Resolution: Cartrack – Interfanatic Customer Spotlight

Cartrack: Interfanatic Customer Spotlight on Resolution

Perhaps there is no more important component of character than steadfast resolution.”

Theodore Roosevelt

Resolution. Gone too far, it’s stubbornness. Gone too short, it’s weakness. Finding that happy medium: as TR so eloquently and verbosely (in his way) puts it, “steadfast resolution,” is a trick that every business owner must master.

We must remain resolved to complete the task at hand as promised. I mean, that’s what we do here at Interfanatic. Fail, and customers lose faith. Succeed, and they know they can trust you.

Resolution: This Week’s Interfanatic Virtue

Resolution is having the heart and the guts to get the job done correctly. It’s also knowing when to cut your losses as some jobs aren’t as big as the company. Resolution is a critical component to running a successful business.

Resolution is also a chief requirement of establishing a business in a new market. Or establishing a new product on a saturated market. It’s no easy task. It’s one Cartrack is taking on.

Cartrack: Resolved

Cartrack is a South African company that is dominating the market in Africa, and is well-established in Europe and Asia. But its intimidating competitors here in the United States have so far kept them from establishing a foothold.

Cartrack worked with Interfanatic on some marketing initiatives to better understand and identify opportunities with American customers. It was a fascinating project and one we’re very proud of.

Cartrack resolved to enter the US Market against mega competitors. And when the time is right, they will.

Resolution: Affordable Bookkeeping & Payroll – Interfanatic Customer Spotlight

Affordable Bookkeeping & Payroll - Resolution

Always bear in mind that your own resolution to succeed, is more important than any other one thing.“⁠

– Abraham Lincoln⁠

Candy Messer is a powerhouse.

It was fun working with her. She runs a tight ship, and she does a great job for her customers. And it is that way because she decided it would be that way. And she makes it that way. And she set down the law that this is how it shall be at her business.

Mind you, she’s not a miser. She’s just determined.

Like Honest Abe tells us, it is our own resolution to succeed that matters most.

Perhaps it was Lincoln’s resolution that brought the end of the Civil War. Perhaps it was a little divine intervention.

It could be the same for Candy. A champion for women-owned business; a champion for small and local business.

We had a lot of fun working with Candy, first updating her website, then designing her a new one. Since then, her company has grown, and she’s taken her site in-house. But she and her business are just the kind of local small business we enjoy working with.

Candy Messer’s Affordable Bookkeeping & Payroll is an inspiration of resolution.