Simplicity: Garboushian Gallery – Interfanatic Customer Spotlight

GARBOUSHIAN GALLERY for our Customer Spotlight on Simplicity, an Interfanatic Quality

The epitome of sophistication is utter simplicity.

Maya Angelou

Lady Maya comes through with THE TRUTH. As always.

Keep it simple, stupid. The most beautiful things in life appear simple. A sunset, a gorgeous lbd, an incredible F1 car, phenomenal art, a great website.

They all appear simple. They just work.

And prose. The best poetry isn’t complicated. It is the result of malicious editing. Hours for a single sentence or paragraph. The result, the concision, the pointed nature – it all looks so simple. What we read, in fact, is most often the result of a great and complex task with many, many hours of work and planning that went into creating that illusion of simplicity.

Sure, sometime things come together and just work. But usually, even then it is but a culmination of a flogged talent.

We strive for simplicity. We try to make sure it always looks like it, even when it’s not.

Like our home page. No fancy videos or scrolling effects. Black and white. A clear concise message. That’s what we’re about. No distractions.

Simplicity allows you to focus on the important.

Simplicity: An Interfanatic Quality

Many people don’t understand that simplicity is the result of hard work. They see only surface deep and believe that because it looks simple, it must be. But we know better. Were it simple, everyone would do it.

We’re working on a project now that is the culmination of a great many gears trying to gnash together. When we’re finished, the goal is that it will appear simple. But getting it there was not simple.

Like the F1 car. Hundreds of thousands of hours go into making it easy for Lewis Hamilton to appear to cruise to victory on Sunday. Or Pollack. Anybody can splatter paint on a wall. But it will not be so pleasing to the eye, or easing of the mind as a Jackson Pollack. Or Chanel. There are thousands of dress makers out there trying to make a beautiful dress that fits many women, making them feel beautiful. But the simplicity of Coco Chanel’s cuts – the result of hundreds of thousands of trials – is unmistakable.

When I think of simplicity bringing out sophistication, I immediately think of my friend Herair and his Beverly Hills art gallery, GARBOUSHIAN GALLERY.

He keeps it all very simple, very clean. Like our website, his is black and white. His website is a reflection of his gallery. He keeps it simple. The result: the art shines.

Garboushian Gallery – Simplicity and Sophistication in the Modern Art Scene

Everything about Garboushian Gallery is understated. As a result, your eye focuses on what is important – the art.

Garboushian gets up-and-coming artists from all over the world. He brings in art from people whose art goes on to be heavily collected and valuable. Because it’s good.

Sometimes its colorful, sometimes it’s social commentary, sometimes it’s a beautiful sculpture. But in his mind, it is all under rated.

So he makes his website and gallery a canvas on which the art can shine. He keeps it simple.

“…we completed regular updates to the GARBOUSHIAN GALLERY website for many years. His website flourished because it was regularly updated.”

Garboushian came to us about a decade ago, and we completed regular updates to the gallery website for many years. His website flourished because it was regularly updated.

We updated their website. It was simple.

Simplicity – Keep It Simple with Interfanatic The Works Year Round Monthly Maintenance

Have us update your site for you. Or, as websites now require regular maintenance to keep the hackers away, have us update your website at least once per month with our Management services.

Websites are like gardens. They flourish when you tend to them regularly. Come up with some new content or an edit monthly, and after some time you’ll grow organic traffic significantly. We’ll help you come up with a content calendar, and coach you and even edit the content for SEO, if you need it.

Google doesn’t like static sites as much as it likes ones that are regularly updated.

So, we can update your site, make sure the software is current, and do whatever posting you need every month. It’s a win win.

Interfanatic and Keeping it Simple

Keep your website updated. It’ll work better. It really is that simple. That’s what we do.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Simplicity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.
Simplicity, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

A tree is simply resolute. The tree’s function is simple. And the tree is important to our lives. Without trees, our earth crumbles. We’re watching as the ocean temperature rises, our trees and plants all burn. They’ll keep coming back, but for how long? The answer is simple. We have to begin yesterday. The temperature won’t suddenly get cooler.


