But it does play a huge part.

Tenacity: An Interfanatic Quality

There are many times we want to give up. And you can if you want. Doing so allows your destiny to change. If you want to control your own destiny, you must keep after your goals – to control your own destiny.

There have been projects where I wanted to throw in the towel. Things just weren’t working out. They client wasn’t paying. The designer simply didn’t deliver. But as I’ve found so many times, with tenacity all things can be overcome.

And the result is a growing book of work we can be very proud of.

We often love coming up with a novel way of tackling a problem. For most things, we stick to what works. But when you try new things, they don’t always work the first time. And in that way, progress is powered by tenacity.

As Eric Smith knows well….

Eric Smith & Intuitive Touch Massage and Wellness – Tenacity in Action

When Eric Smith relocated to Southern California a few years ago, he knew tenacity would work in his favor. When he created Intuitive Touch Massage and Wellness, based in Torrance, California, he knew it wouldn’t be easy to survive in a packed locale. But he also knew he could do it.

There are many massage professionals in Southern California. Eric brings his own brand of tenacity and a large vision – and plenty of goodness – to making his business a success.

“Armed with [an Interfanatic SEO Sit Rep and] … his tenacity, he’s improving his website’s performance and bringing in more customers.”

We had the pleasure of working with Eric last year when we helped him to understand his website better through one of our Situation Reports. We did a SEO Situation Report to show him decisively what was working, what wasn’t, and where his competitors stacked up. Armed with this new information and some of his tenacity, he’s improving his website’s performance and bringing in more customers.

We showed him where his website ranked in SERPs (search engine result pages) for local and generic terms important to his business. We then explained what was needed to improve those results.

Good white hat SEO definitely requires tenacity. And we know how to do that.

Tenacity – Know Where you Stand with an Interfanatic Basic SEO Sit Rep

After the success of our Basic SEO Sit Rep, we expanded our Situation Report Service into other areas. We now do SitReps for SEO, Website Performance, and Marketing Message. We also do four tiers of SitRep for each: Free, Basic, Power and The Works.

Free is a quick help for somebody who needs a hand and can’t afford to pay for service. We do a quick check and as we’re experts at all this. With a look at your site, we give you the what may be the easiest or biggest area where your site needs improvement.

Compared to Free, Basic is much more comprehensive. We spend a couple of hours working with the client to understand their needs and give them a snapshot of their current situation, including multiple areas for improvement to reach their goals.

Power is the same work, but again, much more comprehensive – more time invested. We invest about twice the time we do on a Basic Report. The Works is again, much more comprehensive than Power even, and may include all three areas of performance – SEO, technical, and messaging.

If we can help you, we want to. We feel successful when we help you become successful.

We helped Eric, and it was awesome.

How can we help you?

Interfanatic and Sticking With It

Success in the deep ocean of the Internet requires fanatical tenacity. Luckily, we’re here for that.

We don’t quit. We just keep after it, no matter what happens.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Tenacity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Tenacity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

After some very serious topics, I thought I would talk about something even more serious this week. You see, for some people, the above requires great determination. But because of my personal tenacity (combined with diligence in working out… sorta) my training has brought me to a place where the above is easily conquered. Not many have the ability to take that on like I do. Others get stomach aches when I’m just getting started. My wife prepared for me this beautiful sundae. And if you’re jealous, all is right in the world: you most definitely should be.


Black Lives Matter.

Another week, another scandal. This week, we’re concerned also for our friends and neighbors around California and the Pacific Northwest. I heard a report this morning that they may have containment of the creek fire in one month and one week. Surely, a time for tenacity.

And yet our brothers and sisters of colors don’t have a date for containment.

One hundred and fifty years after the conclusion of the Civil War and the abolition of slavery, racism still drives our society.

Racism is not and never will be a uniquely American problem. But we have a way of handling racism here that makes it a big problem and a big part of everything we do.

Conservatives tend to focus on self-belief as the way forward. Liberals tend to focus on belief in all of us as the way forward. But the right way is obviously an appreciation of self and an appreciation of the group. We have to find and bring out the best in both, and keep working on the worst in both.

That work takes talent and tenacity.

This is America.

We must do better.

Our climate is changing, and even if it isn’t, can’t we do better for our planet? Wouldn’t it be nice to not have to worry about our sky spontaneously combusting? And terrorizing and murdering people?

(Yes, I’m aware our fire near Fresno was started by a genius who used pyrotechnics near dry brush. But the fires up North were caused by lightning storms.)

There’s a lot we need to do. There’s a lot we can do. Let’s get to work.

Tenacity: S.T. Go, A Business Comeback Akin to Tiger Woods

ST Go Skincare - Tenacious

Alright, forgive my clickbaity headline. S.T. Go has always been a great company, but they faded, and now they’re back.

In the skincare industry, coming back from that ain’t nothing.

I’m proud to say we got S.T. Go moving again when it was time to move to digital marketing. They’re good people. Tough, but good.

S.T. Go was a massively successful company. They had the perfect marketing mix, the right offers, and customers kept coming, and kept coming back.

After venturing off in another direction, relying on what worked before, sales started to decline.

The ultra-competitive skincare industry never rests, and there were plenty of competitors to gobble their market share.

They Could Have Rested

The owners could have packed it in. They could have rested on their laurels. They could have retired very happy with the success they’d already achieved.

But they didn’t. They’re back. The world has changed so much in the last few years – what worked then is nothing like what works now. It’s funny to think about: 20 years ago, Google wasn’t really a thing. Ten years ago, Facebook was just becoming a real craze in business. And here we are in 2019 and Facebook has waned and Google is still marching on, both behemoths losing the trust of the people.

My, How Things Have Changed… Persevering In 2019

But that’s just a quick snapshot of how things have changed. Thirty years ago, cellphones started to become commonplace. Just ten years ago, iPhones became a thing. Ah, the constant change of communication.

I appreciate the tenacity of S.T. Go

And that’s why I appreciate the tenacity of S.T. Go. The product continues to get better, but it’s always been the best. What changes is perception and the way we reach all of our clients. S.T. Go relies on data, patience, and tenacity.

And the combination of data, patience, and tenacity is a force to be reckoned with.