Honesty: ST Go – Interfanatic Customer Spotlight

ST Go of Beverly Hills, for our Customer Spotlight on Honesty, an Interfanatic Quality

Great peacemakers are all people of integrity, of honesty, but humility.

Nelson Mandela

Integrity, honesty, and humility.

Half of the country right now is relieved, elated even. But half is frustrated and upset. Whether you believe the half that is frustrated and upset is right or not is irrelevant. They are our neighbors.

As I write, we now again have a voice that half of the country believes is one of integrity, honesty and humility. The half of the country that wanted so dearly to believe the lies is unhappy, as they thought their leader was one of integrity, honesty, and humility. He told them what they wanted to – needed to – hear. He told them he won the election and he would continue in his task. He did not.

Now that those lies are exposed, how will they move forward? As humans and as our neighbors, they still hear what they want to hear – just like I do.

“These people,” the universal descriptor of the bigot’s mouth, are my brothers and sisters. They are Americans. They don’t want to be guided.

As the frustrated half of the country watches the Biden inauguration go ahead, will they see that the people who have been feeding them lies – the people assuring them that Trump would have a second term – are dishonest, or, at the very least wrong?

Unity is difficult. Unity requires compromise. Compromise requires integrity, honesty, and humility. Compromise requires work. Compromise allows everyone to be part of the solution and share in it.

Madiba knew that. Well.

There is only one truth. There are not different versions of the truth. Subtle takes can interpret the truth differently, but in the end all we have is honesty as a way forward.

I think of Herair Garboushian, a man who built businesses on honesty. All of my clients built their business on honesty, but Herair has a charismatic way of presenting his business that is honest and profitable. ST Go is founded upon honesty. I respect that.

Honesty: An Interfanatic Quality

In the information age, as it has been for hundreds of years, honesty is difficult to trace. It is told by the people telling the story. If you disagree with their story, or you don’t want to hear it, you are less likely to believe it as the truth. If you can find common ground with their story, it feels honest and you may choose to go along with it.

Crafting the right message is paramount in this world of shades of reality and truth. It’s so difficult to find the truth amongst the lies. But we can help you craft your truth such that people want to go along with it.

We always strive to be honest because other actions are destined for failure. A lack of honesty in business is certain doom. So, we stick to the truth.

Herair Garboushian – Honesty in Business

I like working with Herair. One of the reasons I enjoy working with him is because he’s honest. He also, refreshingly, knows exactly what he wants – that makes things easier. But even better than that, he doesn’t beat around the bush: if it’s wrong, he’ll tell you. If it’s right, he’ll tell you.

And that’s how he built S T Go of Beverly Hills, a major skincare products corporation. He tells his customers how it is, and they appreciate that. Herair makes honest products. He uses honest ingredients. The results speak for themselves.

Herair is also a mover and shaker in the art world. And there, he also has a reputation as an honest business man. In the subjective world of modern art, the truth is as elusive as anywhere in the universe. He speaks to you about your truth toward art or a specific piece, and he uses that honest conversation to explore the art he offers.

“He tells his customers how it is, and they appreciate that. Herair makes honest products. He uses honest ingredients. The results speak for themselves.”

Herair Garboushian is where he is because he is honest.

Interfanatic Service Focus: Interfanatic The Works Year-Round Local Marketing

Another place honesty is crucial: online reputation management. There are many bad apples or even competitors out there who will talk ill of your business. Of course, sometimes a good deal goes bad. It happens. It’s life, it’s business. But the way to address it isn’t to ignore or deny, it’s to engage and be honest. If you screw up – and people know, everyone does – just be honest about it.

We help you do that. We also help you get more positive reviews and help you fix or at least address the few negative ones that come in. You have to engage, you cannot ignore. Otherwise, the momentum due to unfortunate human nature, will be against you.

It’s our pleasure to help you put your best foot forward.

Interfanatic: Giving and Getting Honesty, the Best Way Forward

I’d love to help you with your business. But the only way we can work together productively is if we’re honest with each other. We may disagree at times, but you are the expert in your field. I honestly believe that. If I don’t, I’m unlikely to be able to work with you. And I do want to work with you.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Honesty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Honesty, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

There’s something honest about a blue winter’s day. I photographed this from June Lake some years ago now. As I was looking through images for the social feed, I found this one, and there’s something brutally honest about it. It’s also beautifully romantic at the same time – perhaps because I took it from inside a warm room. True honesty is unforgiving, as are the mountain climes at times. Just like navigating this terrain, the best way forward for all of us is with commitment and honesty.

Simplicity: Garboushian Gallery – Interfanatic Customer Spotlight

GARBOUSHIAN GALLERY for our Customer Spotlight on Simplicity, an Interfanatic Quality

The epitome of sophistication is utter simplicity.

Maya Angelou

Lady Maya comes through with THE TRUTH. As always.

Keep it simple, stupid. The most beautiful things in life appear simple. A sunset, a gorgeous lbd, an incredible F1 car, phenomenal art, a great website.

They all appear simple. They just work.