Black Lives Matter.

What we’re finding is that this isn’t simple. Police jobs are difficult. There is inherent racism built in to the system. It’s really easy for a white person who doesn’t experience the negative impacts of racism every day – who doesn’t see the negative impacts of racism every day – to discount so many of these problems with “If he didn’t put himself in that situation in the first place…”

Many are put in that situation in the first place by poor policing practices.

But, there is also an inherent softness on criminals that doesn’t help anything either. I was talking to a friend who owns a store with expensive items. After the third time his store got robbed this year, he’s nearly given up. “The police don’t care, it’s easier for me to collect insurance and rebuild than for them to deter crime.” How are criminals out and about having not been reformed? Having not been caught.

We walk a precarious line. I’m happily married now, but I try to imagine young men trying to date in the #MeToo era. When a woman wants the attention from you, your advances are required. But when she doesn’t and she fails to make that abundantly clear, those same advances that were once welcome are suddenly harassment. It’s made worse by some young women sometimes inviting actions and then turning around and finding them to be harassment.

The young women aren’t wrong. So often, the young men are just doing what women have conditioned them to do, so they’re not wrong. And yet, what was acceptable one minute is suddenly a terrible, life altering mistake.

(To be clear, I’m not referring to the recent sexual harassment allegations posed against the orange goon. He’s a piece of shit, not only hitting on, but sexually assaulting a man’s girlfriend. After screwing other women behind his pregnant wives’ backs.)

It all comes down to perception. But without better communication, from men to women, women to men, police to criminals, and good people to police we cannot fix perception such that these problems aren’t problems.

It’s all very complicated. It’s all very not simple.

One thing is true though – in a time when we need more understanding of each other, driving a wedge between people with inflammatory “non-politically correct” words is the wrong answer.

When you have the right answer, be straightforward about it. But embrace the uncomfortable conversations and be ready to make them useful for you and your foe – make them an ally.

We have to make our foes truly allies. It’s that simple.

This is America.

Making foes allies is democracy. It is the American way. Talking, learning, improving. Not hatred and violence.

Adaptability: Peter Getoff – Interfanatic Customer Spotlight

Peter Getoff's The Human Equation - for our Customer Spotlight on Adaptability, an Interfanatic Quality

Enjoying success requires the ability to adapt.

Nolan Ryan

Nolan Ryan stayed on top of baseball – in one of the most taxing positions – for an incredibly long time. He says here that he achieved that with adaptability.

Sometimes a company comes out of the gate looking huge. They seem to be doing everything right. Their customers love them. But even if they had the right product or service mix to answer consumer needs for a specific time, they won’t last. Just as they analyzed and adapted, to their opening moment, they have to keep analyzing and adapting.

Sears. Kodak. K-Mart. JC Penneys. All retail giants, gone.

The one I find most interesting is Sears. One of the original catalog companies is flailing and failing in 2020. Because somehow, they have not adapted their catalog model to the Internet: the most recent catalog going to everyone in the world.

On the face of it, they should be perfectly positioned to OWN the Internet and Internet retail. And yet, here comes a book seller who puts them and all other book sellers out of business. It’s remarkable.

Adapt. Just like Ryan suggest we need to.

Adaptability: An Interfanatic Quality

Because there are so many companies that come out of the gate without any way to monetize but billions of fake dollars in investment, there are hundreds of flavors of the month in this bizz. I tend to ignore all of them at first.

Once a company has been around for a while, once I feel it will be a viable long-term solution for filling needs, I start to pay attention.

If we tried to adapt to every new flavor of the month, we’d never get anything done. But if we did not adapt to the time-tested shifts in our industry, we wouldn’t be in business for over 20 years.

So, we adapt. An in many ways, we continually innovate. What we do is work in a way that is beneficial for our customers to do so.

Peter Getoff, Psychotherapist, Corporate Consultant and Trainer – Continually Adapting

We’re working with Peter Getoff to help people learn more about his business. He’s a very successful psychotherapist, corporate consultant, and an nfp management trainer in West Los Angeles.

And after working with Peter for some time, it’s clear that he understands the need to adapt. More than most. Even though he’s already quite successful, he wants to do more for his community, and getting to that next level requires adaptation.

It’s a pleasure to work with Getoff, and in many ways it’s because he’s willing to listen and change the things that need to be changed.

Even though he’s already quite successful, Getoff wants to do more for his community, and getting to that next level requires adaptation.”

Getoff’s industry is heavily influenced by the digital world, and he has chosen to embrace that digital world. To adapt – to work with it – to further his practice and his involvement.

By adapting to the world around him, Peter Getoff serves better himself, his customers, and his community. He acknowledges that things around him are changing and need more change. And he makes himself a positive part of that changing action.

Adapting to your Customers: Interfanatic Power Search Advertising with Setup

We have many great way to invest a small amount a learn a ton about your customers. One of the most efficient and enlightening is Search Advertising, like Google and Bing Ads.

You start with what you think you know about your customers. And sometimes you’re right. Sometimes you learn. And when you learn, you can adapt your business to better serve your customers.

For example, you run some ads for Product 1 you offer in Location A. But from running ads, you find that nobody in Location A is searching for Product 1. People in Location B are. Potential customers in Location A are looking for something like Product 1, but not exactly the same thing.

If you want to sell to the people in Location A, you can adapt your business by selling a different product. If you want to sell to people in Location B, you change your product to get them what they’re looking for. And, you can continue to run ads in different locations until you find a location with customers interested in your inventory of Product 1.

You might never figure this out if you never ran any ads. You can find out so much, so inexpensively, so fast. Search Ads are a great way to learn about your business so that you can adapt it to reach the customers are looking for.

And with Interfanatic, learning about your customers and product fit can be very, very inexpensive.

Interfanatic and Adaptability

After 20 years of working with many businesses, we have ideas to help you adapt. We can help you learn about where your business is failing, and where it is succeeding. But to adapt, you must first begin, and you must first show willingness to listen.

We’re here to be a resource to great businesses. To help them be greater.

Like Nolan Ryan, we’ve adapted to much, and we can help you adapt, too.


This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Adaptability, an Interfanatic Quality. Interfanatic Digital Marketing founder Ryan Delane takes or creates every image you see in our social feed.

The Long Beach Grand Prix. To win, these cars adapted. I took this photograph shortly after the conclusion of the sports car race on the Long Beach Grand Prix weekend. These cars are obviously designed to go fast. Their designers also created them to be elegant examples of adaptability. But so are all of the cars that raced. To win, engineers adapted these cars to the circuit and to their drivers better than any other cars. Just like business, these cars have strict rules they must keep. The cars that adapt best and stay quickest, longest, and adapt the most over the course of the race are the ones that win.


Black Lives Matter.

I goofed this week. I didn’t catch Blackout Tuesday. It’s a bad feeling to know I didn’t adapt quickly enough to the message needed this week. Our social is scheduled in advance. And every week, I try very hard to find an authentic quote from a person I think people need to hear. I don’t think anybody needed to hear from an old white guy this week. Nor from me. Of all the weeks I picked to quote an old white guy… Drat.

I chose this quote because the subject of our article this week is a baseball fan.

Next week, I hope old privileged white folks will listen to the motherly advice from Maya Angelou.

Black lives matter. Brown lives matter. Lives of immigrants matter. But the message we focus on right now is that BLACK LIVES MATTER.

And Ryan’s quote should go a long way to police – and everyone – in America. We are collectively not adapting. Not enough. Will our police – our friends, who we count on for law and order – listen to an old white guy? Will they adapt?

For years, hypocrites at the highest levels have called peaceful protesters “Sons of Bitches”. The same apparent supporters at the highest levels call White Supremacists “Very Fine People”.