And prose. The best poetry isn’t complicated. It is the result of malicious editing. Hours for a single sentence or paragraph. The result, the concision, the pointed nature – it all looks so simple. What we read, in fact, is most often the result of a great and complex task with many, many hours of work and planning that went into creating that illusion of simplicity.

Sure, sometime things come together and just work. But usually, even then it is but a culmination of a flogged talent.

We strive for simplicity. We try to make sure it always looks like it, even when it’s not.

Like our home page. No fancy videos or scrolling effects. Black and white. A clear concise message. That’s what we’re about. No distractions.

Simplicity allows you to focus on the important.

Simplicity: An Interfanatic Quality

Many people don’t understand that simplicity is the result of hard work. They see only surface deep and believe that because it looks simple, it must be. But we know better. Were it simple, everyone would do it.

We’re working on a project now that is the culmination of a great many gears trying to gnash together. When we’re finished, the goal is that it will appear simple. But getting it there was not simple.

Like the F1 car. Hundreds of thousands of hours go into making it easy for Lewis Hamilton to appear to cruise to victory on Sunday. Or Pollack. Anybody can splatter paint on a wall. But it will not be so pleasing to the eye, or easing of the mind as a Jackson Pollack. Or Chanel. There are thousands of dress makers out there trying to make a beautiful dress that fits many women, making them feel beautiful. But the simplicity of Coco Chanel’s cuts – the result of hundreds of thousands of trials – is unmistakable.

When I think of simplicity bringing out sophistication, I immediately think of my friend Herair and his Beverly Hills art gallery, GARBOUSHIAN GALLERY.

He keeps it all very simple, very clean. Like our website, his is black and white. His website is a reflection of his gallery. He keeps it simple. The result: the art shines.

Garboushian Gallery – Simplicity and Sophistication in the Modern Art Scene

Everything about Garboushian Gallery is understated. As a result, your eye focuses on what is important – the art.

Garboushian gets up-and-coming artists from all over the world. He brings in art from people whose art goes on to be heavily collected and valuable. Because it’s good.

Sometimes its colorful, sometimes it’s social commentary, sometimes it’s a beautiful sculpture. But in his mind, it is all under rated.

So he makes his website and gallery a canvas on which the art can shine. He keeps it simple.

“…we completed regular updates to the GARBOUSHIAN GALLERY website for many years. His website flourished because it was regularly updated.”

Garboushian came to us about a decade ago, and we completed regular updates to the gallery website for many years. His website flourished because it was regularly updated.

We updated their website. It was simple.

Simplicity – Keep It Simple with Interfanatic The Works Year Round Monthly Maintenance

Have us update your site for you. Or, as websites now require regular maintenance to keep the hackers away, have us update your website at least once per month with our Management services.

Websites are like gardens. They flourish when you tend to them regularly. Come up with some new content or an edit monthly, and after some time you’ll grow organic traffic significantly. We’ll help you come up with a content calendar, and coach you and even edit the content for SEO, if you need it.

Google doesn’t like static sites as much as it likes ones that are regularly updated.

So, we can update your site, make sure the software is current, and do whatever posting you need every month. It’s a win win.

Interfanatic and Keeping it Simple

Keep your website updated. It’ll work better. It really is that simple. That’s what we do.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Simplicity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Simplicity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

A tree is simply resolute. The tree’s function is simple. And the tree is important to our lives. Without trees, our earth crumbles. We’re watching as the ocean temperature rises, our trees and plants all burn. They’ll keep coming back, but for how long? The answer is simple. We have to begin yesterday. The temperature won’t suddenly get cooler.

Adaptability: Peter Getoff – Interfanatic Customer Spotlight

Peter Getoff's The Human Equation - for our Customer Spotlight on Adaptability, an Interfanatic Quality

Enjoying success requires the ability to adapt.

Nolan Ryan

Nolan Ryan stayed on top of baseball – in one of the most taxing positions – for an incredibly long time. He says here that he achieved that with adaptability.

Sometimes a company comes out of the gate looking huge. They seem to be doing everything right. Their customers love them. But even if they had the right product or service mix to answer consumer needs for a specific time, they won’t last. Just as they analyzed and adapted, to their opening moment, they have to keep analyzing and adapting.

Sears. Kodak. K-Mart. JC Penneys. All retail giants, gone.

The one I find most interesting is Sears. One of the original catalog companies is flailing and failing in 2020. Because somehow, they have not adapted their catalog model to the Internet: the most recent catalog going to everyone in the world.

On the face of it, they should be perfectly positioned to OWN the Internet and Internet retail. And yet, here comes a book seller who puts them and all other book sellers out of business. It’s remarkable.

Adapt. Just like Ryan suggest we need to.

Adaptability: An Interfanatic Quality

Because there are so many companies that come out of the gate without any way to monetize but billions of fake dollars in investment, there are hundreds of flavors of the month in this bizz. I tend to ignore all of them at first.

Once a company has been around for a while, once I feel it will be a viable long-term solution for filling needs, I start to pay attention.

If we tried to adapt to every new flavor of the month, we’d never get anything done. But if we did not adapt to the time-tested shifts in our industry, we wouldn’t be in business for over 20 years.