So is it a wonder that peaceful protest is no longer seen as an option?

And this week, resilient people attempted to protest peacefully in spite of all this. They knelt and chanted, and were forcefully pushed out by riot police using riot gear so a powerful clown could make a photo op using a Bible as a prop and use a church for his scene. He desecrated that church. He didn’t go in to pray. Dude didn’t go in to ask for guidance. He didn’t go to ask for help – help he surely needs.

To make way for his circus act, riot police using riot gear forced out the real clergy of the church, doing their good work in front of the place they do good work. All this, so a person who doesn’t care for anything but himself could act like a bigoted tyrant.

(Side note: he used a liberal version of the Bible that may be in line with Church of England teachings. His fake Christian supporters won’t be very happy about that though. He can’t even get his own brand of fakery right.)

This is not fake news. I watched it all play out in real time on live TV with my own eyes. This is real.

This is America.

Until we change it. We must adapt.

The ____ WE elected after he called all Mexicans rapists and murderers led the way. Well, “not all of them, I’m sure some of them are very nice people.” It astonished me at the time that there were people in America who said, “He said, ‘Mexicans are rapists and murderers’? Yeah, I’ll go along with that. He should be President.”

To be clear, I didn’t vote for him. But nor did I do enough to ensure he wasn’t elected. It’s my fault, too.

Nobody who ever says anything remotely like that should ever be President of the United States.

This is racism. This is not okay. It’s not adaptability. It astonishes me that there are people that still find these actions acceptable.

THEY ARE NOT.

We will adapt.

And those who refuse to adapt will be left behind.

Following Lincoln’s example, we must learn to forgive our traitorous brothers and sisters. Lincoln could have hung all defeated Confederates. Perhaps he should have. But he didn’t. And we follow his example.

But to be forgiven, our traitorous brothers and sisters must adapt to the changing World around them. First, they must acknowledge their mistake with humility, and ask for forgiveness. Until then, adaptation will be forced upon them.

Beauty: Garboushian Gallery – Interfanatic Customer Spotlight

Garboushian Gallery - Customer Spotlight: Beauty

Natural beauty takes at least two hours in front of a mirror.

Pamela Anderson

Ms. Anderson’s quote is fantastic.

It’s funny. And it’s axiomatic.

Natural Beauty = Hard Work

“Natural beauty” – beauty that’s just right – takes a lot of hard work. It takes talent to envision. It takes work to enact.

Just like artwork, a great website is born layer by layer. Look at your favorite websites from around the world. How do they look? Are they busy? Are they simple? Do they convey a huge amount of information quickly and easily?

They say a picture is worth 1,000 words. And sometimes it is. Other times, one word sums it up well.

What does your website say about you?

Herair Garboushian of Garboushian Gallery knows exactly what his website says about his Beverly Hills art gallery. He carefully chooses the artists he works with. He invests time in them, in their preparation, in understanding them and in understanding what drives their art. He carefully curates the paintings to go up for show. He invests time in placement, and order, and how people see the art. So that it is presented as his artists wants it to be presented. And, like his gallery, he makes sure that every pixel on his website is exactly where he wants it to be.

Garboushian has a taste for great art. He admires the art his friend, Jim Morphesis, produces. And as a collector himself, he knows art. He knows what collectors want. And when it comes to Modern Art, that’s not such an easy thing to know.

Spotting the next big thing is the difference between a $700 canvas collecting dust and a $150,000,000 masterpiece gathering attention and bidders at auction. Herair Garboushian can spot that diamond in the rough.

Garboushian is always as particular with his website as he is with his gallery. His instructions are precise because he wants to be sure his site visitors, just like his gallery visitors, can focus on the beauty in front of them.

It just looks… right.

To many people, “that just looks right.” But artists, art connoisseurs, and website designers know, that “just” looks right is the result of practiced talent, careful consideration, and applied skill.

“That just looks right” is most often the result of countless painstaking hours of precise work.

Check out Garboushian Gallery to see what I mean.