So, we adapt. An in many ways, we continually innovate. What we do is work in a way that is beneficial for our customers to do so.

Peter Getoff, Psychotherapist, Corporate Consultant and Trainer – Continually Adapting

We’re working with Peter Getoff to help people learn more about his business. He’s a very successful psychotherapist, corporate consultant, and an nfp management trainer in West Los Angeles.

And after working with Peter for some time, it’s clear that he understands the need to adapt. More than most. Even though he’s already quite successful, he wants to do more for his community, and getting to that next level requires adaptation.

It’s a pleasure to work with Getoff, and in many ways it’s because he’s willing to listen and change the things that need to be changed.

Even though he’s already quite successful, Getoff wants to do more for his community, and getting to that next level requires adaptation.”

Getoff’s industry is heavily influenced by the digital world, and he has chosen to embrace that digital world. To adapt – to work with it – to further his practice and his involvement.

By adapting to the world around him, Peter Getoff serves better himself, his customers, and his community. He acknowledges that things around him are changing and need more change. And he makes himself a positive part of that changing action.

Adapting to your Customers: Interfanatic Power Search Advertising with Setup

We have many great way to invest a small amount a learn a ton about your customers. One of the most efficient and enlightening is Search Advertising, like Google and Bing Ads.

You start with what you think you know about your customers. And sometimes you’re right. Sometimes you learn. And when you learn, you can adapt your business to better serve your customers.

For example, you run some ads for Product 1 you offer in Location A. But from running ads, you find that nobody in Location A is searching for Product 1. People in Location B are. Potential customers in Location A are looking for something like Product 1, but not exactly the same thing.

If you want to sell to the people in Location A, you can adapt your business by selling a different product. If you want to sell to people in Location B, you change your product to get them what they’re looking for. And, you can continue to run ads in different locations until you find a location with customers interested in your inventory of Product 1.

You might never figure this out if you never ran any ads. You can find out so much, so inexpensively, so fast. Search Ads are a great way to learn about your business so that you can adapt it to reach the customers are looking for.

And with Interfanatic, learning about your customers and product fit can be very, very inexpensive.

Interfanatic and Adaptability

After 20 years of working with many businesses, we have ideas to help you adapt. We can help you learn about where your business is failing, and where it is succeeding. But to adapt, you must first begin, and you must first show willingness to listen.

We’re here to be a resource to great businesses. To help them be greater.

Like Nolan Ryan, we’ve adapted to much, and we can help you adapt, too.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Adaptability, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

The Long Beach Grand Prix. To win, these cars adapted. I took this photograph shortly after the conclusion of the sports car race on the Long Beach Grand Prix weekend. These cars are obviously designed to go fast. Their designers also created them to be elegant examples of adaptability. But so are all of the cars that raced. To win, engineers adapted these cars to the circuit and to their drivers better than any other cars. Just like business, these cars have strict rules they must keep. The cars that adapt best and stay quickest, longest, and adapt the most over the course of the race are the ones that win.

Beauty: Garboushian Gallery – Interfanatic Customer Spotlight

Garboushian Gallery - Customer Spotlight: Beauty

Natural beauty takes at least two hours in front of a mirror.

Pamela Anderson

Ms. Anderson’s quote is fantastic.

It’s funny. And it’s axiomatic.

Natural Beauty = Hard Work

“Natural beauty” – beauty that’s just right – takes a lot of hard work. It takes talent to envision. It takes work to enact.

Just like artwork, a great website is born layer by layer. Look at your favorite websites from around the world. How do they look? Are they busy? Are they simple? Do they convey a huge amount of information quickly and easily?

They say a picture is worth 1,000 words. And sometimes it is. Other times, one word sums it up well.

What does your website say about you?

Herair Garboushian of Garboushian Gallery knows exactly what his website says about his Beverly Hills art gallery. He carefully chooses the artists he works with. He invests time in them, in their preparation, in understanding them and in understanding what drives their art. He carefully curates the paintings to go up for show. He invests time in placement, and order, and how people see the art. So that it is presented as his artists wants it to be presented. And, like his gallery, he makes sure that every pixel on his website is exactly where he wants it to be.

Garboushian has a taste for great art. He admires the art his friend, Jim Morphesis, produces. And as a collector himself, he knows art. He knows what collectors want. And when it comes to Modern Art, that’s not such an easy thing to know.

Spotting the next big thing is the difference between a $700 canvas collecting dust and a $150,000,000 masterpiece gathering attention and bidders at auction. Herair Garboushian can spot that diamond in the rough.

Garboushian is always as particular with his website as he is with his gallery. His instructions are precise because he wants to be sure his site visitors, just like his gallery visitors, can focus on the beauty in front of them.

It just looks… right.

To many people, “that just looks right.” But artists, art connoisseurs, and website designers know, that “just” looks right is the result of practiced talent, careful consideration, and applied skill.

“That just looks right” is most often the result of countless painstaking hours of precise work.

Check out Garboushian Gallery to see what I mean.